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WORLD CONSUMER RIGHTS DAY-2009. Junk Food Generation: Stop Marketing Unhealthy Foods to Children Dr. Harun K.M. Yusuf, PhD, FBAS Professor of Biochemistry and Human Nutrition University of Dhaka Currently Nutrition Advisor to FAO of the UN

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WORLD CONSUMER RIGHTS DAY-2009

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WORLD CONSUMER RIGHTS DAY-2009

Junk Food Generation:

Stop Marketing Unhealthy Foods

to Children

Dr. Harun K.M. Yusuf, PhD, FBAS

Professor of Biochemistry and Human Nutrition

University of Dhaka

Currently

Nutrition Advisor to FAO of the UN

FAO-National Food Policy Capacity Strengthening Programme (NFPCSP)

Consumers Association of Bangladesh

Consumers International

Dhaka

15 March 2009


WORLD CONSUMER RIGHTS DAYConsumers International

  • First observed on 15 March 1983

  • Different themes in different years

    But….

  • 2009:Junk Food Generation:Stop marketing unhealthy foods to children

  • 2008:Junk Food Generation: Keep your children off from unhealthy foods

  • 2007: Stop immoral acts in advertisement of medicines


What are junk foods?

  • Ready to eat, take home fast foods, high in oils and fats (a good percentage of trans-fats), salt and sugar but poor in of vitamins, minerals and dietary fibre,

  • unhealthy when eaten regularly.

    – Michael Jacobson

    Director, Center for Science in Public

    Interest (1972)


Burger with chips and salad


Oven baked sandwiches


French fries


Tuscani Lasagna


Beef burger with high fat and cheese


Hot dog


cis-fatty acid

Vegetable oil

Hydrogenation

Vegetable fat

Vanaspati, butter oil

trans-fatty acid

(Implicated in coronary heart disease)


Cause behind obesity

ENERGY BALANCE

Energy intake = Energy expenditure – normal

Energy intake < Energy expenditure – undernutrition

Energy intake > Energy expenditure – overnutrition (overweight and obesity)


Consequences of obesity

  • Diabetes type 2

  • Ischaemic heart disease

  • Stroke

  • Hypertensive disease

  • Osteoarthritis

  • Cancers (colon, kidney, endometrial, and postmenopausal breast cancer)


Normal growth


Grade3

Grade 2

Grade 1

Normal

Undernourished


Fat Cell Numbers in Teen Years Linger

for a Lifetime


Definitions

Overweight in adults: excess weight relative to height measured by BMI (wt in kg/height in meter squared)

  • BMI 25-29.99 is overweight

  • BMI 30-39.99 is grade Iobesity

  • BMI >40 grade IIobesity

    overweight in children: measured as weight-for-height >20 percent above the international reference

    Obesity in children, when >40% standard


Globesity

There are approximately 350 million obese people (BMI ≥30.0) and over 1 billion overweight people (BMI ≥25) in the world.

Overall about 2.5 million deaths are attributed to overweight/obesity worldwide (the so-called globesity).


Bangladesh

  • In Bangladesh, obesity is on the increase, particularly in women.

    Rapidly transmitting into young children

  • Increasing trend of obesity in both rural and urban population

  • Every second household in the Dhaka city now has one or more diabetes patient.


Bangladesh

  • 40% of total deaths were due to NCDs in 2000.

  • 60% total deaths will be due to NCDs by 2010.

  • 9.1% urban poor and 4.1% rural women were overweight (HKI surveillance 2007)


WHO/FAO recommendation for prevention

  • Fresh fruit intake 200 gm/day

  • Vegetable intake 200 g/day

  • Limit salt intake to <6 g/day

  • Increase fish consumption, preferably sea fish BUT free from formalin

  • Keep BMI ---- 21 - 23


National Food Policy 2006

Overall goal

Achieving food security for all at all times

3 Objectives

Objective 1 : Adequate and stable supply of safe and nutritious food

Objective 2 : Increased purchasing power and access to food of the people

Objective 3 : Adequate nutrition for all individuals, especially women and children


Objective -3: Adequate nutrition for all individuals, especially for women and children

Strategy - 3.1: Long-term national plan for ensuring balanced food in building a healthy nation

Strategy - 3.2: Supply of sufficient nutritious food for vulnerable groups

Strategy - 3.3 Balanced diet containing adequate micronutrients (vitamins and minerals)

Strategy - 3.4: Safe drinking water and improved sanitation

Strategy - 3.5: Safe, quality food supply

Strategy - 3.6: Adequate health status


Our commitment

  • Before we close today, let’s all commit ourselves to save our children and also ourselves from the curse of the junk foods.

  • Let’s each of us take at least one step to convince the business enterprises not to sell junk foods to our children.

  • Let’s each of us take at least one step to keep our children away from junk foods.


A ban on advertising of junk foods during children's television programmes and programmes aimed at young people was announced by Britain in 2006. The ban also included marketing using celebrities, cartoon characters and health or nutrition claims.

"Junk food ad crackdown announced". BBC News. 2006-11-17.

http://news.bbc.co.uk/1/hi/health/6154600.stm.


Lifetime of

consumption

Carbohydrate, 7015 kg

Protein, 2400 kg

Fat, 2600 kg

Minerals, 400 kg

Water, 42,000 kg

Oxygen, 10 million liters

Human body

Composition

- Carbohydrate, 1 kg

Protein, 10.5 kg

Fat, 9 kg

Minerals, 3.5 kg

Water, 48 kg

How wonderful! Let’s not distort the equilibrium


Thank you for your kind attention


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