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T ourism Development i n Trinidad and Tobago. Trinidad and Tobago. Presentation at: Special Session on Challenges and Opportunities for Sustainable Development of Tourism in Small Island Developing States Busan, Republic of Korea April 18, 2014. Introduction :

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Trinidad and tobago

Tourism Development in Trinidad and Tobago

Trinidad and Tobago

Presentation at:

Special Session on Challenges and Opportunities for Sustainable Development of Tourism in Small Island Developing States

Busan, Republic of Korea

April 18, 2014


Trinidad and tobago

Introduction:

Trinidad: Area: 4,828 sq km (1,864 sqmls)

Location: Situated 10 km (7 miles) from the east coast of Venezuela.

Capital: Port of Spain.

San Fernando is the second largest city in the and is considered the industrial capital.

Trinidad is rich in natural resources, predominantly oil and gas.

The flora and fauna reflects its past linkage to the South American mainland.


Trinidad and tobago

Tobago: Area of 300 sq km (116 sqmls).

Location: 32 km (20 miles) off the north-east coast of Trinidad.

Capital: Scarborough

Tobago is more dependant on the tourism industry and possess natural beauty, with coral reefs, white sand beaches, and one of the oldest rainforest. The Tobago Main Ridge Forest Reserve is on record as the oldest legally protected forest reserve geared specifically towards a conservation purpose.

It was established on April 13th, 1776 by an ordinance which states in part, that the reserve is "for the purpose of attracting frequent showers of rain upon which the fertility of lands in these climates doth entirely depend."


Trinidad and tobago

Trinidad and Tobago: Population: 1.3 million

Official language: English. However, French, Spanish, Hindi and Chinese are also spoken.

This twin island state is diverse with a blend of many ethnicities, communities, religions, folklore and traditions, originating from Africa, India and Europe

Religion: The majority of persons practice the Roman Catholic religion. However; Hinduism, Christianity and Islam are also practiced.

There are two seasons, which are distinguishable by rainfall - ‘dry’ season which lasts from January to May and ‘rainy’ season which extends from June to December


Trinidad and tobago

  • Tourism in Trinidad and Tobago:

  • The Government sees “tourism as an important platform through which we will create sustainable employment opportunities for our people, create international relationships and allow the world a taste of the finer things in Trinidad and Tobago”

  • The goals for the industry are to: -

  • Increase the contribution of tourism to the GDP

  • Achieve sustainable expansion of the sector

  • Enhance local tourism

  • Achieve a more diversified range of tourism products


Trinidad and tobago

Tourism in Trinidad and Tobago cont’d

Travel and Tourism accounts for an estimated 10.67% of the country’s GDP and nearly 88,000 jobs in relation to direct and indirect contribution.

For Tobago alone: -

36.9% of estimated GDP is travel related

47.6% of employment is travel and tourism related

Trinidad alone: -

10% of GDP is travel and tourism related

13% of employment

Direct contribution of GDP 4%

Income generated in 2013 3.5 billion


Trinidad and tobago

Overview of Industry Performance -2013


Trinidad and tobago

Air Arrivals Other Source Markets


Trinidad and tobago

  • Purpose of Visit

  • The majority of visitors come to Trinidad and Tobago for: -

  • Leisure, beach or vacation

  • Visiting friends and relatives

  • Business and convention

  • Wedding and honeymoon


Trinidad and tobago

Maracas Beach

Las Cuevas Beach


Policies introduction national tourism policy framework

The National Tourism Policy (2010) of Trinidad and Tobago provides a framework that allow for the sustainable development and management of the tourism industry in alignment with seven (7) Interconnected Pillars and is guided by the following principles:

  • Tourism development shall benefit ALL of the people of Trinidad and Tobago;

  • Effective local community involvement shall form the basis of tourism growth;

  • Tourism shall be used as a tool for the social development and transformation of the country

Policies:Introduction -National Tourism Policy Framework


Trinidad and tobago

Policies:Introduction -National Tourism Policy Framework cont’d…

  • Government shall provide an enabling framework and impetus for development;

  • The environment is a primary resource base for tourism and sustainable usage must be practiced

  • Tourism development will take place in the context of strong co-operation with other states in the Caribbean;

  • The establishment of close partnerships among all tourism stakeholders must be encouraged;

  • Cultural authenticity must be maintained through a cultural conservation and enhancement approach.


Policy development

The Ministry of Tourism Policy for Trinidad and Tobago was approved in October 2010 and in collaboration with relevant stakeholders will facilitate three sub (3) draft policies for:

  • Sports Tourism,

  • Ecotourism

  • Community-based Tourism.

Policy Development


Trinidad and tobago

  • Product, partnership and profitability

  • Trinidad and Tobago hosted the 14th Annual Caribbean Conference on Sustainable Tourism Development from 15 to 18 April 2013. The Conference explored ways the Caribbean can enhance destination sustainability and competitiveness in the current global environment.

  • These included enriching visitor experiences beyond stereotypical urban and rural tourism products;

  • intelligent destination branding and marketing designed to showcase these experiences;

  • engaging and partnering with key destination stakeholders for successful destination planning and management;

  • increasing year-round visitor spend on local goods and services; and learning from winning destinations' good practice models in tourism sustainability.


Government s commitment to the development of sustainable tourism

  • Initiation of community project proposal

  • Creation of sustainable tourism models

  • Entrepreneurship development and creation of employment

  • Training, developing and strengthening local communities

  • Collaboration with both Private & Public Sector agencies

  • Community engagement and participation

Government’s commitment to the Development of Sustainable Tourism


Sustainable tourism

There are 3 documented models:

  • Conservation model: Turtle Village Community, North East Coast

  • Coastal Recreational/Conservation model: Nature Seekers in Salybia Community

  • Agro tourism model: BrassoSeco/Paria

Sustainable Tourism


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Sustainable Tourism Models cont’d

Currently developing:-

Sugar Heritage & Museum, Couva

(Amerindian Village) - First Peoples Community, Arima

Heroes Park & Museum, Fyzabad


Partnerships

Trinidad Tobago supports one of the largest populations of nesting leatherback turtles.

  • TheTurtle Village Trust was established to promote the sustainable development of local communities in the north eastern region. It is a joint project of the Ministry of Tourism, BHPBilliton and the local communities.

  • In many of the local communities such as Grand Reviere and Matura, there are more turtles nesting on the beaches than there are human inhabitants.

  • In Trinidad, more and more people are visiting these communities to take part in nature tours and observe the seaturtles in their natural environment

Partnerships


Present focus of the ministry

The key strategies that the Ministry has been pursuing fall under the following broad categories:

  • Product Development

  • Marketing and Public Awareness

  • Competitiveness and Investment

  • Safety, Security and Access

  • Quality Assurance

Present Focus of the Ministry


Major initiatives of the ministry

  • Southern Caribbean Cruise Initiative

  • Infrastructure Development-Master plan for Cruise and Beaches

  • Airlift

  • Product Development

  • Development of Policies

  • Marketing

Major Initiatives of the Ministry


Implementation of the southern caribbean cruise initiative scci

The objectives of the SCCI are to:

  • Create a year-round Southern Caribbean Cruise platform with an itinerary circuit to Trinidad and Tobago, Grenada, St. Vincent and the Grenadines and St. Lucia.

  • Launch Trinidad and Tobago as the primary Home Port for the Southern Caribbean Cruise Initiative itinerary circuit, due to its fuel bunkering and room stock capacity.

  • Leverage Trinidad and Tobago’s manufacturing sector as a resource base for the provisioning of Cruise Ships supplies in the area of fuel bunkering, food and beverage, services, etc.

  • Position the cruise industry and the positive economic impact from cruise passengers on-shore spend as critical to the development of the tourism industry in the participating governments.

  • Develop and agree to a cost sharing model to fund the launch of the Southern Caribbean Cruise Initiative globally and regionally.

Implementation of the Southern Caribbean Cruise Initiative (SCCI)


Airlift expansion

  • The Ministry has increased its presence in the international arena. At the International Tourism Bourse held in Germany in March 2013, contracts were signed with Condor Airlines for continued direct flights from Germany to Tobago and with Apollo Airlines.

  • Thomas Cook which is the second largest provider of tourism services and products decided to take Trinidad and Tobago in their booking system starting winter 2013/2014.  The company holds leading and reputed tour operator brands as NeckermannReisen, Thomas Cook, Öger Tours, Last Minute and Air Marin BUCHER, and the hotel brand SENTIDO and the charter airline Condor.

  • Jet Blue-Jet Blue service started in February 24, 2014. This service is twice-daily non-stop from New York's JFK International Airport to POS. The service from Hollywood, Florida is expected to begin on May 1, 2014.

Airlift-Expansion


Infrastructure development

  • Approval granted for the preparation of master plans for the development of beaches in Trinidad; and

  • the conduct of a feasibility study and master plan for the development of the Port of Spain Cruise Ship Complex and surrounding area.

Infrastructure Development


Product development

  • Upgrade of all Lifeguard quarters, towers and education are expected to yield increased safety and security, and loss of life by drowning on the beaches in Trinidad and Tobago.

  • For the purpose of international, new and returning visitors, there would be continuous development and re-development of major sites and attractions such as Maracas Bay, the Emperor Valley Zoo, Toco and the Sugar Heritage Village and Museum in Brechin Castle, Couva in Trinidad.

  • In terms of regional and domestic tourism, there would be continuous upgrades to existing sites and attractions throughout Trinidad with a view to developing sustainable communities for citizens and for the enjoyment of both the domestic and foreign markets.

Product Development


Marketing

Trinidad and Tobago is adopting a targeted approach to marketing the country through the following means:

1.Realigning the marketing focus to be consistent with the destinations’ core product strengths . The following focus areas have been identified in the case of Trinidad:

  • Eco-soft adventure

  • Culture and Heritage

  • The City of Port of Spain

  • Meetings Incentives Conventions and Exhibitions

  • Sport (Cricket, Golf, Cycling)

Marketing


Marketing cont d

1. In the case of Tobago, the focus areas as identified by the THA are:

  • Sun/fun/party

  • Eco-soft adventure

  • Weddings and Honeymoons

  • Culture and Heritage

  • Sport (Cricket, Golf, Cycling)

    2. Source market specific campaigns emphasizing product offerings that  are highly valued within each source market

    3.Strategically engaging the Diaspora through targeted media campaigns and event packages.

Marketing Cont’d


Improving competitiveness

Emphasis is also being placed on:

  • Infrastructural development

  • Education and training

  • Enforcing product, safety and environmental standards

  • Fostering competition

  • Adopting strong domestic policies

  • Boosting sustained investment

  • Partnerships

IMPROVING COMPETITIVENESS


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