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Shoe Skins

Shoe Skins. Group 18 Business Model- Revenue Side Bristol, Cuozzo, Holz, Lyman, Patibandla, Sexton. This maps show the progression of…. Projected path of swine flu Geographic dispersion of Babson MBAs after graduation Tom and Gisele’s travel schedule None of the above

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Shoe Skins

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  1. Shoe Skins Group 18 Business Model- Revenue Side Bristol, Cuozzo, Holz, Lyman, Patibandla, Sexton

  2. This maps show the progression of…. Projected path of swine flu Geographic dispersion of Babson MBAs after graduation Tom and Gisele’s travel schedule None of the above WebKinz Adoption Pattern

  3. Shoe Skins Recap • Shoe Skins Concept • Benefits, Challenges • Macro-Industry Analysis – low attraction • CROCS, Heelys – targeted success

  4. Agenda • Core Strategy • Customer Interface • Strategic Resources • Value Network • Pricing & Revenue Forecasting • Conclusion

  5. Core Strategy Our mission is to be the leader in the Interactive Footwear market for teens and tweens between the ages 9-14 in the United States. Shoe Skins will be selling a “participatory footwear experience”- not a new kind of shoe

  6. Differentiation Strategy Different from Existing Footwear Manufacturers • Business model based on selling more Skins instead of shoes • New business driven by existing users (networking) Different from Novelty/Custom Footwear • The Shoe/skin system is unique • Real as well as virtual communities among users

  7. Sample Shoe Skins Eric Customer Interfaces

  8. Customer Interfaces Shoe Skins Shoe Skins Shoe Skins

  9. Information and Insight What’s Hot or Not Network Trends Shoe Skins Customer Feedback Demographics Wish Lists/ Ideas Custom Designs

  10. Fulfillment and Support Product Sizing • Printable Fitting Guide • User profile data • ShoeSkin Size • Skin Size • Users profiles searchable for gift purchases.

  11. Forecasting Method • ShoeSkins is: • Novelty shoe • Bricks & mortar/website hybrid • Found similar products • Heelys, Crocs • Webkinz • Forecast Similar growth • Geography and market size. • Shoe, 1 Skin, + 1 Free - $39.99 • Skins $4.99 – $6.99

  12. Similar Products- Heelys & Crocs

  13. Similar Adoption - Webkinz Webkinz geographical adoption pattern

  14. Revenue Forecast Conservative Mid Range Aggressive Sailaja Core Competencies

  15. Core Competencies Incomplete • Creating, identifying and adapting to latest trends with our target segment • Culture at Shoe Skins • Cultivating user communities Images, runway , kids following trends

  16. Core Processes/Systems Eye-popping designs Insights from data Rapid “Design to Doormat” The Virtuous Cycle Customer communities 3rd Party relationships Viral Marketing

  17. Strategic Assets & Resources • IT Infrastructure • Onlineand Store Presence • Patents • Employees & Customers Shoe Skins SS Eric Value Network

  18. Value Network – Suppliers • OUTSOURCE • Shoe manufacturing (overseas) • Skin manufacturing (US) • Internal over time • Logistics (shipping) • Legal

  19. Value Network – Partners • Third-party designers • Kids • Celebrities • Malls • Boutique shops /specialty shops • Advertisers in strategic media markets.

  20. Conclusion Incomplete • How are we different? • What are we selling? • How can we get there? • Data mining, trend analysis, create trends • Cultivating relationships with suppliers, customers and employees • What are the limitations?

  21. Extra Slides

  22. Base Unit Sales Forecast

  23. Product Pricing • Base shoe SRP: $39.99 • Includes 1 skin • registration code • 2nd skin on website. • Additional skins SRP: • $ 4.99 standard skins • $ 5.99 logo or branded • $ 6.99 custom skins (group discounts apply)

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