The Year in Review June 2001 – May 2002 Growing Brand Identity and Global Recognition for the CPMT Society. Connie Swager - Strategic Marketing Director. Potomac Communications Group, Inc. 1 June 2002 – San Diego, California USA Board of Governors Presentation.
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The Year in ReviewJune 2001 – May 2002Growing Brand Identity and Global Recognition for the CPMT Society
Connie Swager - Strategic Marketing Director
Potomac Communications Group, Inc.
1 June 2002 – San Diego, California USA
Board of Governors Presentation
Challenges identified by volunteer leadership
Merchandise (coffee mugs, etc)
No detectable coverage in prior 18 months (trade or general press)
Newsletter (print and online)
Exhibit (ECTC, etc.)
Web site (Intranet focus)
Value Proposition – message “summit”
Brand Identity – theme, tagline, images, design, core messages, logo art
Standardized Positioning Statement
Identity Style Guide
Fact sheets (5) – print and PDF formats
Templates – logo art, powerpoint presentations, etc
Animated Slide Shows (2)
EE Times … EP&P … Advanced Packaging (2x) … Workcircuit.com SMT (6x) … Electronic Design … Semiconductor International
Top 10 Targets
High Density Interconnect
Electronics Cooling Magazine