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PROVEN RATINGS WINNER. Does The Format Have Legs?. Ratings say yes. What are you waiting for? This is not a failed Jammin’ Oldies or 80’S type format. BOB has legs. A huge selection of well tested hit songs ensures your listeners won’t burn-out. One station… all kinds of music.

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Presentation Transcript
does the format have legs
Does The Format Have Legs?

Ratings say yes. What are you waiting for? This is not a failed Jammin’ Oldies or 80’S type format. BOB has legs. A huge selection of well tested hit songs ensures your listeners won’t burn-out. One station… all kinds of music.

music makes bob different
MUSIC MAKES BOB DIFFERENT

1) Four decades of music plus a meaningful current rotation! BOB is not a one trick pony. BOB’S music is deep and continually evolves.

there s a lot to like about bob
THERE’S A LOT TO LIKE ABOUT BOB

2) Unlike that guy named Jack, BOB believes in live talent. Your sales staff and your listeners will thank you. BOB’S imaging is fresh and memorable. It’s unlike anything you’ve heard.

bob breaks traditional rules
BOB BREAKS TRADITIONAL RULES

3) BOB is a guy and also the name of the radio station. BOB format facts are next.

bob format facts
BOB Format Facts
  • Huge library, many styles, 40 years of music plus current songs!
  • BOB median listener age 37.
  • BOB breaks traditional programming rules.
  • BOB targets both men and women.
  • BOB takes listeners from many different music formats.
  • Musical train wrecks. You never know what you will hear next.
  • Writing is key. Needs local input.
  • Jockless launch perhaps – but BOB believes in local talent.
  • Musical segues.
  • Hit Driven.
  • Massive marketing launch.
  • Reasonable operation costs.
  • Folger Entertainment will tailor services to fit your needs.
  • We can start sucking listeners from other stations with short notice.
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