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Company overview Prepared for: MIT Class 1.961 Construction Engineering and Management

Rentmaker is an internet service that facilitates equipment rental, streamlining procurement for contractors, industrial companies, and government agencies. It provides rental leads and increases utilization for equipment providers. With rental volume growing at 35% per month, Rentmaker has already garnered over 3,700 contractors and 3,500 rental locations. Quoted rentals through Rentmaker exceed $65,000,000 to date, with an average rental size of over $10,000 per item. This platform offers time savings, cost reductions, and a higher likelihood of finding the right available equipment rapidly.

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Company overview Prepared for: MIT Class 1.961 Construction Engineering and Management

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  1. Company overview Prepared for: MIT Class 1.961 Construction Engineering and Management E-Commerce and the Internet in Real Estate and Construction By Jerome Meier President & CEO, Rentmaker, Inc. (www.rentmaker.com)

  2. BACKGROUND OF FOUNDERS Jerome Meier • Strategy consulting with The Boston Consulting Group in US, Mexico & Brazil • Process engineer with Du Pont • Contract engineering work with BASF, Dow and Chevron • Business dev. manager with Metabolix, MIT biotech start-up • Chemical engineer, MIT BS & MS, Harvard MBA Stephen Odio • CEO of juice-processing company in Costa Rica, Brazil & Florida • Process engineer with Dow Chemical • Contract engineering work for Dow and GE • Process engineer with equipment manufacturer in Brazil • Chemical engineer, Cornell BS, MIT MS, Harvard MBA Marcos Gonzalez • Strategy consulting with The Boston Consulting Group in US & Mexico • Sales with IBM • Private equity with Bastion Capital and The Global Environment Fund • Municipal finance with Goldman Sachs • Political science, Brown BS, Harvard MBA

  3. OVERVIEW OF RENTMAKER An internet service facilitating equipment rental, to • Streamline procurement for contractors, industrial companies, government agencies, farmers, others • Provide rental leads and increase utilization for equipment providers Rental volume on Rentmaker has been growing at 35% per month • Over 3,700 contractors and 3,500 rental locations have signed up • Some large contractors’ equipment rental departments and some leasing companies beginning to rent out idle equipment • Quoted rentals through Rentmaker exceeds $65,000,000 to date • Average rental size > $10,000 per item Benefits are • Time savings and cost reductions in rental equipment procurement • Time savings and in stores’ customer quoting and service • Streamlined purchasing costs for contractors • Reduced costs-to-serve for equipment providers • Higher likelihood of finding the right, available equipment rapidly • Further drive renting over ownership

  4. WHY EQUIPMENT RENTAL? The equipment rental industry has been growing at 24% per year in the US since 1982 • One in 4 or 5 pieces of equipment in the US is rented • Versus 1 in 2 in Japan and 7 in 10 in the UK Equipment covered includes construction, industrial, farming, forestry, DIY, special event and other equipment • Every company rents in equipment to varying degrees • Equipment is mostly a commodity • Construction has the highest spend on rental as % of total cost structure Rental equipment is perishable, like airplane seats • Multiple competitive bids can yield price variations up to 50 to 75% from low to high bid • Differentiation in service, equipment condition, geographical reach Owners of equipment have idle equipment too • Can serve to continually increase the supply-base  semi-infinite depth • Revenue from renting out temporarily idle equipment is all cash profit

  5. RENTAL VOLUME THROUGH WEEK OF 3/10/01

  6. MOST FREQUENTLY REQUESTED RENTAL EQUIPMENT ON RENTMAKER In Descending Order of Frequency Requested

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