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4TH REGIONAL PLANT BIOTECHNOLOGY FORUM – 20 October 2011

4TH REGIONAL PLANT BIOTECHNOLOGY FORUM – 20 October 2011 Commercialisation of Intellectual Property TIA IP UNIT Chyreene Truluck Intellectual Property Analyst. EXAMPLE: TRANSGENIC MULTIVITAMIN CORN. 6. Transgenic plant Transform plant and Select and screen transformed plants

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4TH REGIONAL PLANT BIOTECHNOLOGY FORUM – 20 October 2011

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  1. 4TH REGIONAL PLANT BIOTECHNOLOGY FORUM – 20 October 2011 Commercialisationof Intellectual Property TIA IP UNIT ChyreeneTruluck Intellectual Property Analyst

  2. EXAMPLE: TRANSGENIC MULTIVITAMIN CORN 6 Transgenic plant Transform plant and Select and screen transformed plants Insert into vector Isolate and amplify gene 5 4 3 1 2 http://www.pcrstation.com/pcr-primer/ http://www.pnas.org/content/97/20/11102.full http://home.cc.umanitoba.ca/~umdemars/PLNT4600/mini3/mini3.1%20(copy).html http://users.comcen.com.au/~biodynamic/pages/what_is_it.html http://ukpmc.ac.uk/articles/PMC117800 http://environmentalwatchman.blogspot.com/2010_09_01_archive.html

  3. WHAT IS COMMERCIALISATION? • USING IP (YOUR OWN OR SOMEONE ELSE’S) TO DERIVE VALUE

  4. COMMERCIALISATION STRATEGY

  5. ROUTE TO MARKET

  6. COMMON COMMERCIALISATION VEHICLES

  7. COMMON COMMERCIALISATION VEHICLES

  8. INTELLECTUAL PROPERTY STRATEGY

  9. DECIDING ON TYPE OF IP PROTECTION AND WHEN TO PROTECT

  10. EXAMPLE: TRANSGENIC MULTIVITAMIN CORN 6 Transgenic plant Transform plant and Select and screen transformed plants Insert into vector Isolate and amplify gene 5 4 3 1 2 http://www.pcrstation.com/pcr-primer/ http://www.pnas.org/content/97/20/11102.full http://home.cc.umanitoba.ca/~umdemars/PLNT4600/mini3/mini3.1%20(copy).html http://users.comcen.com.au/~biodynamic/pages/what_is_it.html http://ukpmc.ac.uk/articles/PMC117800 http://environmentalwatchman.blogspot.com/2010_09_01_archive.html

  11. DECIDING ON TYPE OF IP PROTECTION AND WHEN TO PROTECT

  12. EXAMPLE: TRANSGENIC MULTIVITAMIN CORN 6 Transgenic plant Transform plant and Select and screen transformed plants Insert into vector Isolate and amplify gene 5 4 3 1 2 http://www.pcrstation.com/pcr-primer/ http://www.pnas.org/content/97/20/11102.full http://home.cc.umanitoba.ca/~umdemars/PLNT4600/mini3/mini3.1%20(copy).html http://users.comcen.com.au/~biodynamic/pages/what_is_it.html http://ukpmc.ac.uk/articles/PMC117800 http://environmentalwatchman.blogspot.com/2010_09_01_archive.html

  13. DECIDING ON TYPE OF IP PROTECTION AND WHEN TO PROTECT

  14. EXAMPLE: TRANSGENIC MULTIVITAMIN CORN 6 Transgenic plant Transform plant and Select and screen transformed plants Insert into vector Isolate and amplify gene 5 4 3 1 2 http://www.pcrstation.com/pcr-primer/ http://www.pnas.org/content/97/20/11102.full http://home.cc.umanitoba.ca/~umdemars/PLNT4600/mini3/mini3.1%20(copy).html http://users.comcen.com.au/~biodynamic/pages/what_is_it.html http://ukpmc.ac.uk/articles/PMC117800 http://environmentalwatchman.blogspot.com/2010_09_01_archive.html

  15. DECIDING ON TYPE OF IP PROTECTION AND WHEN TO PROTECT

  16. EXAMPLE: TRANSGENIC MULTIVITAMIN CORN 6 Transgenic plant Transform plant and Select and screen transformed plants Insert into vector Isolate and amplify gene 5 4 3 1 2 http://www.pcrstation.com/pcr-primer/ http://www.pnas.org/content/97/20/11102.full http://home.cc.umanitoba.ca/~umdemars/PLNT4600/mini3/mini3.1%20(copy).html http://users.comcen.com.au/~biodynamic/pages/what_is_it.html http://ukpmc.ac.uk/articles/PMC117800 http://environmentalwatchman.blogspot.com/2010_09_01_archive.html

  17. DECIDING ON TERRITORY IN WHICH THE IP SHOULD BE PROTECTED AND CONSIDERATIONS OF THE COST OF PROTECTING THE IP Market File for IP protection in these territories

  18. EXAMPLE: TRANSGENIC MULTIVITAMIN CORN 6 Transgenic plant Transform plant and Select and screen transformed plants Insert into vector Isolate and amplify gene 5 4 3 1 2 http://www.pcrstation.com/pcr-primer/ http://www.pnas.org/content/97/20/11102.full http://home.cc.umanitoba.ca/~umdemars/PLNT4600/mini3/mini3.1%20(copy).html http://users.comcen.com.au/~biodynamic/pages/what_is_it.html http://ukpmc.ac.uk/articles/PMC117800 http://environmentalwatchman.blogspot.com/2010_09_01_archive.html

  19. HOW DO YOU OBTAIN VALUE FROM YOUR IP?

  20. LEVERAGING IP RIGHTS

  21. Questions???

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