Agency barometer
Sponsored Links
This presentation is the property of its rightful owner.
1 / 19

Agency Barometer PowerPoint PPT Presentation


  • 92 Views
  • Uploaded on
  • Presentation posted in: General

Agency Barometer. April 2009. To energise communication agencies for a changing future, by sharing knowledge, sharing vision and sharing possibilities. HP in partnership for knowledge with MCCA.

Download Presentation

Agency Barometer

An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -

Presentation Transcript


Agency Barometer

April 2009


To energise communication agencies for a changing future, by sharing knowledge, sharing vision and sharing possibilities


HP in partnership for knowledge with MCCA

  • HP is sponsoring the MCCA in 2009 and is proud to support an organisation which has some of the very best agencies in the UK and International markets as members.

  • We are confident this partnership will complement some of the guiding principles of the MCCA: to stimulate debate among members, help share knowledge and promote innovation within the industry.

  • HP is ideally suited to delivering on the print and technology requirements of marketing communications consultants in today’s cut and thrust business environment. One such area is Variable Data Printing (VDP); offering the ability to personalise and tailor every element of the communication. The result is more effective marketing leading to an increase in response rates and a faster return on investment for the client.

  • For further information contact:

    Simon Addinall

    Market Development Manager, HP

    M – 07736 791 080

    E – [email protected]

    W - www.hp.com/go/graphic-arts


The Agency Barometer

  • As with all of the MCCA’s research work the aim is to deliver member agencies insight to improve performance, so if you would like to add a question to this survey or have an idea for another, let us know.

  • Contact:

    Scott Knox

    Managing Director, MCCA

    E – [email protected]

    D – 020 7535 3555


What do you expect to happen to overall client budgets being spent with your agency in Q2 2009?

50.0%

41.7%

39.6%

33.3%

16.7%


If increase, by what % do you expect?

100%

50.0%

37.5%

12.5%

0.0%

0.0%

0.0%

0.0%


If decrease, by what % do you expect?

66.7%

60.0%

25.0%

16.7%

16.7%

15.0%

0.0%

0.0%

0.0%

0.0%


What do you expect to happen to client Direct Marketing budgets being spent with your agency in Q2 2009?

33.3%

29.2%

25.0%

25.0%

20.8%

18.8%

16.7%

14.6%


What do you expect to happen to client Sales Promotion budgets being spent with your agency in Q2 2009?

41.7%

35.4%

29.2%

16.7%

16.7%

16.7%

14.6%

12.5%


What do you expect to happen to client Digital budgets being spent with your agency in Q2 2009?

56.3%

50.0%

41.7%

22.9%

8.3%

4.2%

4.2%

0.0%


What do you expect to happen to client Experiential budgets being spent with your agency in Q1 2009?

33.3%

29.2%

27.1%

25.0%

25.0%

22.9%

16.7%

14.6%


What do you expect to happen to client Advertising budgets being spent with your agency in Q1 2009?

58.3%

52.1%

33.3%

16.7%

14.6%

8.3%

4.2%

0.0%


What do you expect to happen to client Design/Branding budgets being spent with your agency in Q2 2009?

41.7%

25.0%

25.0%

22.9%

14.6%

14.6%

4.2%

0.0%


What do you expect to happen to client PR budgets being spent with your agency in Q2 2009?

66.7%

45.8%

25.0%

16.7%

12.5%

12.5%

8.3%

0.0%


What do you expect to happen to client Media budgets being spent with your agency in Q2 2009?

58.3%

41.7%

33.3%

29.2%

8.3%

8.3%

4.2%

0.0%


What do you expect to happen to client Sponsorship budgets being spent with your agency in Q2 2009?

41.7%

37.5%

33.3%

31.3%

16.7%

10.4%

8.3%

6.3%


What do you expect to happen to the numbers of staff in your agency in Q2 2009?

47.9%

41.7%

41.7%

31.3%

18.8%

16.7%


What do you expect to happen to the number of new business opportunities presented to your agency in Q2 2009?

56.3%

41.7%

33.3%

33.3%

25.0%

8.3%


How optimistic do you feel about the whole of 2009?

66.7%

50.0%

41.7%

20.8%

8.3%

8.3%

2.1%

0.0%


  • Login