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Booking a Vacation on the Internet. Bob Cartolano 12/06/01 ISE 582 IT for Industrial Engineers Dr. Elaine Chew. Agenda. Purpose and scope Subject websites Observations Conclusions. Purpose and Scope. Examine the design of three popular websites
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Booking a Vacation on the Internet Bob Cartolano 12/06/01 ISE 582 IT for Industrial Engineers Dr. Elaine Chew
Agenda • Purpose and scope • Subject websites • Observations • Conclusions Bob Cartolano, ISE 582
Purpose and Scope • Examine the design of three popular websites • Analyze the use of HTML and Model/View design/architecture • Identify similarities, differences, advantages • Look at page layout and ordering sequence for booking a cruise Bob Cartolano, ISE 582
1 1 4 2 2 5 • Subject Websites • Priceline.com • Travelocity.com • Expedia.com 3 3 4 5 1 5 2 3 4 Bob Cartolano, ISE 582
Observations • Travelocity and Expedia GUIs are cluttered/crowded • Priceline had a simple looking GUI • Code is extensive, complicated and often difficult to decipher • Variety of technologies used • HTML tables, forms, meta tags • Server side applications used to fetch information from databases • Active Server Page (ASP) designs • Search engine based technologies • JavaScript/Java • Objects defined to facilitate searches and GUI display Bob Cartolano, ISE 582
Conclusions • Different websites can use the same database information (but hosted on different servers). • JavaScript can be quicker at loading GUIs than HTML references to HTML pages. • Server side applications used by all sites. • HTML based forms fire server side applications to fetch and return information based on search criteria. • Use of parsers and objects when fetching information. • “More” information is not necessarily better. • As a user, I care more about website look and feel and speed, and less about technology. • Presentation and speed can differentiate one site from another, since each offered the same cruise pricing or packages. Bob Cartolano, ISE 582