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Human Ingenuity Matters Over AI in Advertising

Human Ingenuity Matters Over AI in Advertising<br>

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Human Ingenuity Matters Over AI in Advertising

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  1. Human Ingenuity Matters Over AI in Advertising AI is the backbone of the most striking advertising innovations of our time. Still, it can’t compete with human creativity.

  2. AI is the backbone Artificial intelligence is the backbone of the most striking advertising innovations of the last decade. Modern marketers use intelligent AI in Advertising & digital platforms to design ad creative, buy media, and automate campaign deployment.

  3. AI - Role in ad automation Though that future is possible, today, it’s just hype. Even AI pioneers only entrust the AI systems with specific problems. In the advertising industry, AI is mostly used for quantitative analysis because it cannot grasp human emotion or creativity

  4. AI is a ‘hardworking assistant’ IBM defines AI as “the simulation of human intelligence” in machines programmed to mimic humans’ actions and thinking. Today, this description is apt: AI still mimics humans, surpassing them only in quantitative intelligence.

  5. According to scientists AI is powerful but not yet perfect. Physicist Kai Polsterer sums it up by saying that AI-based systems are “hardworking assistants.” He cautions that researchers can only trust AI systems to solve specific problems, and human oversight is a key part of the process. For more such updates, check Out recent Martech Cube Slides.

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