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ebookers SKÅL TOURISM SEMINAR Helsinki 19 th October 2011 Lisa Farrar, Managing Director, Nordics

ebookers SKÅL TOURISM SEMINAR Helsinki 19 th October 2011 Lisa Farrar, Managing Director, Nordics. Agenda. ebookers.fi – how do we balance being a global organisation in a local market

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ebookers SKÅL TOURISM SEMINAR Helsinki 19 th October 2011 Lisa Farrar, Managing Director, Nordics

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  1. ebookersSKÅL TOURISM SEMINARHelsinki 19th October 2011Lisa Farrar, Managing Director, Nordics

  2. Agenda • ebookers.fi – how do we balance being a global organisation in a local market • What our customers are looking for, Book easier, travel happier – linking the Value Proposition to something tangible • Future of travel….

  3. Orbitz world wide • Orbitz world wide: • ebookers / MrJet - European brands • Orbitz - North America • HotelClub – APAC • Orbitz launched in US in 2001 by group of leading US airlines • 2005 acquired ebookers & MrJet in Europe • 2007 publicly traded company on the NYSE – OWW • 100,000 + hotels worldwide • 1,5m flight searches a day • 1m hotel searches a day

  4. ebookers.fi • Market leader since 2000 • Annual growth rates of 30% + • Strong brandawaress = more than 50% direct to site traffic

  5. Global organisation in a local market • How do we balance being a global organisation in a local market? • Leverage the opportunities of being global • Flexibility of demand & supply • Fast execution and expertise on a local level • Our customers & suppliersbenefit from our global approach

  6. What our customers are looking for • Survey show that customer priorities are: Price / Ease of booking / Speed • Tailor our Value Proposition to support customer expectations - Book easier, travel happier Sitefunctionality Social Media Mobile

  7. ebookersExplorer highlights #1 Staff Favourite: 65 countries #1 in Travel category: 21 countries Top 5 in Travel category: 75 countries 75 000 downloads Future….mobile Bookeasier on m.ebookers.com, Nokia bookingapp and ipad Hotel app Travel happier with ebookers explorer • It is no longer a mobile site or app debate

  8. Thanks. Lisa Farrar lisa.farrar@ebookers.com

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