Mexican Digital Divas. STUST GMBA 胡 富銘 JOSE MIGUEL FLORES FEB 2014. W omen between 18 and 34, stand out for their level of influence and purchasing power . downloading apps, using social networks and buying items to facilitate their life. 18% GLOBAL POPULATION. 60,3. 116 millions.
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STUST GMBA 胡富銘 JOSE MIGUEL FLORES FEB 2014
Women between 18 and 34,
stand out for their level of influence and purchasing power
downloading apps, using social networks and buying items to facilitate their life
91 % of Mexican digital divas have a smartphone
66 % are mothers 39 % work full-time
Microsoft aims to bring these trends to the advertising industry to anticipate the needs of people and experiences and seek better returns on investment in the online advertising market
by 2020 is projected to reach
$ 18 billion , according to World Bank data