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from foodservice to retail? Patrick O’Flaherty. FRESH PURE ORGANIC - Juices & Smoothies Built on a passion and true belief for organic - 100% fresh, 100% pure, 100% organic 2002 – Gold at The Great Taste Awards 2003 - Voted UK’s Best Organic Soft Drink

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from foodservice to retail?

Patrick O’Flaherty


  • FRESH PURE ORGANIC - Juices & Smoothies

  • Built on a passion and true belief for organic - 100% fresh, 100% pure, 100% organic

  • 2002 – Gold at The Great Taste Awards

  • 2003 - Voted UK’s Best Organic Soft Drink

  • 2004 - Winner of London’s most environmentally friendly company and Organic Food Awards

  • 2005 - Finalist in the World Juice Awards and the Excellence in Food & Drink Awards

  • 2006 - Gold, Silver and Bronze at The Great Taste Awards

  • 2007 - Finalist at Beverage Innovation Awards

  • 2008 - Finalist at Beverage Innovation Awards


5

key learnings…


1

…such a long way to go!


  • Organic represents approx 2.5% of the Food & Drink market

  • ……but what about the ‘Out of Home’ market?

  • represents around 30% of the total Food & Drink market (in the US it is around 45%)

  • grew by 5% in 2007 to £38bn

  • focus is on Health and Convenience

  • Organic of represents around 0.5% of this market so fantastic opportunity for the Organic sector……


2

…just being ‘sustainable and organic’ is not enough…


  • ‘consumer-appeal’‘taste’ ‘sustainability’

  • ‘healthy’

  • ‘Innovation!’‘quality’

  • ‘ethical’


3

…highlight the benefits beyond your product…


health & convenience

point of difference

offer solutions

corporate social responsibility


4

the ever changing, ever growing green consumer …


Key features influencing consumers to purchase

ethical products over the next 5 years

Source: Business Insights


5

NGD …be green with innovation



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