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ITU Telecom World 2009, Geneva, 5-9 October 2009 Friday, October 2009

ITU Telecom World 2009, Geneva, 5-9 October 2009 Friday, October 2009 Future innovation: Scientific & technological foundation. M. Krivo с heev. Chief Scientist. State Radio Research & Development Institute (NIIR) Moscow, Honorary Chairman of ITU-R SG 6 – Broadcasting Service.

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ITU Telecom World 2009, Geneva, 5-9 October 2009 Friday, October 2009

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  1. ITU Telecom World 2009, Geneva, 5-9 October 2009 Friday, October 2009 Future innovation: Scientific & technological foundation M. Krivoсheev. Chief Scientist. State Radio Research & Development Institute (NIIR) Moscow, Honorary Chairman of ITU-R SG 6 – Broadcasting Service. New directions of international standartization in digital TV broadcasting, aimed at information society development

  2. First Draft Study Program on digital compression of TV signals. Fig. 1

  3. Extraction from the Journal of the “Royal Television Society” Fig. 2

  4. Draft of first Recommendation on digital terrestrial TV broadcasting. It should fit in the channels 6, 7 and 8 MHz. Fig. 3

  5. Second Plenary Meeting of RRC-2004. Geneva, ITU, 12 May 2004. Fig. 4

  6. Draft Recommendation BT.1306 on digital terrestrial TV broadcasting Fig.5

  7. Draft First Recommendation on HDTV parameters for studios and international programs exchange. USA, Atlanta, 26 March 1990. Fig. 6

  8. After approval new version of Recommendation BT.709 on 1st of June, 1999. Left to right: J. Raiser (FCC, USA), T. Utendall (ABC, USA), P. Griffis (Microsoft, USA), V. Stepanian (Radio TV, Iran), the Chairman of ITU-R SG 11 M. Krivocheev (Russia), D. Wood (EBU), the Chairman of WBU Technical committee J. Flaherty (USA). Fig. 7

  9. Emmy Award for ITU, ISO and IEC. Hollywood recognized work on crucial video standard. From left to right: Malcolm Johnson, Director of ITU’s Telecommunication Standardization Bureau, accompanied by three of the four Chairman of Joint Video Team (JVT): Ajay Luthra, from Motorola; Gary Sullivan, from Microsoft and Thomas Wiegand from the Fraunhofer Heinrich Hertz Institute in Berlin, along with Scott Jameson, Chair of the ISO/IEC Joint Technical Committee on Information technology (ISO/IEC JTC-1). The ceremony of ITU-R Award. In the center – Director of Radiocommunication Bureau V. Timofeev; on the right – General Secretary of ITU H. Touré, on the left – representative of DTG B. Slamin. Geneva, 16 October 2007. Fig. 8

  10. A hierarchy of spatial resolution in EHRI UHDTV Fig. 9

  11. Fig. 10

  12. Booklet and slogans of first interactive Telecom Fig. 11

  13. THE BASIC ITU-R RECOMMENDATIONS FOR INTERACTIVE TELEVISION BO.1724 Interactive satellite broadcasting systems (television, sound and data)   BT.1369 Basic principles for a worldwide common family of systems for the provision of interactive television services   BT.1434 Network independent protocols for interactive systems   BT.1435 Digital sound and television broadcasting interaction channel through the PSTN/ISDN   BT.1436 Transmission systems for interactive cable television services   BT.1507 Interaction channel using digital enhanced cordless telecommunications (DECT) system BT.1508 Interaction channel using global system for mobile communications (GSM) BT.1549 Data link protocol for interaction channel BT.1564 Interaction channel using local multipoint distribution systems BT.1667 Terrestrial return channel for interactive broadcasting services operating in the VHF/UHF broadcast band based on Recommendation ITU-R BT.1306 BT.1722Harmonization of the instruction set for the execution engine for interactive TV applications   BT.1832 Digital video broadcast-return channel terrestrial (DVB-RCT) deployment scenarios and planning considerations Fig. 12

  14. This Question is important for developers of 3D TV systems in many countries for knowledge of requirements for the international standardization of their systems. a) b) Fig. 13

  15. a) b) Fig. 14

  16. Digital videoinformational systems (VIS) In crowded places of cities (the squares, railway stations, stadiums, streets, the airports, underground and etc.) are used traditional, basically static ways of representation of the visual information in the form of posters, bills, a panel, and etc. Today it is already clear, that in near perspective basically they will be replaced with the displays working day and night, in any weather, in different climatic conditions. The slightest nuances in transmitted images will be visible. All this will provide interactive VIS. Fig. 15

  17. In creation of programs for VIS, in integration of broadcasting and VIS the telebroadcasting companies, content companies, computer services, and also the numerous telecommunication companies in connection with increase in their traffic are interested. Changes in advertising activity regarding use of "home" and "outdoor" TV screens are possible. Fig. 16

  18. Fig. 17

  19. Fig. 18

  20. Fig. 19

  21. Use of loud-speaking means in most cases extremely is not effective because of the limited zone of collective reception and an opportunity of transmission only one channel of a sound accompaniment. Significant advantages will be provided with autonomous service of viewers by means of standard terminals of mobile communication. Such approach offered by Russia, became lawful in a kind of their escalating distribution (the general number in the world already today makes at least 4 billion at the population of the Earth about 6,7 billion). Fig. 20

  22. The integrated model of functioning of interactive videoinformational systems Program functions Technical functions Optimum integration of TVbroadcasting and own VISprograms Formation and transmissionof VIS signals, display,interactivity Participants Participants Operators of digital telecommunicationchannels (fibre-opticlinks, cables, satellites), mobile communication,display systems, etc. The telebroadcasting andcontent companies,advertising, computerservices, etc. Control Control centres of distribution of VIS programs, the warning, safety, interactivity, loading, calculations, etc. Fig. 21

  23. The sphere of digital TV broadcasting extends, it overgrow in one of dominating a component of an information society, considering, that the eye delivers to the person more than 80 % of all received information. Communication and many mass media are more and more involved in it. The global approach offered by Russia, will help to solve new problems, including creation VIS. Fig. 22

  24. Processes which allowed to create the digital dividend Fig. 23

  25. The steps of creation the digital dividend Barring of widening of TV and HDTV standard radio channels by approval of the 6-7-8 Concept, which preserves the existing channels and frequency plans refusing requests for new frequency bands allocations. Release of analogue TV radio channels by implementation of the multiprogram TV 6-7-8 Concept, which has provided the transmission of several TV programs within one radio channel. Release of a part of digital TV radio channels due to the progress of video compression, new methods of formation of TV images transmission and emission of their signals, which will allow to increase considerably the number of TV programs transmitted within one radio channel and also due to the introduction of VIS. The Magazine Policy Tracker in March 2008 published that FCC’s 700 MHz auction in 698-806 MHz band could be called the largest spectrum auction in US history – bids totaled nearly US$19.5 billion. Fig. 24

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