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Building Future with Microsoft

Building Future with Microsoft. Wolfgang Ebermann Vice President Microsoft Central & Eastern Europe. CEE Market. 90 Million installed PCs. 180 Million Internet User. 40 Million users. 85 % of population has a mobile phone. Smartphone shipment growing YoY 41 %.

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Building Future with Microsoft

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  1. Building Future with Microsoft Wolfgang Ebermann Vice President Microsoft Central & Eastern Europe

  2. CEE Market 90 Millioninstalled PCs 180Million Internet User 40 Million users 85% of population has a mobile phone Smartphone shipment growing YoY 41% 1.3Million Tablets (+125%)

  3. Ukrainian Market 95KNumber of developers in Ukraine 35% Internet penetration 4 Million users 117% Mobile SIM cards to total population 2.5MPC shipments per year 10.3Millioninstalled PCs

  4. Microsoft Is Innovating Around Important IT Trends Browser Based Apps Data explosion Social computing Ubiquitous connectivity Natural interaction Personal devices in the workplace Cloud computing Ecosystem of computers

  5. Embracing the Consumerization of ITWe Have Four Pillars to Our Strategy BEST ON WINDOWS-BASED DEVICES & BEST-IN-CLASS ON OTHER DEVICES INTEGRATES POPULAR SOCIAL TOOLS & APPS Best productivity experience Unified application development Security and management to support flexible workspaces Windows-based devicesthat people love PC BROWSER PHONE

  6. Windows 8

  7. Windows reimagined A new Metro style UI where touch is a first-class citizen along with full mouse-and-keyboard support Designed from the chipset up for multiple form-factors – tablets, laptops, desktops & all-in-ones New development models built on WinRT, including native support for HTML/CSS/JS, C#/XAML, C++/DirectX The Windows Store on every device with a full commerce platform and flexibility

  8. Single largest potential market for your apps 500M 247M 234M 152M 112M 40M 30M 13M iPad Windows Android phones Android tablets iPhone Android iOS Mac As of December 2011 8

  9. Why Build a Metro Style App?

  10. Why build a Metro style app? Content before chrome – Your app shines and immerses users in your experience Live tiles engage usersand draw them back into your immersive experience Search Share connects the content of your app to other apps, contacts and social networks, drawing in more users Search surfaces your app and content when it is most appropriate across the whole system Share

  11. WINDOWS 8 DEMO

  12. Use Visual Studio to build your Metro style app Build apps in the language of your choice using integrated tools in an advanced development environment Deliver engaging graphical apps and games with Powerful DirectX tools. Differentiate your app using interactive visual designers to design professional, fast and fluid experiences Collaborate and planeasily and agilely with detailed reporting and charts and get your app to market.

  13. The Windows Store Unprecedented Reach Optimized for Discoverability Transparent Approval Process Flexible Business Models Maximizing Developer Revenue

  14. The Windows Store Paid downloads, trials, and in-app purchases. You keep 70% of the first $25k, 80% of the rest Use your own commerce engine and keep 100% or use the Windows Store’s full commerce platform Advertisewith Microsoft Advertising or your preferred ad vendor. Use app or web advertising networks Robust analytics for free, including demographics, reviews, referrals, and usage & performance statistics

  15. WINDOWS 8 APPS DEMO

  16. Internet Explorer 10

  17. Internet Explorer reimagined Your website shines. Controls appear only when you need them, leaving your site front-and-center Standards-based markup runs perfectly in a modern, plug-in free, hardware-accelerated browser Seamlessly connect your website and app experiences through deep-linking and single sign-on Integrate with Windows 8 with high-resolution favicons for pinning and touch-optimized design

  18. In Summary An amazing 15% of all students in Round 2 of Windows 8 competition come from Ukraine! (3rd place worldwide, behind only India & China) • Unique Opportunity in Central & Eastern Europe: • 90M PC Users • 180M Internet Users • Smartphone growth > 40%; • Tablet growth >1M units in CEE • Windows 8: • Metro Style – a new User Experience : • Available across all Devices – PC, Tablets & new form factors • Unique Developer Tools – get started at www.buidwindows.com

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