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RATIO Entwicklungen GmbH Ludwig-Erhard-Strasse 18 Hamburg, 20459 Germany ratio.de

RATIO Entwicklungen GmbH Ludwig-Erhard-Strasse 18 Hamburg, 20459 Germany www.ratio.de. RATIO America 5332 Shirley Ave Racine. Wisconsin 53496 USA www.ratio.de. What is the AEC market. Architectural Engineering Construction Also covers technical Repro business.

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RATIO Entwicklungen GmbH Ludwig-Erhard-Strasse 18 Hamburg, 20459 Germany ratio.de

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  1. RATIO Entwicklungen GmbHLudwig-Erhard-Strasse 18Hamburg, 20459Germanywww.ratio.de RATIO America5332 Shirley AveRacine. Wisconsin 53496 USAwww.ratio.de MARKET INFORMATION

  2. What is the AEC market • Architectural • Engineering • Construction • Also covers technical Repro business MARKET INFORMATION

  3. How is the market situation in AEC • 40% of AEC market is still analogue Ready to be replaced by Color MFPs > 10.000 units p.a. In USA and Europe MARKET INFORMATION

  4. Color 10% LED Analogue 45% LED Digital 45% How is the market situation in AEC • 90% of AEC output volume is LED Ready to be replaced by Color MFPs MARKET INFORMATION

  5. How is the printing behaviour in AEC market • Print one drawing on Inkjet • Copy many on analogue copier • Print drawing for presentation on Inkjet • Print drawings for production on LED • Print single drawing on Inkjet • Print complex collated sets on LED MARKET INFORMATION

  6. What is the reason for this behaviour • LED copiers are multifunctional • LED copiers are easy to use • LED engines offer full AEC functionality such as set collation, folding, stamping… • LED’s come with comprehensive software solutions • LED is cheaper than Inkjet (market opinion) MARKET INFORMATION

  7. What are the market trends • The market goes MFP • The market moves to decentralized printing • The market demands cost transparency • The market asks for complete solutions MARKET INFORMATION

  8. How can we increase color in AEC market • Offer MFP color product • Offer full engineering solutions • Offer comprehensive cost accounting (showing how cheap color is) • Offer centralized print management for decentralized printers • Offer complete solution out of one hand MARKET INFORMATION

  9. RATIO’s offer to dealers of WF equipment • Speed up conversion from b&w to color • Move print volume from LED to Inkjet • Offer color MFP for the AEC market • Offer comprehensive solutions for the AEC market • Compete against LED engines MARKET INFORMATION

  10. Next step • We invite you to qualify as a RATIO partner • We offer free training on how to enter new business areas • We offer free sales support for qualified RATIO partners • We offer free tech support for qualified RATIO partners MARKET INFORMATION

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