As social login usage has been increasing on regular basis on media, e-Commerce and other sites, people are becoming more aware on how to connect social media with business. With the increasing number of social media users, it has become very important for business owners to understand their customers on the basis of social networking websites and that is what this book talks about.
How it works?
How actually social login works for user and product managers/business owners
Details on whether you need social login, how to set goals, understanding customer data needs
What to expect from the book
Registration as a Service allows outsourcing of registration system ofweb and mobile applications to Janrain
Profile Data Storage allows management of customer data at one location,using this data Marketing strategy decisions can be made easily.
Single Sign-onmakes managing various websites and mobile applications simpler and offers a better customer experience.
User Generated Content offers features like social sharing, commenting,
social activity feed, live chat and others.
Customer Insights helps you to really understand the data and information given to you by providing following things
Powerful segmentation tools for marketers
Conversion analytics for social login and registration which helps to understand the user experience and interaction
Sharing and referral traffic tracking
Integration with Industry tools makes Janrain more valuable and actionable when implementing with other marketing tools.
The Janrain Solution
Are there similar solution as Janrain?