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Making Lead Generation Your One Thing

Making Lead Generation Your One Thing. Todd Butzer. Todd Butzer Edina, MN Regional Director, North Central Region Regional Operating Principal, Gulf States Region KWU International Master Faculty. Please complete an evaluation form found in the back of your program guide .

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Making Lead Generation Your One Thing

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  1. Making Lead GenerationYour One Thing

    Todd Butzer
  2. Todd Butzer Edina, MN Regional Director, North Central Region Regional Operating Principal, Gulf States Region KWU International Master Faculty Making Lead Generation Your ONE Thing
  3. Please complete an evaluation formfound in the back of your program guide. Making Lead Generation Your ONE Thing
  4. Remember … the market doesn’t care who wins! Making Lead Generation Your ONE Thing
  5. Market Expertise Closed units vs. same period last year Valuation trends Days on market Months of supply HAI Lender mediated Shadow inventory Making Lead Generation Your ONE Thing
  6. You and the Marketplace What is your current market share? What would be the financial impact of an increase of 50 percent? How can you make that happen? Making Lead Generation Your ONE Thing
  7. You and the Marketplace Your market share Avg days on market for your listings Percent of list price received Percentage of your listings that sell
  8. “Lead generation never goes away. It is never resolved.” – Gary Keller Making Lead Generation Your ONE Thing
  9. How Much Lead Generation? Ignite: The Daily 10/4 1 appointment perweek minimum 10 new contacts perday BOLD Experience 2–3 appointments perweek minimum 20 new contacts perday The Millionaire Real Estate Agent 12 appointments a week Making Lead Generation Your ONE Thing
  10. Lead Generation for Listings Please list your top 3-4 Lead Generation strategies to acquire more listings. Of these, which is your most effective? Making Lead Generation Your ONE Thing
  11. Other Lead Sources Face-to-face introduction to neighbors around the listing Invitations to private open house sent to 50–100 neighbors Just listed/sold Neighborhood sold updates (Vanneste) Golf, hiking, biking, exercise class, racquetball league Making Lead Generation Your ONE Thing
  12. Other Lead Sources (cont.) REALTOR previews Community webpage eEdge Enhanced Market Leader Craigslist, Twitter, Facebook, Instagram On-line videos Investment seminars First time buyer seminars Making Lead Generation Your ONE Thing
  13. Other Lead Sources (cont.) Blog Teach/speak about local market Open Houses Expireds FSBOs Signage (“Another Ben Kinney Listing”) Garage and moving sales Neighborhood update fliers Making Lead Generation Your ONE Thing
  14. Other Lead Sources (cont.) The mall Farmers’ Markets Sponsorships Name badge Meet the owners in your daily circles Google AdWords Key domain names Making Lead Generation Your ONE Thing
  15. Other Lead Sources (cont.) Be the on-call expert for local publications/news outlets Reach out to your client base Do good work Evaluate each sale Canvas income properties Contact Allied Resources regularly Making Lead Generation Your ONE Thing
  16. Other Lead Sources (cont.) Expireds – “We know why your home hasn’t sold” mailings Regular calls to database Reward referrals with gift cards, handwritten notes Monthly market update videos Moving truck Top quality Feature Sheets Making Lead Generation Your ONE Thing
  17. What Are the Tools of the Top Agents? Making Lead Generation Your ONE Thing
  18. Questions? Making Lead Generation Your ONE Thing
  19. Thank You! Please complete an evaluation form found in the back of your program guide. To download a free copy of this presentation, GO TO: www.familyreunion.kw.com/downloads
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