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The Elephant in the Room or Why people don't trust Geeks bearing Gifts

The Elephant in the Room or Why people don't trust Geeks bearing Gifts. Jon Crowcroft, http://www.cl.cam.ac.uk/~jac22 http://sns.socialnetconf.com/ April 13th in Paris. Who am I & What do I do. http://www.social-nets.eu/ Who has met me here(Paris), in Cambridge, or London before today?

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The Elephant in the Room or Why people don't trust Geeks bearing Gifts

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  1. The Elephant in the RoomorWhy people don't trust Geeks bearing Gifts Jon Crowcroft, http://www.cl.cam.ac.uk/~jac22 http://sns.socialnetconf.com/ April 13th in Paris

  2. Who am I & What do I do http://www.social-nets.eu/ Who has met me here(Paris), in Cambridge, or London before today? Who has tx/rx email with me? SMS?phone? Who is FB friend? Linkedin? Who’s co-authored paper? What is the correlation between those answers?What is the causal ordering in the changes to answers over time?Why? That’s what we’re doing in socialnets :-)

  3. Inter-disciplinary Duties We do CS(systems), Social Science and Complex Systems research We need real world data Social Scientists do heavy lifting - doesn’t scale but is rich CS can do measurement studies of existing systems Scales, but is superficial Or we can build new systems…. To try and scale and gather rich data But the big problem everyone has with new systems is….

  4. The Elephant in the room is…

  5. How come users…. • trust blatantly bad sites& software? & • don’t trust us (researchers)? • What did we do wrong (or right)? • Is it coz we is too clever?

  6. G®eeks Bearing G®ifts…

  7. This is not a new story • Same thing with P2P • Same thing with Manet/Mesh • Same thing with… • What did work?

  8. What didn’t work (not really) • DHT • MANET • DTN

  9. What did work • Gnutella • Mesh • Kiosk/Zebra/Same • But also • SMS, Twitter, Facebook… • See • http://www.140characters.com/2009/01/30/how-twitter-was-born/

  10. What is weird is who people trust • Its like people prefer unsafe sex! • I mean you can see why people trust • Physical Banks • With personal financial info • Physical Supermarkets • With shopping preferences • But who are facebook, twitter? • Why would you trust them with anything?

  11. Would you buy s/w from this guy?

  12. Would you buy any from these?

  13. Or these?

  14. Let’s not talk about Buzz… • Bittyrant • Network Coordinates in the Wild • Drafting behind Akamai • Being parasitic, and being “unethical” • Ethics:- what is the social norm ? :-)

  15. I propose unethical socialwork • Skunks • Integrate with dodgeware (tor, torrent) • Concentrate on use not algorithm • Incentives • Fear (uncertainty, doubt, debt, etc) • Greed • Fun (virtual fleas…)

  16. Parasitic research • How The Pursuit of Truth Led Me To Selling Viagra, V.Paxson, 18th USENIX Security • Botnet researcher as spammer • Bittyrant • Everything will be better with this version • MPI/LIP6 Broadband measurement • How bad is your ISP (& your friend’s) • Twitter tracking how on message MPs are • Geo-mine how close each MP Is to UK partyline

  17. Stealth Logging considered ok • All the above offer a function • For no price except trace/log of use • So the banks and supermarkets don’t • But google, fb, twitter, youtube,flicr do • So why can’t we?

  18. I propose we build Immoralife2.0 • It’s a dark world where everyone is out to get you (imagine fb/google were actually evil :) • Your most private details will be broadcast - to stop this, you must use all the tools (crypto but also controlling visibility of your life even to “friends”, and keeping track of who knows - even using multiple pseudanonymous identities? • You want to survive deletion attacks - use redundency over multiple servers (p2p?)? • You’ like your and others recommendations to be respected and not subject to sybil inflation - what is your “real” weight of identity? • You’d like to be able to “unfriend” people just by ageing them off your list - how do you stop people “hanging on” just by “tickling” your relationship with spam?

  19. Two other little ideas • mFleas - • simple game of catching “fleas” on your mobile device, and getting rid of them • iSpace - • A badge with wireless which anyone can write data to, to be displayed • For example, people wanting to meet at a conf could display name of person they want to meet as well as their own - or “follow me to the next bar”:) • Could put advertising on the space and charge money for it (adwords for your lapel) • Profs could display how much funding you have from google to attract the best PhD students :)

  20. Questions… • You tell me • The truth is out there…if you only look: • Log it • Analyze it • Tell it from the rooftops (only after:) • Duck and cover… … …

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