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Can New Customers Find YOU? Findability and Your Website Jean Bedord

Can New Customers Find YOU? Findability and Your Website Jean Bedord. www.Bedord.com February 17, 2009 Mid-Peninsula Professional Alliance. Why Search Matters. Yellow pages declining Newspapers declining Geography may not matter Younger demographics Tech savvy demographics

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Can New Customers Find YOU? Findability and Your Website Jean Bedord

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  1. Can New Customers Find YOU?Findability and Your WebsiteJean Bedord www.Bedord.com February 17, 2009 Mid-Peninsula Professional Alliance

  2. Why Search Matters • Yellow pages declining • Newspapers declining • Geography may not matter • Younger demographics • Tech savvy demographics • Search now a habit • Grew 38% year-over-year December, 2008 • 18.7 billion searches • 199 million searchers • 93.7 searches per searcher

  3. Search is Querying Indexes • Google • Yahoo • ASK • LIVE (Microsoft Windows Live) • Other niche search engines… • Indexing is FREE, but, but, but………

  4. Website vs. Webpages

  5. OnPage Factors • Metadata • Title Tag • Description • URL • Keywords in copy on webpages • Match search queries • Customer language • Synonyms, synonyms, synonyms

  6. Off Page Factors / Links • Types • Outbound –FROM your site • Inbound – INTO your site • Internal website navigation • Sources • Directories • Reviews • Press Releases • Articles • Blog community comments • Pay per Click (PPC) Advertising

  7. Keys to Success • Define your niche / value proposittion • Keyword Research • Simple messaging • Client Needs, NOT you • Words /terminology • What problem do you solve? • Establish credibility • Phone number • Zipcode, geographic location, physcial address • Email visible, though not linked • Develop inbound links

  8. Action Plan • All webPAGES indexed in the search engines? • Appearance on the search results page • Examine links • Internal • Outbound • Cultivate inbound links • Consider adding blog technology for tips and/or events

  9. Resources • Book: I’ve Got a Domain Name – Now What?? A Practical Guide to Building a Website and Your Web Presence by Jean Bedord at www.IveGotADomainName.com and Amazon • www.JustAskJean.com for recommendations • www.CorporateNoMore.com – coming • www.FindabilityMatters.com -- repositioning for EContentStrategies.com • Phone: 408-257-9221

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