英语时文泛读 Current News Articles for Extensive Reading

1. 英语时文泛读Current News Articles for Extensive Reading BOOK III

2. The Way Business Operates

3. I. Overview • In this unit, you will read 3 passages about business and people engaged in business; as you read think of those elements that go to make people achieve success in the business world.

4. Structure • In this unit, all the 3 passages are about business. The first is a description of why young people are more likely to succeed in the business world. Good cases are provided by the author to illustrate her thesis. The second goes deeper into the area of industrial psychology. It tells what employers or potential employers should know about their business. The third passage is about how to advertise by means of music, which is, of course, no easy job.

5. Young Entrepreneurs Have the Edge The main characters in this passage are Manjit Minhas and her 23-year-old brother, Ravinder. After telling readers the interesting story of the two young entrepreneurs, the author concludes that in the world of business young people tend to have more chances to succeed. Text A

6. The main idea of this passage is that in any institution, a business corporate in particular, what happens between team members is half the game and inner dynamics are best understood as they relate to the team’s efforts to reach outward. It’s What’s on the Outside that Counts Text B

7. In this passage, the author argues that, like houses and people, advertising jingles have undergone a makeover. What the author means is that those catchy little tunes that promote everything from soft drinks to appliances are now called “audio logos” and “short songs.” If You Whistle a Happy Tune, Don’t Call It a Jingle Text C

8. Focus of this session

9. II. Text A Young Entrepreneurs Have the Edge • Main Idea of the Text • The main characters in this passage are Manjit Minhas and her 23-year-old brother, Ravinder. They started their business career at an early time in their life, even when they were still in the school and college. Fortunately, they had all the right things needed for a successful businessman, like young and energetic age, relevant qualification from the university, good sense of the market preference, good family relationship and atmosphere, and perhaps some good luck. In short, as the author suggests, young entrepreneurs have the edge and they are more blessed in the business world.

10. Author Virginia Galt is a workplace reporter on business, she works as a journalist with Globe and Mail. Background Information

11. Source The Globe and Mail globeandmail.com and The Globe and Mail are divisions of CTVglobemedia Publishing Inc., 444 Front St. W., Toronto, ON Canada M5V 2S9 Phillip Crawley is the Publisher. Globe and Mail focuses on breaking news coverage, national news, international news, sports and weather, It is best known for its Report on Business. Background Information

12. layoff The elimination of jobs, often without regard to employee performance, usually when a company is experiencing financial difficulties. Cultural Notes

13. buyout The purchase of controlling interest in one corporation by another corporation, in order to take over assets and/or operations. Cultural Notes

14. Language Points Key Words & Expressions • to be poised to (para. 1): • 作好准备做…… • e.g. • Everyone in the training school is now poised to take the new TOEFL test. （这所培训学校里的每一个人都准备好了参加新托福考试。）

15. Language Points • spell (para. 2): • a period of time doing sth or working somewhere （干某事或在某处工作的）一段时间 • e.g. • She had a spell as a singer before becoming an actress. （在当演员以前她唱过一阵子歌。）

16. Language Points • fall back on sb/sth (para. 2): • (no passive不用被动语态) to go to sb for support, to have sth to use when you are in difficulty 求助于，借助于，转而依靠 • e.g. • I have a little money in the bank to fall back on. （我在银行还有一点钱可以需要时动用。）

17. Language Points • come to sb (para. 5): • (no passive不用被动语态) (of an idea 主意) to enter your mind 被想出 • e.g. • The idea came to me in the bath. （我洗澡时想出了这个主意。）

18. Language Points • work out (para. 6): • to develop in a successful way 成功地发展 • e.g. • My first job didn’t work out. （我的第一份工作干得不好。）

19. Language Points Difficult Sentences • In Calgary, it’s the industry to get a job in,” Ms. Minhas said. (para.3) • 这个句子也可以换个说法，即 In Calgary, it’s the industry that people should get a job in. 也就是一种强调的说法。

20. Language Points • But what comes naturally to many of today’s graduating students – a number of universities and colleges now offer workshops for budding entrepreneurs – can be a riskier business for older Canadians accustomed to a steady pay-cheque, said Barry Witkin, a chartered accountant and the chief executive officer of Prime50 Employment Services, which matches job candidates 50 years or older with employers. (para.5) • 在这个长句中，a number of universities and colleges now offer workshops for budding entrepreneurs 这个句子是插入语，与主句关系意义不大。accustomed to a steady pay-cheque 是指收入稳定的生活状态。chartered accountant 是注册会计师，chief executive officer 即 CEO—企业的首席执行官。

21. Language Points • With no debt or investors to worry about, Ms. and Mr. Minhas are focusing all their energy on expanding the business that they started when Ms. Minhas was 19 and her brother was still in high school, pooling their savings of $10,000. (para.9) • 在这个句子中，energy 指精力，pooling their savings of $10,000 是说姐弟俩个人将自己分别攒的钱放在一起，都拿了出来，一共是一万块钱。pooling 这个词在此处是现在分词，作谓语动词 started 的伴随情况。

22. Language Points • We got nicely entrenched in the market and, two years ago, we decided that the beer industry was in need of a shake-up – the price of beer was just getting too high. • “我们对这个市场相当执著，两年前，我们就作出了判断，啤酒业需要一个重组，因为啤酒的价格越来越高。”shake-up 是经济上生活中的重组，如果是谈政治问题，则政府的“重组”应该是 reshuffle，字面的意思是洗牌。另外，如果在英国，则啤酒被称为 larger 。