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Future of Distribution . Jürgen Witte Regional Managing Director Germany & Switzerland Travelport GDS Tenerife, April 08, 2011. Talking about …. Travelport Corporate Background. Current GDS performance . Future of Distribution . uAPI, Universal Desktop, Caching .

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Future of distribution l.jpg

Future of Distribution

Jürgen Witte

Regional Managing Director

Germany & Switzerland

Travelport GDS

Tenerife, April 08, 2011


Talking about l.jpg
Talking about

Travelport Corporate Background

Current GDS performance

Future of Distribution

uAPI, Universal Desktop, Caching

...your questions, ideas, remarks....



Facts figures l.jpg
Facts & Figures

5.500 employees in 160 markets

600 airlines, thereof > 60 Low Cost Carrier

90.000 Hotels

30 Car Rental Companies, 30.000 stations

> 70.000 agencies worldwide


Global distribution systems evolution of the big 6 l.jpg
Global Distribution Systems: Evolution of the Big 6

  • 1960: American Airlines founded Sabre, 1976 first travel agency terminal

  • 1971: United Airlines founded Apollo

  • 1971: START (LH, DB, TUI) -> 2001-03 Amadeus

  • 1975: Abacus by JAL, SIA, Qantas etc.

  • 1986: Initiation of Galileo by British Airways, KLM, Alitalia, Swissair, US Air, Austrian Airlines, Air Canada...

  • 2007: Merger Apollo/ Galileo / Worldspan -> 2009 under Travelport GDS

  • 2010: Initial Public Offer from Amadeus


Slide6 l.jpg

How a GDS customer sees the circumstance…

1975

The first digital camera,

developed by Steve Sasson, Kodak

Weight: 3,5 KG

Pixel: 10.000 (oder 0,01 MP)Media: Cassette,

Black/White,

displayed via TV


Travelport ownership overview l.jpg
Travelport ownership overview

% of Total

Company Position Shares Outstanding

Blackstone 818,706,823 70.3

Technology Crossover Ventures 132,049,488 11.3

One Equity Partners 132,049,487 11.3

Management 82,064,177 7.0

Source: Travelport


Travel industry dynamics l.jpg
Travel industry dynamics

End-Consumers have multiple ways of buying travel; either through agencies or direct with suppliers. Corporations also have the added benefit of utilizing self-booking tools


Agency and corporate customers l.jpg
Agency and corporate customers

60,000+ travel agencies worldwide

Leisure & Corporate Agencies

Global Corporate Agencies

Online Travel Agencies

Corporations


Airline customers l.jpg
Airline customers

  • 430 Airlines including over 70 low cost carriers

  • Over 4bn fares available

  • 46m air searchesevery day

  • Over 327m air segments annually

  • 40% of our Top 10 customers total bookings are made outside of their country of origin – only possible because of the reach of the GDS


What our customers are telling us l.jpg
What our customers are telling us...

“We need a global reach but also support for local requirements”

responsibility

“We want help in reducing costs”

“We need strong, robust and flexible technology”

  • “We need to differentiate ourselves from the competition”

“We need online solutions to make it easy for our customers to book travel”

“We need analytical Intelligence to maintain vision and control of our business”

“We need to be able to compete using solutions that grow our business”


Which translate into these customer needs l.jpg
Which translate into these customer needs

SUBSCRIBERS

TRAVEL SUPPLIERS

Access to global & local content

Competitive fares & rates

Tools to save time, money and make processes more efficient

Stand out in the crowd in order to get and keep customers

Global reach and local expertise

Technologies & services that reduce costs and generate revenue opportunities

A committed partner positioned to support unique requirements


How travelport meets these needs l.jpg
How Travelport meets these needs

TRAVEL SUPPLIERS

SUBSCRIBERS

Access to relevant,rich & diverse content

Comprehensive low prices

Convenience

Reliability

Flexible technology solutions

Efficiency tools

Control

Distribution to 60,000 agents worldwide

Grow revenue streams

Extend brand reach

Merchandising

Pricing flexibility

VALUE


Travelport value proposition l.jpg
Travelport value proposition

Empowering your business globally through local focus

Innovation tokeep you competitive

Building valuable partnerships

Delivering solutions you need


Our global reach l.jpg

Our global reach

Travelport has the size, scale and scope to shop, price, book and aggregatecontent from multiple suppliers on behalf of multiple travel agencies on behalf of millions of travellers in one place, seamlessly

Multiple Suppliers

Size & Scale

Multiple Agencies & Travellers

  • 5,700 employees worldwide

  • Over 4bn stored fares

  • 65 mm daily searches for pricing and availability

  • Dynamic connection build

  • 1 billion messages per day

  • 160 countries

  • Real time booking

  • Comprehensive low fares and rates

  • Travel intelligence services

  • Mission critical IT services and software

600 airlines

Over 87,000 hotel properties

30 car rental companies

Over 400 cruiseand tour operators

13 major rail networks

60,000+ travel

agencies

Travel management

companies

Corporations

Tour

Operators

Metasearch


Our local focus l.jpg

Our local focus

Our local account, development and technical teams are positioned close to our customers to support local needs.

  • Areas we invest in locally

  • Account management

  • Product management

  • Helpdesk support – including ASK Travelport

  • Partner marketing with our customers

  • Local technology partnerships

  • Training

  • Localised product & marketing material

  • More than 40 local websites

  • Business conducted in 29 languages


Solutions that save cost travelport rapid reprice tm l.jpg

Solutions that save cost – Travelport Rapid RepriceTM

Travelport Rapid RepriceTM- The industry’s first and most sophisticated automated re-pricing tool

  • Reprices fare in less than 1 minute

Quickly and accurately calculates a new fare reflecting appropriate fare rules, taxes, and other fees in any currency .

And by completely automating the ticket exchange and re-price process online, increases customer satisfaction.

  • “Our strategy to deploy efficient technologies made Rapid Reprice a good fit for United Airlines. The product has provided financial and operational benefits while improving the overall service we deliver to our customers. We are very pleased with this innovative solution.”

  • United Airlines


Innovation unprecedented low fare pricing options worldwide l.jpg

Innovation - Unprecedented low-fare pricing options worldwide

Average savings of $68.13 per ticket , or 9.4% over the competition

  • According to the latest International study (Dec 2008), Travelport e-PricingTM:

    • Returns lowest fares most frequently

    • Found lower fares most often

    • Generates the greatest average savings per ticket

    • Delivers the lowest average ticket price

  • “We are able to search for a wider selection of low-fare options and flight combinations in seconds, allowing us to maintain a high level of competitiveness in the market.“

  • Antonella Marchesi, Site ManagerEasy Market S.pA, part of TUI Travel Italy


Delivering high return for today s airlines l.jpg
Delivering high return for today’s airlines

Selected Customers

  • Protect mission critical operations

  • Cost-efficient hosting utilising common architecture infrastructure

  • Solutions to improve profitability and maintain revenue integrity

Capture lost revenue

  • A suite of messaging hubs allowing easy connection to partners

  • Connectivity to the world

  • Business insights and innovative solutions to grow your business

Expand revenue opportunities

Achieving competitive advantage through innovative technology


Airline hosting l.jpg
Airline hosting

World class data centres operating at the highest industry standards and compliance requirements

  • “Travelport knows what it takes to support mission critical infrastructure to a global business. Combine that with strong operational staff and you have a recipe for success. Travelport is more of a partner than a vendor.” 

  • Douglas Register, Vice President Service Management & Engineering Information Services Division

  • Tony Thierjung Director of Operations Management

  • United Airlines

Two out of the three largest U.S. airlines are clients

Secure, infrastructure –independent site in Atlanta

Provides significant cost savings allowing clients to focus on their core business

Unprecedented 10+ year track record of zero data center downtime


It solutions l.jpg
IT solutions

  • Capture Lost Revenue

  • Fare Verified: Pre-ticketing audit tool, eliminating under priced tickets and reducing fraud

  • Rapid Reprice: Automated ticket re-issue tool, eliminates manual processes

  • Expand Revenue Opportunities

  • Reservation Sales Solution (RSS) - Single link to Travelport GDS with access to over 430 airlines, 280 hotel chains and 25 car companies

  • Electronic Miscellaneous Documents (EMDs) - Utilizing ATPCO Optional Service fees, document and track charges not provided for on a passenger ticket (e.g. residual value, miscellaneous charges, excess baggage), in development

  • Electronic Credit Vouchers (ECVs) - Create, store and redeem electronic credit vouchers for Travel Credit Vouchers, Reference Documents, MCOs or Gift Certificates

Connectivity to the Rest of the World

Interchange Suite: suite of messaging hubs that allows for quick and easy connection to airline partners and provides a rapid deployment methodology


Competitive industry insights and analysis l.jpg
Competitive industry insights and analysis

Providing affordable industry intelligence for smarter, more profitable

business decisions

Travelport expertise:

Customer

necessities:

Custom Solutions for:

Market, network & sales planning

Airline Business Performance Insights to Market Opportunities Scheduling

Travelport AcuityTM

Travelport DiscoverTM

Competitive insight

Cost management

Identification of new opportunites

Market strategydevelopment

Market sharegrowth

Increased revenue

Industry knowledge

GDS booking & share data

Data expertise

Analytical experience

Solutions to reduce costs

Ability to merge multiple data sources



The future innovation and changes l.jpg
The future: Innovation and Changes

Integrating into the customer, not vice versa!



Travelport universal api architecture l.jpg
Travelport Universal API – Architecture

  • “...access to a centralized selling & service platform.”

Standalone API Offering

Travelport POS Engine

Universal

Desktop

OTA’s & Travel Agents

Software developer & Supplier

Traversa

Corporate & Multi National

ViewTrip

Universal API

Supports individual GDS functions as structured messages

Supports wrapped processes (similar to Encapsulated Business Logic modules on GWS)

Rail

Content

Hub

Air

Content

Hub

Merchandising Hub

Universal Record &

Profile

Multi GDS

AIR

CAR

HTL

New content

Planned development

Future

28






Dashboard activity panel l.jpg
Dashboard/ Activity Panel

Travelport Company Confidential

Dashboard

  • Search

  • Reports

  • Data Tracking

  • InBox

    Activity Panel

  • Links

  • Messenger

  • Contacts

33


Booking gui workflow l.jpg
Booking GUI & Workflow

Direct Connect

GDS

Air

Travelport Company Confidential

Workflow

(Runways)

Merchandising

(Optional Services)

Profiles

(Traveler Profile)

Policy

(Air Policy)

34


Terminal l.jpg
Terminal

Travelport Company Confidential

Terminal Entry

  • Galileo

  • Worldspan

  • Apollo

  • Sabre

  • Amadeus (WIP)

35



Slide36 l.jpg

Travelport FlightPlayer - T´Cache “Published Fares”

Overall Work-Flow:

Fulfillment

Booking via GWS / uAPI

Request via HUB

Loading

Travelport GDS

Galileo

Travelport GDSGalileo

TO 1 FulfillmentPCC TO1F

TO 1 Booking Front EndPCC TO1B

TO 1 Peakwork

HUB/Dyna Player

PSE Flight Player

Travelport

Flight PlayerCentralised

TO 2 FulfillmentPCC TO2F

TO 2 Booking Front EndPCC TO2B

TO2 Peakwork

HUB/Dyna

Player

- - - - - - - - - - - -

T´CachePublished Fares

Market Specific

T´Cache Generator

PCC TPTC

TO 3 FullfillmentPCC TO3F

TO 3 Booking Front EndPCC TO3B

TO3 Peakwork

HUB/Dyna

Player

Tour Operator

Travelport

Tour Operator

Travelport

Arrow colour legend: fulfillment transaction booking transaction Peakwork transactions content loading transaction


Slide37 l.jpg

Travelport FlightPlayer - T´Cache “Private Fares”

Overall Work-Flow:

Fulfillment

Booking via GWS / uAPI

Request via HUB

Loading

Travelport GDS

Galileo

Travelport GDSGalileo

TO 1 FulfillmentPCC TO1F

TO 1 Booking Front End PCC TO1B

TO 1 Peakwork

HUB/Dyna

Player

PSE Flight Player

Travelport

Flight PlayerTO 1 Specific

TO 2 FulfillmentPCC TO2F

TO 2 Booking Front End PCC TO2B

TO2 Peakwork

HUB/Dyna

Player

- - - - - - - - - - - -

T´CachePrivateFares

TO Specific

T´Cache Generator

PCC TO1PF

TO 3 FullfillmentPCC TO3F

TO 3 Booking Front EndPCC TO3B

TO3 Peakwork

HUB/Dyna

Player

Tour Operator

Travelport

Tour Operator

Travelport

Arrow colour legend: fulfillment transaction booking transaction Peakwork transactions content loading transaction


Slide38 l.jpg

Travelport FlightPlayer - T´Cache“Published and Private Fares”

TO 1

Peakwork Hub

TO 2

Peakwork Hub

Though this setup can handle PrivateFares it mutliplicates the requests by factor x for each city pair! The more TOs having Private Fares the more extensive and expensive the data load is.

PSE Flight Player

PSE Flight Player

PSE Flight Player

Travelport

Flight PlayerCentralised

Travelport

Flight PlayerTO 2 Specific

Travelport

Flight PlayerTO 1 Specific

T´CachePrivateFares

TO 1 Specific

T´CachePublished Fares

Market Specific

T´CachePrivateFares

TO 2 Specific

PCC TO1PF

PCC TPTC

PCC TO2PF

T´Cache Generator

Loading

- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

Travelport GDS Galileo



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