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Interactive Digital TV in Brazil: Technical and Social Aspects Mauro Oliveira

Université d’Ottawa Ecole d’Ingénierie et de Technlogie de l’Information. Interactive Digital TV in Brazil: Technical and Social Aspects Mauro Oliveira . SUMMARY. Interactive Digital TV (iTV). Why Brazil decided to develop its own model ?.

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Interactive Digital TV in Brazil: Technical and Social Aspects Mauro Oliveira

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  1. Université d’Ottawa Ecole d’Ingénierie et de Technlogie de l’Information Interactive Digital TV in Brazil: Technical and Social Aspects Mauro Oliveira

  2. SUMMARY • Interactive Digital TV (iTV) • Why Brazil decided to develop its own model ? 3. The Brazilian Terrestrial Digital TV System - SBTVD 4. GINGA, the middleware of the SBTVD 5. Executing an Interactive Aplication with Ginga 6. Some SBTVD Applications • Conclusion •  Technical Aspect •  Social Aspects

  3. Knowing Ceará

  4. Strategic geographical position Knowing Ceará

  5. Knowing Ceará

  6. Ceará in Data Localization: Northeast Brazil, AREA: 148.83 thousand square kilometers; Population:8.5 million of inhabitants; Shore: 573 kilometers; Climate:Tropical Warm Semi-arid;

  7. Turism Knowing Ceará

  8. Access Infra-structure Knowing Ceará

  9. Universities and Technological Centers Knowing Ceará

  10. Higher Education Universities - Federal University of Ceará: 30 thousand students - State Universities: 50 thousand students - University of Fortaleza (Private): 22 thousand students Technological Centers - Centro Federal CEFET: 08 thousand students - CENTEC: 02 thousand students Private High Education Institutions:20 thousand students TOTAL 132 thousand students Ceará in Data

  11. Interconectivity Knowing Ceará

  12. 7. Digital Divide Problem • Total of Houses: 60 millions • Coockle 97,7% • Television 95,7% • Refrigerator 86,7% • Mobile phone 61,2% • Telephone 54,0% • Microcomputador: 16,91% • Internet access 10,08%

  13. 1. Interactive Digital TV

  14. Digital 1. Interactive Digital TV Today Analógico Analógico

  15. 1. Interactive Digital TV (Passive) (Passive) (Active) (Active)

  16. High Definition Mobility 1. Interactive Digital TV Interactivity Multiprogramming

  17. Stop • Replay • Choose others informations • Register • Zoom Local Interactivity (set-top-box) • Choose (multiprograming) 1. Interactive Digital TV 17

  18. 1. Interactive Digital TV Local Interactivity (set-top-box)

  19. 1. Interactive Digital TV Local Interactivity (set-top-box)

  20. FullInteractivity (BackChannel)

  21. Why Brazil decided to • develop its own model ?

  22. 2. Why Brazil decided to develop its own model? • Total of Houses: 60 millions • Coockle 97,7% • Television 95,7% • Refrigerator 86,7% • Mobile phone 61,2% • Telephone 54,0% • Microcomputador: 16,91% • Internet access 10,08%

  23. 2. Why Brazil decided to develop its own model? • Total of Houses: 60 millions • Coockle 97,7% • Television 95,7% 91,12%:D,E classes • Refrigerator 86,7% • Mobile phone 61,2% • Telephone 54,0% • Microcomputador: 16,91% 2 %: D,E classes • Internet access 10,08% 0,251: D,E classes

  24. 2. The Brazilian System of Digital TV - SBTVD Why Brazil decided to develop its own model? • Decreee (Recommendation) 4.091 on 26th November 2003 • Social Model • Social Inclusion • Building the Universal Network for Distance Learning • Tecnological Model • Motivate the Research and Devellopment • Extend the Brazilian Technologies • Political Model • Enhance the brodcasting sector • Improved the use of the broadcast channel • Economic Model • Technological convergence for communication services

  25. 3. The Brazilian Terrestrial Digital TV System - SBTVD

  26. 5. Executing an Interactive Application with Ginga

  27. Now, the feed-back coming from the Audience !!! Local Interactivity (set-top-box) 75% have chosen the RED dish … FullInteractivity (BackChannel)

  28. 4. GINGA, the Middleware of the SBTVD

  29. GINGA 4. GINGA, the Middleware of the SBTVD

  30. 5. Executing an Interactive Application with Ginga Audio FullInteractivity (BackChannel) Video Data Data Carrossel Network

  31. 6. Some SBTVD Applications

  32. 6. Some SBTVD Applications DIGA – GINGA Project DIGA Doctor, a Home Care Application

  33. 6. Some SBTVD Applications DIGA – GINGA Project

  34. 7. Conclusions

  35. 7. Digital Divide Problem • Total of Houses: 60 millions • Coockle 97,7% • Television 95,7% • Refrigerator 86,7% • Mobile phone 61,2% • Telephone 54,0% • Microcomputador: 16,91% • Internet access 10,08%

  36. Interconectivity 7. Digital Divide Problem

  37. 7. Why Brazil decided to develop • its own model ? 1. Non-payment of royalties ( Different from the mobile phones industry in Brazil) 2. Development of national technology ( GINGA-NCL became a ITU-T Recommendation) 3. Most appropriate system for the country's problem ( For example: a solution for the Digital Divide Problem)

  38. Government Strategies 2008 - WIMAX Coverage in Ceará Fiber Optic network in Fortaleza (GIGAFOR)

  39. Government Strategies

  40. The important braziliancompanies ... 7. The Future of Brazilian DTV • Petrobrás • Embraer • ... ... Why not ? • Brazilian System of Digital TV to be used as a tool to solve the “Digital Divide Problem” in developing countries

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