POOLCORP Focus On The Customer

1. POOLCORPFocus On The Customer Steve NelsonVice President, Operations NAW Executive SummitJanuary 29-31, 2008Washington, DC

2. POOLCORP Profile • Industry • Exclusively Wholesale Distribution of • Swimming Pool, Spa, Irrigation Supplies • Approximately 5 million InGround • Residential Pools • > 300K New Per Year • Approximately 3.8 Million AboveGround • Residential Pools • > 200K New Per Year • Company • 3,400 Employees • 70,000 Wholesale Customers • Greater Than 100,000 SKUs • 6.1 Million Square Feet Under Roof • Approximately 25 Acquisitions Account for 203 of the 275 Service Centers in 8 Countries • Customer typically unsophisticated – phone, fax, or bring orders to the service center • Results • Estimated U.S. Market Share • Pool: 35%+ • Irrigation: 9%+ • $1.9 B Sales 2006, 21% CAGR ’97-’06 • $540 M GP 2006, 25% CAGR ’97-’06 • $167 M OI 2006, 30% CAGR ’97-’06 • $ 95 M NI 2006, 34% CAGR ’97-’06 Young, Niche Industry; Results Achieved Through Leadership

3. Adding Value For Our Customers • Focus – Internal • Decrease Transaction Time • Minimize Booking & Billing Errors • Readily Available Inventory • Focus – External • Grow the Industry • Grow Our Customers’ Business • Programs To Achieve The Focus • Website For Information And Lead Generation • Backyard Place • Service Parts On Line • Customer Sales Books • EDI With Customers • On Trac • KIOSC/Source Disc • VMI Enable Employees To Help Customers

4. Accomplishing The Value Add • Internal Systems • IT Reliability • Equipment Investment • Partnering With Software Provider • Relocation Of Primary Systems To Secure “Bunker” Pre-Katrina • Data Warehouse With World Class Extraction Tools • Corporate Culture • Market Ownership • Inventory Availability, Then Inventory Turns • Benevolent Assimilation • Flexibility Versus Standard Practices Manage Risk, Eliminate Barriers, Customer Sensitive Flexibility