Event Marketing Lecture 31. Recap. Chapter Key Points Concept Development Analyzing the Concept Designing the Event Logistics of the Concept. Chapter Outline. Event Marketing Nature of Event Marketing Process of Event Marketing Protocols. Event Marketing.
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The activity of designing or developing a themed activity, occasion, display, or exhibit (such as a sporting event, music festival, fair, or concert) to promote a product, cause, or organization. Also called event creation.
Like services marketing, event marketing has characteristics such as:
Establish the features of the product
Identify customers (segmentation)
Plan to meet audience needs
Analyse consumer decision-making process
Establish price and ticket program
Promote the event
Evaluate marketing efforts
Most success depends on colleagues, on the team. People at the top have large egos, but you must never say 'I': it's always 'we'
It is the set of traditional practices that have long been accepted and used when dealing with and meeting with others. It includes:
The notion is that the addressee should be respected.
Use titles such as Mr., Sir, Ma’am, Mrs., Miss, Madam, etc. to address your guests.
The appropriate dress for formal occasions should be included on the invitation.
Facilitate the speaker by
Observe the correct seating arrangements for occasions such as awards ceremonies and formal dinners.
Formalities attach to most religious and cultural ceremonies, although these may or may not be observed by the client. Lets discuss traditions associated with wedding ceremonies around the world: