Curriculum Development of “ Competitive Intelligence ” in Taiwan 2012 ALA Annual Conference

1. Curriculum Development of “Competitive Intelligence” in Taiwan 2012 ALA Annual Conference Anaheim, California June 25th 2012 Dr. Chihfeng P. Lin, Associate Professor, Department of Information & Communications, Shih Hsin University e-Mail: chihfeng@cc.shuedu.tw

2. Definition, Competitive Intelligence • Intelligence Analyzed information • The implication that will allow one to make a decision • Helps a manager to respond with the right market tactic or long-term decision The competitor would make a good acquisition candidate Business Information Business Intelligence Competitive Intelligence

3. Resources of Business Information • Information of Technology for upgrading capability of the enterprise • Information of Market Upstream wholesome information Midstream information of the industry Downstream information of individual business

4. Business Intelligence BI is a process that composing from collecting and organizing business information that related to the business environment. The two stems of the BI are: • Collecting and organizing business information • Relating to the current and future business environment

5. Course Objectives of Business Intelligence 1/2 • Understanding Business Information, Information Services, Marketing the Information Services, Marketing the Business, The information and the intelligence and its related information collection, organization, utilization and management.

6. Course Objectives of Business Intelligence 2/2 • Understanding channels of collecting business information, types of business information, environment of business management, and relations of business information • Understanding affiliated institutions related to the industry, authorities, scholarly community, business, and research

7. From BI to CI • Evolvement of the Subject Development • Avoiding Being Merged by Business School • Needs of Continuing Professional Development of Students in Continuing Education Section of College of Life-Long Learning • Expanding Students Employment Opportunities • Self-Promotion • Expanding Concept of BI via Students Working Places and Institutions

8. Course Objectives and Contents of Competitive Intelligence 1/2 Course Objectives of Institutional CI • Collecting and analyzing competitors business behaviors, strategies, information, and R&D process. • Developing institutions’ own strategies to compete and balance the sustainable advantages. • CI is a integration over professional technologies, marketing, and management. CI • Major information flow of CI is a cycle of collection, analysis, and dissemination. Contents ofInstitutional CI • External Environment & Customer Relations • Internal Environment & Employee Relations • Threatening and Partnership • Law/Rules Related to the Industry and Authorities • The Related Industry, Authorities, Academic Communities, Business, Research Institutes

9. Course Objectives and contents of Competitive Intelligence 2/2 Course Objectives of Individual CI • Learning of access to information, thinking clearly, communicating effectively, understand man’s environment, understand man and society, personal competence • Learning of building personal foundation of healthy mind and body; pursuing academic achievement; life-long learning strategies, and career planning • Learning of establishing personal credit or brand, competences in problem-solving and team-work Course Contents of Individual CI • Career Planning • Planning for further degree studies • Planning for employment • Planning for independent enterprise

10. Conclusion • Competition is a Process • Endeavour for the Profession • Self Promotion In search of Excellence