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Great Wal-Mart of China. Expansion into China. First store opened in 1996 Only 43 Stores Had to offer 35% ownership to local partners Grossed $916M Only 2% of international sales. Current Walmart. Now over 227 stores Purchased Trust Mart. 70,000+ Associates $3.1 billion in sales.

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expansion into china
Expansion into China
  • First store opened in 1996
  • Only 43 Stores
  • Had to offer 35% ownership to local partners
  • Grossed $916M
  • Only 2% of international sales.
current walmart
Current Walmart
  • Now over 227 stores
    • Purchased Trust Mart.
  • 70,000+ Associates
  • $3.1 billion in sales.
  • May now invest independently in any Chinese city.
what chinese walmartians want
What Chinese Walmartians Want
  • Chinese customers:
  • Shop on foot
  • Smaller Apartment/Fridge
    • Smaller Foods
    • More visits
  • Want to put their hands on merchandise.
  • Live grass fish, Turtles, Lobster, Bull Frogs.
  • No longer offer snakes or rabbits because of SARS.
adapting to a different c ulture
Adapting to a Different Culture
  • To move into China, America\'s biggest and most successful retailer had to learn its business all over again.
  • In China, Wal-Mart seems to have found kindred spirits in a culture of shopkeepers and bargain hunters. "Chinese consumers are more open to Americana than shoppers in Europe," says Dreher.
  • In places like Germany, South Korea and Japan, where the big retailer has lost $1 billion, its troubles partly came from underestimating the local competition and failing to grasp the local culture.
how will walmart differentiate1
How will Walmart Differentiate?
  • Open earlier than competitors.
  • Stay open later than competitors.
  • Provide Shuttles to ferry residents to their stores and back.
retail tainment
Retail-tainment
  • WalMart is trying to weave their stores into the fabric of every day Chinese life. They’ve set up stages for local school groups to perform and areas for the elderly to hang.
future of walmart china
Future of Walmart China
  • China\'s voracious consumers are pushing retail sales to a 15 percent annual growth rate; that market will hit $860 billion by 2009, according to Bain & Co.
  • Wal-Mart execs have long cited China as the best place on earth to export the U.S. merchandising miracle Sam Walton began 45 years ago
  • Wal-Mart is more than doubling its presence in China by spending $1 billion to acquire Trust-Mart, a Taiwanese-owned chain of more than 100 big-box stores in 20 Chinese provinces
sources
Sources:
  • http://www.huffingtonpost.com/2008/10/18/wal-marts-new-market-smal_n_135842.html
  • www.walmart.com
  • http://www.wal-martchina.com/english/index.htm
  • http://www.chinasnippets.com/2005/07/29/supermarkets-in-china-my-favorites/
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