Reading is so delicious outreach and evaluation joanna axelrod lori easterwood
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Reading is So Delicious: Outreach and Evaluation Joanna Axelrod Lori Easterwood. CLA Annual Conference: Defying Gravity. Let me out of here!. Making the case for outreach Use your words ROI, Relationship Marketing, …Market Evolution Focus on retention and satisfaction Never too much ROI

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Reading is So Delicious: Outreach and Evaluation Joanna Axelrod Lori Easterwood

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Reading is so delicious outreach and evaluation joanna axelrod lori easterwood

Reading is So Delicious:Outreach and EvaluationJoanna AxelrodLori Easterwood

CLA Annual Conference: Defying Gravity


Let me out of here

Let me out of here!

  • Making the case for outreach

    • Use your words

      • ROI, Relationship Marketing, …Market Evolution

        • Focus on retention and satisfaction

    • Never too much ROI

      • How much of your yearly staff effort is already spent on Summer Reading?

    • …for the little children

Reading is so Delicious! – Outreach and Evaluation


I m out now what

I’m out, now what?

  • Where to go

    • Usual suspects: schools, fairs, religious institutions, community events

    • Going for the heart: underserved populations: Food Bank, Youth Detention Facility, Low Income Communities

  • Maximizing your outreach time

    • Choose venues for maximum number of people or maximum impact

    • Could a well trained volunteer do this?

Reading is so Delicious! – Outreach and Evaluation


So that happened

So that happened.

Evaluation

Presentation

Continuation

Show your outreach was worth it and keep the partnerships going.

Reading is so Delicious! – Outreach and Evaluation


Evaluation

Evaluation

California Library Association


Presentation

Presentation

Charlotte Mecklenburg Library


Continuation

Continuation


Contact us

Contact Us

  • Joanna Axelrod: [email protected]

  • Lori Easterwood: [email protected]

    The California Summer Reading Program is a project of the California Library Association, supported by the U.S. Institute of Museum and Library Services under the provisions of the Library Services and Technology Act, administered in California by the State Librarian.

Reading is so Delicious! – Outreach and Evaluation


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