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The Growing Library eBook Culture

The Growing Library eBook Culture. Amy Pawlowski Cleveland Public Library. Library eBook Market. Platform/Delivery method (Vendors) vary based on market demand Public Mostly Popular Titles Academic Mostly Scholarly Titles School Library (K-12) Combination – focus on required reading

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The Growing Library eBook Culture

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  1. The Growing Library eBook Culture Amy Pawlowski Cleveland Public Library

  2. Library eBook Market • Platform/Delivery method (Vendors) vary based on market demand • Public • Mostly Popular Titles • Academic • Mostly Scholarly Titles • School Library (K-12) • Combination – focus on required reading • Vendors *currently* tend to focus on either Academic or Popular items.

  3. Geeky Stats:Academic Library • 94% of academic libraries already offer ebooks • 80% by 2020 - academic econtent expenditures • 87% of students say online libraries/ databases have impact on learning • 50% of students say ebooks/textbooks impact learning • 65% of academic libraries offer/plan to offer services to handheld devices • 25% by 2015 - digital textbook revenues

  4. Geeky Stats:School Library • One-third of school libraries (33%) say they currently offer ebooks to users. • The likelihood of carrying ebooks increases by grade level. • As for that 67% that currently don’t offer ebooks: • 25% plan to offer ebooks in the next 12 months • 42% plan to offer ebooks in the next couple of years. • One-third (34%) of school libraries say they currently have no plans to offer e-books.

  5. Geeky Stats:Public Library • 72% of Public Libraries are offering eBooks • Of the 28% of public libraries that currently don’t offer ebooks • 32% plan to offer ebooks in the next 12 months • 28% plan to offer ebooks in the next couple of years. • 5% of public libraries circulate preloaded ereading devices, while 24% are considering it. Kindle was the top device. • Currently, one-fifth of the US online population reads at least two books per month • $9.99 per title, one title per week, avid Ereader will spend $519.48

  6. Meeting Needs of a Growing Demographic • eReader & Tablet Market • By 2015, 30 Million People In U.S. will own eReaders and 82 million US consumers (one-third of US online consumers) will be using a tablet1 • Mobile market • Using apps on phones is 2nd only to email and texting, taking is 3rd • 35% of U.S. Adults own a smartphone.2 • Projection: One in Two Americans will have a smartphone by the end of 2011.3 Forrester Research. US Tablet Sales Will More Than Double This Year (January 4, 2011)http://blogs.forrester.com/sarah_rotman_epps/11-01-04-us_tablet_sales_will_more_than_double_this_year Pew Internet Project survey from May 2011 http://pewinternet.org/Reports/2011/Smartphones.aspx Nielsen Company Report. Android Soars, but iPhone Still Most Desired as Smartphones Grab 25% ofU.S. Mobile Market.http://blog.nielsen.com/nielsenwire/online_mobile/android-soars-but-iphone-still-most-desired-as-smartphones-grab-25-of-u-s-mobile-market

  7. Economic Impact Current Cost Comparison The Paris Wife by Paula McLain • Pricing Models • Going to change as market grows • Collection Development Budget • Need to devote more $ to electronic format as eBook circulation/popularity rises • Printcirca $15 • (40% off trade hardback) • Additional Costs: • Cataloging • Processing • Shipping • Lose rate • Electronic • $24.99 • (list price) • Additional Costs: • Cataloging

  8. What is an eBook, Anyway? • “Traditional” • “an electronic version of a printed book that can be read on a computer or handheld device designed specifically for this purpose.” - Oxford Dictionaries • What about these? • Pop Out! – Peter Rabbit http://youtu.be/LGUqe9u56Xo • iDrakula http://yalsa.ala.org/blog/2010/11/03/app-of-the-week-idrakula/ • Next Gen Digital Book: http://www.ted.com/talks/mike_matas.html

  9. Things to Think About • Technology Changes Rapidly • The Publishing Industry is Struggling • Financially • Dealing with the shift in format • We Live in a Capitalist Society • eContent Library Market: Gears • We all play a part • Legal Considerations • Ownership • Rights to Distribute • Author’s Rights • Amazon: Friend or Foe? • Public Library Books for Kindle (via OverDrive) • “Netfilx” for eBooks? http://www.slashgear.com/amazon-prime-ebook-subscription-in-talks-for-kindle-tablet-12178802/

  10. Keeping Up • No Shelf Required • http://www.noshelfrequired.org/ • TeleRead • http://www.teleread.com/ • OverDrive – Digital Library Blog • http://overdriveblogs.com/library/

  11. Amy Pawlowski amy.pawlowski@cpl.org (216) 623-2988

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