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Marketing in 2014 and beyond: It’s All About Content

Marketing in 2014 and beyond: It’s All About Content. Presented By Danny Rubin, Vice President Rubin Communications Group. @RubinComm. The big shift. Hello, value-based SEO. @RubinComm. RCG’s content plan. @RubinComm. “Consistency is King”. @RubinComm. Here’s the key.

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Marketing in 2014 and beyond: It’s All About Content

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  1. Marketing in 2014 and beyond:It’s All About Content Presented By Danny Rubin, Vice President Rubin Communications Group @RubinComm

  2. The big shift Hello, value-based SEO @RubinComm

  3. RCG’s content plan @RubinComm

  4. “Consistency is King” @RubinComm

  5. Here’s the key Be valuable by being helpful @RubinComm

  6. Helpful content @RubinComm

  7. Content on social media @RubinComm

  8. The end result @RubinComm

  9. Across the state @RubinComm

  10. Only halfway there Strong search rankings matter, but what about your core audience? @RubinComm

  11. Power of e-marketing @RubinComm

  12. Double trouble Rich content improves search ranking AND builds brand awareness. @RubinComm

  13. More than blogging • Webinars on tricky topics (ex: how-tos) • Downloadable white paper or e-book • Live Twitter chat • Helpful YouTube videos (also improves search ranking) • Blog posts as guest columns in traditional/digital outlets • Develop a platform, a voice – BECOME the expert @RubinComm

  14. The reality Everyday, you plant seeds. @RubinComm

  15. In five years… Every company will do this. @RubinComm

  16. Why wait? Start now and be five years ahead. @RubinComm

  17. The Southwest story @RubinComm

  18. Content is powerful @RubinComm

  19. Content is powerful @RubinComm

  20. Start your content plan! Download our presentation: rubincommunications.com/cbda @RubinComm

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