Introduction to advocacy
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Introduction to advocacy. Objectives. Understand what is meant by the enabling environment Understand the important and purpose of dialogue and advocacy Be aware of the steps in the advocacy process Be aware of a range of advocacy techniques

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Presentation Transcript

Objectives
Objectives

  • Understand what is meant by the enabling environment

  • Understand the important and purpose of dialogue and advocacy

  • Be aware of the steps in the advocacy process

  • Be aware of a range of advocacy techniques

  • Be able to identify an issue and prepare a concept note


Governments regulation
Governments & regulation

  • Regulations are form of government intervention

  • Costs (usually to business) but also benefits (usually to society)

  • Competing pressures – from business, consumers, employees, environmentalists

  • Financial burdens

  • Administrative burdens



The enabling environment
The enabling environment

  • Legislative & regulatory framework

  • Government policy and macro-economy

  • Access to finance

  • Protection of intellectual property rights

  • Availability of skilled labour

  • Commercial justice and contract enforcement

  • Infrastructure (power, water, telecoms etc)

  • Transport

  • Land ownership

  • Corruption


Regulatory reform
Regulatory reform

  • Less new regulation

  • Improving existing regulation

  • Providing guidance for compliance

  • Promote culture of inspectors as ‘coaches’ and not as ‘cops’


Advocacy
Advocacy

Advocacy is the act of influencing, or attempting to influence, the way that someone else thinks about, and acts on, an issue.

Private sector advocacy describes attempts by the private sector to influence public policy in an effort to improve the business environment.


Private public dialogue
Private public dialogue

  • Pre-requisite for effective advocacy

  • Implies regular contact

  • Promotes mutual understanding

  • Builds confidence

  • Provides ready means of communication



Identify issues
Identify issues

  • Feedback from members

  • Surveys of members

  • Surveys of other businesses in the sector

  • Follow press & media

  • Build relationships with other BMOs & NGOs

  • Monitor activities of key MDAs

  • Forge relationships with keyMDAs

  • Research (in brief) scale of impact

  • Research (in brief) depth of impact


Understand the issues
Understand the issues

  • Research history & rationale for public policy and understand cause of issue

  • Gather evidence of impact

  • Consider possible solutions & research implications

  • Research decision making processes for the specific issue

  • Research current opinions and attitudes of policy makers


Develop responses proposals
Develop responses & proposals

  • Prepare proposal

  • Be clear, succinct & compelling

  • Stress the benefits – to all parties

  • If possible, demonstrate wide support (or at least little opposition)


Influence policy makers
Influence policy makers

  • Identify relevant audiences (primary & secondary)

    • Senior civil servants?

    • Staff in regulatory agencies?

    • Parliamentarians?

    • Ministers?

  • Be clear about objectives

  • Help policy makers to do their job

  • Focus on areas where best chance of making a difference


Follow up
Follow up

  • Press release – cheer on success

  • Monitor progress

  • If necessary, assist MDA, eg with further information

  • If necessary, go back to stage 4


Advocacy techniques
Advocacy techniques

  • Promote dialogue

  • Prepare evidence based policy proposals

  • Meet with public sector policy makers

  • Negotiation

  • Form coalitions

  • Mobilise grass roots support

  • Organise a press campaign

  • Evaluation


Managing your organisation
Managing your organisation

  • Strategy & business plan

  • Project plans – objectives, targets, milestones

  • Financial forecasts

  • Effective team building, delegation & appraisal

  • Monitoring progress & corrective action

  • Financial control & reporting





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