Linking to Members presented by Bentley Lein. Consumer Cooperative Management Association June 11-13, 2009. Workshop Objectives. Build a Theoretical Framework for Member Linkage Describe two Complementary Models of Member Communication/Linkage
Linking to Members presented byBentley Lein
Consumer Cooperative Management Association
June 11-13, 2009
OK, not that far back…..
“Never doubt that a small group of thoughtful, committed citizens can change the world”MM
The Rochdale Pioneers,
founders of the modern cooperative movement.
From the beginning, our co-ops have changed – evolving or dying.
Can we direct future changes?
Either it’s fate, or directors will choose to lead us.
Remember our heritage.
Boards are the direct descendants of the original founders.
Boards should act like leaders.
Will you join us?
Watch! Listen Deeply!
Marilyn Scholl: “Appreciating the Diversity of Member Needs and Motivations.” Cooperative Grocer, Jan - Feb 2009
Honor and connect with people at the level of involvement they have chosen
Plan communication, activities and opportunities for people at all levels
Incorporate perspectives of people at various levels into the conversation about decisions and actions
Brett Fairbairn. “Three Strategic Concepts for the Guidance of Co-operatives.” Available at http://coop-studies.usask.ca/pdf-files/StratConcepts.pdf.
deeply to our member owners?
Or are we bound…..???