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Mexican Digital Divas. STUST GMBA 胡 富銘 JOSE MIGUEL FLORES FEB 2014. W omen between 18 and 34, stand out for their level of influence and purchasing power . downloading apps, using social networks and buying items to facilitate their life. 18% GLOBAL POPULATION. 60,3. 116 millions.

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Mexican

Digital Divas

STUST GMBA 胡富銘 JOSE MIGUEL FLORES FEB 2014


Women between 18 and 34,

stand out for their level of influence and purchasing power

downloading apps, using social networks and buying items to facilitate their life

18%

GLOBAL POPULATION


60,3

116 millions

55,7


91 % of Mexican digital divas have a smartphone

66 % are mothers 39 % work full-time

Microsoft aims to bring these trends to the advertising industry to anticipate the needs of people and experiences and seek better returns on investment in the online advertising market

by 2020 is projected to reach

$ 18 billion , according to World Bank data


https://www.cia.gov/library/publications/the-world-factbook/geos/mx.htmlhttps://www.cia.gov/library/publications/the-world-factbook/geos/mx.html

http://www.cnnexpansion.com/tecnologia/2014/02/18/las-divas-lideran-ecommerce-en-mexico


Thanks for https://www.cia.gov/library/publications/the-world-factbook/geos/mx.html

your attention


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