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Let’s get Social….

Let’s get Social…. By the numbers…for people that love numbers!. Bryan Segal VP of Sales July 17, 2013. Everyday…. CONTENT is consumed. Tablets. rule our days. PCs. a cross multiple DEVICES. Smartphones. rule our mornings. b y the same PERSON. One Day.

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Let’s get Social….

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  1. Let’s get Social…. By the numbers…for people that love numbers! Bryan Segal VP of Sales July 17, 2013

  2. Everyday… CONTENT is consumed Tablets rule our days PCs across multiple DEVICES Smartphones rule our mornings by the same PERSON One Day

  3. From a PC perspecive…Social Networking overall grew 3% in the last year, with Pinterest growing significantly in the category Total Unique Visitors (000) Top 5 Social Networking Sites by Total Unique Visitors (000) +8% +27% +38% +96% +792% *LinkedIn audience benefitted from acquisition of SlideShare Source: comScore, Inc., Media Metrix, CA, Home & Work, Persons: 2+, Monthly Q4 Avg. 2012 vs. 2011

  4. Smartphone subscribers accessing a social networking site or blog ever in month increased 56% versus year ago +56% Frequency of Accessing Social Networking Site or Blog Source: comScore, Inc., MobiLens, CA, Persons: 13+, Dec 2012 vs. Dec 2011

  5. Today, the digital media landscape has changed immensely, influenced by social networking.

  6. The Rise of the Global Social Networking Audience +88% Total Internet +174% Social Networking Worldwide Total Unique Visitors (MM)

  7. 1 Nearly in 5 minutes online is spent on social networks today. 35 30 25 Social Networking Search/Navigation Retail Communications (Email/IM) Other Content Time Spent on Key Categories Online Worldwide Hours per Month (Billions)

  8. Across all regions, women are more social. Average Engagement with Social Networking by Gender Average Hours per Visitor

  9. 3 in 4 minutes on social networking sites are spent on Facebook 1 in 7 minutes spent onlineare spent on Facebook

  10. @ @ 1 @ Twitter reaches in10global online users.

  11. Women still spend more time on social than men, but the gender gap is narrowing for younger demographics. Social Networking Engagement AmongWorldwide Demographic GroupsAverage Hours per Visitor Source: comScore Media Metrix, Worldwide, October 2011

  12. Today’s generation of teenagers and young adults represent a new breed of Internet users, often called “digital natives”* for growing up alongside computers, the Internet and digital media. Source: Marc Prensky, “Digital Natives: Digital Immigrants”.

  13. 1 in 4U.S. display ad impressions appeared on Social Networking sites 5% (8.3%) of all ad impressions in the U.S. were “socially-enabled”

  14. Despite Social Networking’s leadership in the display ad market, it is not yet attracting its fair share of online ad dollars. Display Ad Impressions Page Views Time Spent Online Display Ad Estimated Spending Social Networking Share of Key Metrics

  15. Social Networking Penetration in Selected Mobile Markets % of Total Mobile Audience *MobiLens data for all markets is sourced from the 3 month average period ending in October 2011, except for Japan, which is sourced entirely from October monthly data.

  16. 81% of smartphone social networkers read posts from people known personally Mobile Social Networking Activities Source: comScore, Inc., MobiLens, CA, Persons: 13+, Dec 2012

  17. The rise of the visual web

  18. THE RISE OF THE VISUAL WEBTumblr, Pinterest & Instagram among the hottest growth sites in 2012 CA Unique Visitor Trend (000) Y/Y Growth +80% +595% +34,670% • Source: comScore, Inc., Media Metrix, CA, Home & Work, Persons: 2+, Dec 2011 – Dec 2012

  19. Mobile devices represent critical access platform for many social sites Virtually All Time Spent on Instagram and Foursquare Comes from Mobile Devices • Source: comScore, Inc., Media Metrix Multi-Platform, US, Nov 2012 • Note: The data cited above are part of a beta release. As such, they are preliminary and subject to further testing and analysis. These data are not comScore data of record

  20. What we are witnessing is the dawn of a truly connected era, where social networking platforms integrate more seamlessly with our lives through mobile technology.

  21. TOP Need-to-Knows about Social Networking Across the World and Where It’s Headed 10 1 2 3 4 5 6 7 8 9 10 Social networking is the most popular online activity worldwide Social networking behavior both transcends and reflects regional differences around the world The importance of Facebook cannot be overstated Microblogging has emerged as a disruptive new force in social networking Local social networks are making inroads globally It’s not just young people using social networking anymore – it’s everyone ‘Digital natives’ suggest communications are going social Social networking leads in online display advertising in the U.S., but lags in share of dollars The next disrupters have yet to be decided Mobile devices are fueling the social addiction

  22. Thank you! Questions? www.comscore.com www.facebook.com/comscoreinc @comScore Bryan Segal, VP of Sales bsegal@comscore.com

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