Sharing our planning and commitments for the coming year
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SHARING OUR PLANNING AND COMMITMENTS FOR THE COMING YEAR. WE WILL BE. A TOP 5 HEALTH AND FITNESS BRAND WITHIN REACH OF All. HOW WILL WE KNOW?. 1.)WE WILL APPEAR ON “ TOP 100 GLOBAL BRANDS ” SURVEY

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SHARING OUR PLANNING AND COMMITMENTS FOR THE COMING YEAR

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Sharing our planning and commitments for the coming year

SHARING OUR PLANNING AND COMMITMENTSFOR THE COMING YEAR


We will be

WE WILL BE

  • A TOP 5 HEALTH AND FITNESS

  • BRAND WITHIN REACH OF All

HOW WILL WE KNOW?

1.)WE WILL APPEAR ON “TOP 100 GLOBALBRANDS” SURVEY

2.)WE WILL BE ABLE TO COUNT MORE THAN 25M DIRECT CUSTOMERS EVERY WEEK USING LES MILLS TO EXERCISE

3.)CORE GLOBAL BUSINESS REVENUE WILL GROW FROM USD70M TO MORE THAN USD500M; DELIVERING STRONG PROFITABILITY

OTHER INITIATIVES ADD HUGE ADDITIONAL POTENTIAL

4.)WE WILL BE IN EVERY MARKET IN THE WORLD


The business model

HQ

THE BUSINESS MODEL

  • LES MILLS HEAD QUARTERS IN NEW ZEALAND

REGIONAL OFFICES IN CALIFORNIA, NETHERLANDS, BEIJING?

AGENTS INDUSTRY LEADERS IN THEIR MARKET


The path

THE PATH


The les mills group

THE LES MILLS GROUP

Staff x 2

Revenue x 3

since Opio


The board of directors

THE BOARD OF DIRECTORS

Brian Kreft (Chairman)

Nigel Champion

Phillip Mills

Steve Renata

Bill Robertson

Jill Tattersall


And subsidaries

AND SUBSIDARIES


First strengthen the core

FIRST, STRENGTHEN THE CORE

Strengthen key relationships

Take leadership role

Maintain and strengthen group fitness

At least one new product in pipeline

Establish BODYVIVE™

Manage music opportunity

Provide world class marketing support


First strengthen the core1

FIRST,STRENGTHEN THE CORE

Advance Les Mills brand with consumers

Provide world class marketing support

Strengthen GFM offer

Protect intellectual property

Improve reporting and contract compliance

Improve HR and finance practice


And capture more value

AND CAPTURE MORE VALUE

Achieve targeted growth in USA market

Achieve targeted growth in LMWC

Continued growth and profitability in LMB

Increase investment and growth in Italy

Help drive growth and return in remaining markets

Effective representation in India and Greece, strategy for Eastern Europe


Then leverage from strengths

THEN, LEVERAGE FROM STRENGTHS

Establish clothing business

Maximise existing equipment alliances

Develop further equipment alliances

Grow music business


And grow consumer awareness

AND GROW CONSUMER AWARENESS

Plan for GF programmes for personal use

Establish an on-line virtual community

Develop principles of partnering

Formulate consumer PR strategy and work with agents market by market


A stronger business

A STRONGER BUSINESS

  • Royalty revenues up 21% p.a. accumulative

  • Major investment in LMWC, start new clothing business

  • Consistent investment in product (15% of sales) and marketing (12% of sales)

  • Profitability improving – EBIT 15%

  • A stronger more sustainable business

  • Together, well on way to 15K/4P/10M by 2010 ---- and being a top 5 health and fitness brand by 2015


Spotlight on key initiatives

SPOTLIGHT ON KEY INITIATIVES

  • POS or in-club merchandising

  • IP protection

  • Reporting

  • Partnering principles

  • Clothing

  • Online strategy


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