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Introduction : Director General HÅKAN HALLSTEDT PowerPoint PPT Presentation


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Introduction : Director General HÅKAN HALLSTEDT. Is horse racing a dying business?. “The reports of my death have been greatly exaggerated” Mark Twain. Horse Racing , $m, GGR. Source: H2 Gambling Cap, Gambling Commission, PMU. The S wedish perspective – sales development.

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Introduction : Director General HÅKAN HALLSTEDT

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Introduction director general h kan hallstedt

Introduction: Director General

HÅKAN HALLSTEDT


Introduction director general h kan hallstedt

Is horse racing a dying business?


Introduction director general h kan hallstedt

“The reports of my death have been greatly exaggerated” Mark Twain

Horse Racing, $m, GGR

Source: H2 Gambling Cap, Gambling Commission, PMU


Introduction director general h kan hallstedt

The Swedish perspective – sales development

ATG turnover 2010-2013, $m

ATG turnover 2013 Q1-2014 Q3, $m

Turning point?

Source: Swedish Gambling Authority


Introduction director general h kan hallstedt

To conclude:

Dying? – Never, but structural change and adaption seem necessary.

  • Aging target group and the perception of the new consumer?

  • The transaction – adaption to AML compliance – too little, too slow?

  • Cross border operation need further transparency and overall due diligence.

  • Improvement of gamblers security.

  • Lag of technology.

  • Product development and fresh look on revenue models.


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