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HP’s fight against counterfeits

Combating Counterfeit and Substandard ICT Devices (Geneva, Switzerland, 17-18 November 2014). HP’s fight against counterfeits. George Wiessing Global ACF Training Manager HP Global Security Group George.Wiessing@hp.com. HP Product Overview. Hardware product & Printer Supplies.

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HP’s fight against counterfeits

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  1. Combating Counterfeit and Substandard ICT Devices (Geneva, Switzerland, 17-18 November 2014) HP’s fight against counterfeits George Wiessing Global ACF Training Manager HP Global Security Group George.Wiessing@hp.com

  2. HP Product Overview Hardware product & Printer Supplies

  3. Counterfeit hardware illicitly bears HP trademarks Hardware products particularly likely to be counterfeited include: USB flash drives networking products, server memory and hard drives laptop adapters and batteries Server memory Server HDD

  4. Example of counterfeit laptop adaptors Fake laptop power adaptors can pose risks of failure, fire, and even electric shock • A counterfeit adaptor seized in the UK was tested on behalf of officials • Testing resulted in incompliance with the UK Electrical Equipment (Safety) regulations 1994,and norms BS1363, BS1362:1973 • Incompliant parts included: • Counterfeit IT products can pose danger of life or serious injury the fuse the plug (non-confirming earth pin sleeve) Test report by Calibration and Test Centre, Land and Environmental Services, Glasgow City Council, June 2012

  5. Customers are mostlyunwitting victims of counterfeiting. Only 6%of corporate customers who purchased counterfeits did so intentionally.* * Survey by Harris Interactive on behalf of HP, June 2013.

  6. Five pillars of ACF Prevention and Education Channel Management Product and Packaging Gov. Relations and Legal Investigation and Enforcement HP ACF Programme

  7. HP encourages stakeholders to take action • Online education HP offers custom-tailored ACF e-learning modules and extensive information material • Customer Delivery Inspections Free on-site inspections of suspicious deliveries by HP ACF experts support HP’s major clients • Anti-counterfeiting events HP conducts numerous ACF events to inform customers, partners and end-users all across EMEA

  8. HP encourages clients and vendors to protect themselves • Checking security labels HP’s sophisticated security labels allow all stakeholders to check for possible counterfeits • Using ACF software Easy-to-use authentication softwarechecks installed print cartridges for possible counterfeits • Reporting suspicions Reports on suspicious products and offers help HP to shield markets and clients in EMEA from counterfeits

  9. Ink & Toner - HP security labels

  10. HP Mobile Authentication – pre-purchase solution • Capture the QR code… • or enter the serial number athp.com/go/ok

  11. Security features on Hard Drives and memory Security seals On packaging and product

  12. Hot Plug Smart Hard Drive Status Indicators Security features on HDD HP Smartdrive carrier authentication on Gen8 products

  13. Security features on HDD HP Smartdrive carrier authentication on Gen8 products • Easy and quick identification of counterfeit • Reduced service calls & faster debug • Adherence to US Defense Authorization Act – Detection of Counterfeit Parts Requirements • Counterfeiters attempts to replicate yet unsuccessful • Reduction of warranty claims

  14. Recent significant blows to counterfeiting Germany 2012: 80,000 fake printing supplies and components seized Saudi Arabia 2013: 34,000 counterfeit laptop adaptors and components and 25,000 fake print cartridges seized East Africa 2013: 10,000 fake print cartridges and components seized

  15. Thank you.Do you have any questions? Find out more on hp.com/go/anticounterfeit

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