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Tom peters x25 excellence always espn 15august2007 part 1 in search of excellence 1982 2007
Tom Peters’ X25*EXCELLENCE. ALWAYS.ESPN/15August2007PART 1*In Search of Excellence 1982-2007


NOTE:To appreciate this presentation [and ensure that it is not a mess], you need Microsoft fonts:“Showcard Gothic,”“Ravie,”“Chiller”and“Verdana”


“Excellence can be obtained if you:

... care more than others think

is wise; ... risk more than others think

is safe; ... dream more than others think

is practical; ... expect more than others think

is possible.”

Source: Anon. (Posted @ tompeters.com by

K.Sriram, November 27, 2006 1:17 AM)


Strive for excellence ignore success bill young pr driver courtesy andrew sullivan
“Strive for Excellence. Ignore success.”—Bill Young, PR driver (courtesy Andrew Sullivan)


Tom peters x25 excellence always espn 15august2007 part 1 in search of excellence 1982 20071
Tom Peters’ X25*EXCELLENCE. ALWAYS.ESPN/15August2007PART 1*In Search of Excellence 1982-2007



Indy/No56/barbershop SPMD66/RVN/DMcN, JP, _Bu, McNDennis/Bobby & RalphFree TicketsBillJerry/Steve JCT/#1WDCPs Rule!$10B/TPTP/64Mrs Gibson26/TeamDale CX/CardinalARFWDCPThe Great One


Indy/No100856/barbershop 66/RVN/McNally/Palmer/Bunker/McNallyDennis/Bobby & Ralph (FDR & WSC)BillJerry/Steve JCT/#1WDCPs Rule!$10B/TPTP/64Mrs Gibson26/TeamDale CX/CardinalARFWDCPThe Great One


Indy/No56/barbershop SPMD66/RVN/DMcN, JP, _Bu, McNDennis/Bobby & RalphFree TicketsBillJerry/Steve JCT/#1WDCPs Rule!$10B/TPTP/64Mrs Gibson26/TeamDale CX/CardinalARFWDCPThe Great One



Bill walsh 1931 2007 102 63 1
Bill Walsh1931 – 2007 102-63-1


Bill walsh 1931 2007 3 superbowl wins 3 0
Bill Walsh1931 – 2007 3 Superbowl Wins (3-0)


Bill walsh 1931 2007 he re invented offensive football
Bill Walsh1931 – 2007 He Re-invented Offensive Football


TP#1*:Netscape!*Where would you rather have worked for those 5 years, Netscape or IBM-HP-Microsoft-Oracle? (Where, 25 years from now, would you rather to be able to tell someone—e.g., grandchild—that you worked?)


Built to last vs built to change rock the world
Built to LastvsBuilt to Change/Rock the World


Great companies set the agenda disturb the sleep of
Great Companies … SETTHEAGENDA.** “disturb the sleep of … ”


Built to Last v. Built to Flip“The problem with Built to Last is that it’s a romantic notion. Large companies are incapable of ongoing innovation, of ongoing flexibility.”“Increasingly, successful businesses will be ephemeral. They will be built to yield something of value – and once that value has been exhausted, they will vanish.”Fast Company


Bill walsh 1931 2007 a fine human being
Bill Walsh1931 – 2007 A Fine Human Being


W donald schaefer 1921 forever he cared
W. Donald Schaefer1921-ForeverHe Cared


Joe j jones 1942 2006 he woulda done some really cool stuff but his boss wouldn t let him
Joe J. Jones 1942 – 2006 HE WOULDA DONE SOME REALLY COOL STUFF BUT … HIS BOSS WOULDN’T LET HIM!


Thomas J. Peters1942-No rush !“In Tom’s world, it’s always better to try a swan dive and deliver a colossal belly flop than to step timidly off the board while holding your nose.” —Fast Company


Indy/No56/barbershop SPMD66/RVN/DMcN, JP, _Bu, McNDennis/Bobby & RalphFree TicketsBillJerry/Steve JCT/#1WDCPs Rule!$10B/TPTP/64Mrs Gibson26/TeamDale CX/CardinalARFWDCPThe Great One


“You do not merely want to be the best of the best.You want to be considered the only ones who do what you do.” —Jerry Garcia




In sane ly great
In-sane-ly-great”


Radically Thrilling Language!

“Radically Thrilling.”

—BMW Z4 (ad)


The greatest dangerfor most of usis not that our aim istoo highand we miss it,but that it istoo lowand we reach it.Michelangelo


Kevin Roberts’ Credo1. Ready. Fire! Aim.2. If it ain’t broke ... Break it!3. Hire crazies.4. Ask dumb questions.5. Pursue failure.6. Lead, follow ... or get out of the way!7. Spread confusion.8. Ditch your office.9. Read odd stuff.10.Avoid moderation!


Normal o for 800
“Normal” = “o for 800”


Indy/No56/barbershop SPMD66/RVN/DMcN, JP, _Bu, McNDennis/Bobby & RalphFree TicketsBillJerry/Steve JX25CT/#1WDCPs Rule!$10B/TPTP/64Mrs Gibson26/TeamDale CX/CardinalARFWDCPThe Great One


S y non y ms purity transcendence virtue elegance majesty anton y ms mediocrity
SynonymsPurityTranscendenceVirtueEleganceMajestyAntonymsMediocrity


Excellence1982: The Bedrock “Eight Basics”

1. A Bias for Action

2. Close to the Customer

3. Autonomy and Entrepreneurship

4. Productivity Through People

5. Hands On, Value-Driven

6. Stick to the Knitting

7. Simple Form, Lean Staff

8. Simultaneous Loose-Tight

Properties”


Indy/No56/barbershop SPMD66/RVN/DMcN, JP, _Bu, McNDennis/Bobby & RalphFree TicketsBillJerry/Steve JCT/#1WDCPs Rule!$10B/TPTP/64Mrs Gibson26/TeamDale CX/CardinalARFWDCPThe Great One



Basement systems inc larry janesky dry basement science 115 000 1993 0 2003 12m 2006 50 000 000
*Basement Systems Inc.*Larry Janesky*Dry Basement Science(115,000!)*1993: $0; 2003: $12M; 2006: $50,000,000+


Indy/No56/barbershop SPMD66/RVN/DMcN, JP, _Bu, McNDennis/Bobby & RalphFree TicketsBillJerry/Steve JCT/#1WDCPs Rule!$10B/TPMrs Gibson26/TeamDale CX/CardinalARFWDCPThe Great One


Tra pp er 20 per beaver pelt source wsj
Trapper: <$20 per beaver pelt.Source: WSJ


wdcp/“Wildlife Damage-control Professional”:$150 to “remove” “problem beaver”; $750-$1,000 for flood-control piping … so that beavers can stay.Source: WSJ


7x to 50x
7Xto50X


E g utc otis carrier boxes to integrated building systems
E.g. …UTC/Otis + Carrier: boxes to “integrated building systems”


Indy/No56/barbershop SPMD66/RVN/DMcN, JP, _Bu, McNDennis/Bobby & RalphFree TicketsBillJerry/Steve JCT/#1WDCPs Rule!$10B/TPTP/64Mrs Gibson26/TeamDale CX/CardinalARFWDCPThe Great One


“This [adolescent] incident [of getting from point A to point B] is notable not only because it underlines Grant’s fearless horsemanship and his determination, but also it is the first known example of a very important peculiarity of his character:Grant had an extreme, almost phobic dislike of turning back and retracing his steps.If he set out for somewhere, he would get there somehow, whatever the difficulties that lay in his way. This idiosyncrasy would turn out to be one the factors that made him such a formidable general. Grant would always, always press on—turning back was not an option for him.”

—Michael Korda, Ulysses Grant


Relentless point B] is notable not only because it underlines Grant’s fearless horsemanship and his determination, but also it is the first known example of a very important peculiarity of his character: “One of my superstitions had always been when I started to go anywhere or to do anything,notto turnback,or stop, until the thing intended was accomplished.”—Grant


“incredible power of endurance” point B] is notable not only because it underlines Grant’s fearless horsemanship and his determination, but also it is the first known example of a very important peculiarity of his character—political colleague, on Nicolas Sarkozy, repeatedly written off by the public and the celestial powers of French politics (FT, 0515.07)


Success seems to be largely a matter of hanging on after others have let go william feather author
point B] is notable not only because it underlines Grant’s fearless horsemanship and his determination, but also it is the first known example of a very important peculiarity of his characterSuccess seems to be largely a matter of hangingon after others have let go.”—William Feather, author


Re lent less
Re- point B] is notable not only because it underlines Grant’s fearless horsemanship and his determination, but also it is the first known example of a very important peculiarity of his characterlent-less


25 2 500 63 48 5 000 000 2 500 000 15
25 point B] is notable not only because it underlines Grant’s fearless horsemanship and his determination, but also it is the first known example of a very important peculiarity of his character2,50063485,000,0002,500,00015


Indy/No point B] is notable not only because it underlines Grant’s fearless horsemanship and his determination, but also it is the first known example of a very important peculiarity of his character56/barbershop SPMD66/RVN/DMcN, JP, _Bu, McNDennis/Bobby & RalphFree TicketsBillJerry/Steve JCT/#1WDCPs Rule!$10B/TPTP/64Mrs Gibson26/TeamDale CX/CardinalARFWDCPThe Great One


“You can make more friends in two months point B] is notable not only because it underlines Grant’s fearless horsemanship and his determination, but also it is the first known example of a very important peculiarity of his characterby becoming interested in other people than you can in two years by trying to get other people interested in you.”—Dale Carnegie


Indy/No point B] is notable not only because it underlines Grant’s fearless horsemanship and his determination, but also it is the first known example of a very important peculiarity of his character56/barbershop SPMD66/RVN/DMcN, JP, _Bu, McNDennis/Bobby & RalphFree TicketsBillJerry/Steve JCT/#1WDCPs Rule!$10B/TPMrs Gibson26/TeamDale Cix/CardinalTP/64The Great One


“Forget point B] is notable not only because it underlines Grant’s fearless horsemanship and his determination, but also it is the first known example of a very important peculiarity of his characterChina, India and the Internet: Economic Growth Is Driven by Women.”—Headline, Economist, April 15, 2006, Leader, page 14


Women s trifecta buy wealth lead eclipse of males old retire young poorly educated
Women’s point B] is notable not only because it underlines Grant’s fearless horsemanship and his determination, but also it is the first known example of a very important peculiarity of his character Trifecta+*Buy *Wealth*Lead+ECLIPSE OF MALES(Old/Retire; Young/Poorly educated)


Girls are the new boys source the daily mail 0425 2007 why today s women want a girl
“Girls are the new boys.” point B] is notable not only because it underlines Grant’s fearless horsemanship and his determination, but also it is the first known example of a very important peculiarity of his characterSource: The Daily Mail, 0425.2007, “Why today’s women want a girl”


Not Just America … point B] is notable not only because it underlines Grant’s fearless horsemanship and his determination, but also it is the first known example of a very important peculiarity of his character“Boys Falling Seven Years Behind Girls at GCSE Level”—headline, Weekly Telegraph, UK, 10.25.06


Women are the majority market fara warner the power of the purse
“Women are point B] is notable not only because it underlines Grant’s fearless horsemanship and his determination, but also it is the first known example of a very important peculiarity of his characterthemajority market”—Fara Warner/The Power of the Purse


Women point B] is notable not only because it underlines Grant’s fearless horsemanship and his determination, but also it is the first known example of a very important peculiarity of his characterHousehold spending:80%Investment decisions:53%Home improvement purchase decisions:80%New cars:60%+Computers:60%Managers and professionals, overall: 51%New businesses started: 70%*(*Women-owned businesses as a share of all new businesses: Employee growth, 3X; Sales growth, 4X.)Source: Marti Barletta, PrimeTime Women (2007)


???? point B] is notable not only because it underlines Grant’s fearless horsemanship and his determination, but also it is the first known example of a very important peculiarity of his character80%


Riding lawnmowers
Riding Lawnmowers point B] is notable not only because it underlines Grant’s fearless horsemanship and his determination, but also it is the first known example of a very important peculiarity of his character


1970-1998 point B] is notable not only because it underlines Grant’s fearless horsemanship and his determination, but also it is the first known example of a very important peculiarity of his characterMen’s median income: +0.6%Women’s median income: + 63%Source: Martha Barletta, Marketing to Women


91 point B] is notable not only because it underlines Grant’s fearless horsemanship and his determination, but also it is the first known example of a very important peculiarity of his character% women: “ADVERTISERS DON’T UNDERSTAND US.” (58% “ANNOYED.”)Source: Greenfield Online for Arnold’s Women’s Insight Team (Martha Barletta, Marketing to Women)


Women don t buy brands they join them eveolution
“Women don’t buy point B] is notable not only because it underlines Grant’s fearless horsemanship and his determination, but also it is the first known example of a very important peculiarity of his character brands. They join them.”EVEolution


Selling to men: point B] is notable not only because it underlines Grant’s fearless horsemanship and his determination, but also it is the first known example of a very important peculiarity of his characterThe TRANSACTION ModelSelling to Women:The RELATIONAL ModelSource: Selling to Men, Selling to Women, Jeffery Tobias Halter


10 UNASSAILABLE REASONS WOMEN RULE point B] is notable not only because it underlines Grant’s fearless horsemanship and his determination, but also it is the first known example of a very important peculiarity of his character

Women make [all] the financial decisions.Women control [all] the wealth.

Women [substantially] outlive men.

Women start most of the new businesses.

Women’s work force participation rates have

soared worldwide.

Women are closing in on “same pay for same

job.”

Women are penetrating senior ranks rapidly

[even if the pace is slow for the corner

office per se].

Women’s leadership strengths are exceptionally well

aligned with new organizational effectiveness &

value-added imperatives.

Women are better salespersons than men.

Women buy [almost] everything—commercial

as well as consumer goods.

Sowhatexactlyis … thepointofmen?


“One thing is certain: Women’s rise to power, which is linked to the increase in wealth per capita, is happening in all domains and at all levels of society. Women are no longer content to provide efficient labor or to be consumers with rising budgets and more autonomy to spend. … This is just the beginning. The phenomenon will only grow as girls prove to be more successful than boys in the school system. For a number of observers, we have already entered the age of ‘womenomics,’ the economy as thought out and practiced by a woman.”—Aude Zieseniss de Thuin, Financial Times, 10.03.2006


Indy/No linked to the increase in wealth per capita, is happening in all domains and at all levels of society. Women are no longer content to provide efficient labor or to be consumers with rising budgets and more autonomy to spend. … This is just the beginning. The phenomenon will only grow as girls prove to be more successful than boys in the school system. 56/barbershop SPMD66/RVN/DMcN, JP, _Bu, McNDennis/Bobby & RalphFree TicketsBillJerry/Steve JCT/#1WDCPs Rule!$10B/TPMrs Gibson26/TeamDale CX/CardinalTP/64The Great One


Boomers geezers money all now
BOOMERS. linked to the increase in wealth per capita, is happening in all domains and at all levels of society. Women are no longer content to provide efficient labor or to be consumers with rising budgets and more autonomy to spend. … This is just the beginning. The phenomenon will only grow as girls prove to be more successful than boys in the school system. GEEZERS.MONEY.ALL.NOW.


!!!!!!!!!!!!!!!!! linked to the increase in wealth per capita, is happening in all domains and at all levels of society. Women are no longer content to provide efficient labor or to be consumers with rising budgets and more autonomy to spend. … This is just the beginning. The phenomenon will only grow as girls prove to be more successful than boys in the school system.

“People turning 50 today have more thanhalf of their adult life ahead of them.”—Bill Novelli, 50+: Igniting a Revolution to Reinvent America


We are the linked to the increase in wealth per capita, is happening in all domains and at all levels of society. Women are no longer content to provide efficient labor or to be consumers with rising budgets and more autonomy to spend. … This is just the beginning. The phenomenon will only grow as girls prove to be more successful than boys in the school system. Aussies & Kiwis &Americans & Canadians. We are the Western Europeans & Japanese. We are the fastest growing, the biggest, the wealthiest, the boldest, the most (yes) ambitious, the most experimental & exploratory, the most different, the most indulgent, the most difficult &demanding, the most service & experience obsessed, the most vigorous, (the least vigorous) the most health conscious, the most female, the most profoundly important commercial market in the history of the world—and we will be the Center of your universe for the next twenty-fiveyears. We have arrived!


Boomers geezers women s trifecta buy all wealth all time left lots eclipse of males retire die
Boomers’-Geezers’-Women’s Trifecta+ linked to the increase in wealth per capita, is happening in all domains and at all levels of society. Women are no longer content to provide efficient labor or to be consumers with rising budgets and more autonomy to spend. … This is just the beginning. The phenomenon will only grow as girls prove to be more successful than boys in the school system. *Buy/all *Wealth/all *time left/lots*Eclipse of males/retire-die


80 000 000 n america w europe japan 800 000 000
80,000,000* linked to the increase in wealth per capita, is happening in all domains and at all levels of society. Women are no longer content to provide efficient labor or to be consumers with rising budgets and more autonomy to spend. … This is just the beginning. The phenomenon will only grow as girls prove to be more successful than boys in the school system. * N America, W Europe, Japan (800,000,000)


Subject marketers stupidity it s 18 44 stupid
Subject: Marketers & Stupidity linked to the increase in wealth per capita, is happening in all domains and at all levels of society. Women are no longer content to provide efficient labor or to be consumers with rising budgets and more autonomy to spend. … This is just the beginning. The phenomenon will only grow as girls prove to be more successful than boys in the school system. “It’s 18-44, stupid!”


Subject marketers stupidity or is it 18 44 is stupid stupid
Subject: Marketers & Stupidity linked to the increase in wealth per capita, is happening in all domains and at all levels of society. Women are no longer content to provide efficient labor or to be consumers with rising budgets and more autonomy to spend. … This is just the beginning. The phenomenon will only grow as girls prove to be more successful than boys in the school system. Or is it:“18-44 is stupid, stupid!”


2000 2010 stats 18 44 1 55 21 55 64 47
2000-2010 Stats linked to the increase in wealth per capita, is happening in all domains and at all levels of society. Women are no longer content to provide efficient labor or to be consumers with rising budgets and more autonomy to spend. … This is just the beginning. The phenomenon will only grow as girls prove to be more successful than boys in the school system. 18-44: -1%55+: +21%(55-64: +47%)


See me. linked to the increase in wealth per capita, is happening in all domains and at all levels of society. Women are no longer content to provide efficient labor or to be consumers with rising budgets and more autonomy to spend. … This is just the beginning. The phenomenon will only grow as girls prove to be more successful than boys in the school system.

Watch me.

respect me.

Suck up to me.

Serve me.

Love me.

Love my longevity.

Love my m-o-n-e-y.


Elizabeth Cady Stanton linked to the increase in wealth per capita, is happening in all domains and at all levels of society. Women are no longer content to provide efficient labor or to be consumers with rising budgets and more autonomy to spend. … This is just the beginning. The phenomenon will only grow as girls prove to be more successful than boys in the school system.

(more or less) (circa 0331.2007)


See “ linked to the increase in wealth per capita, is happening in all domains and at all levels of society. Women are no longer content to provide efficient labor or to be consumers with rising budgets and more autonomy to spend. … This is just the beginning. The phenomenon will only grow as girls prove to be more successful than boys in the school system. her.”

Watch her.

respect her.

Be obsequious to her.

Serve her.

Love her.

Love her long longevity.

Love her m-o-n-e-y.

(which is damn near a-l-l

the mon-$$$$$$.)


Average # of cars purchased per household, “lifetime”: linked to the increase in wealth per capita, is happening in all domains and at all levels of society. Women are no longer content to provide efficient labor or to be consumers with rising budgets and more autonomy to spend. … This is just the beginning. The phenomenon will only grow as girls prove to be more successful than boys in the school system. 13Average # of cars bought per household after the “head of household” reaches age 50: 7Source: Marti Barletta, PrimeTime Women


Median Household Net Worth linked to the increase in wealth per capita, is happening in all domains and at all levels of society. Women are no longer content to provide efficient labor or to be consumers with rising budgets and more autonomy to spend. … This is just the beginning. The phenomenon will only grow as girls prove to be more successful than boys in the school system. <35: $7K35-44: $44K45-54: $83K55-64: $112K65-69: $114K70-74: $120K>74: $100KSource: U.S. Census


44-65 linked to the increase in wealth per capita, is happening in all domains and at all levels of society. Women are no longer content to provide efficient labor or to be consumers with rising budgets and more autonomy to spend. … This is just the beginning. The phenomenon will only grow as girls prove to be more successful than boys in the school system. :“New Customer Majority” **45% larger than 18-43; 60% larger by 2010Source: Ageless Marketing, David Wolfe & Robert Snyder


“Fifty-four years of age has been the highest cutoff point for any marketing initiative I’ve ever been involved in. Which is pretty weird when you consider age 50 is right about when people who have worked all their lives start to have some money to spend.”—Marti Barletta, PrimeTime Women


“While Fox’s overall ratings are down about 6% from last year, the network has moved from fourth place into first among viewers from ages 18 to 49, which all the networks other than CBSdefine as the only competition that counts.” *—NYT/11.01.2004**Translation …dumb./ignorant./stupid./all three.


Brand loyalty stable or unstable fickle serial monogamy a personal odyssey tom peters 0411 07
Brand Loyalty: Stable year, the network has moved from fourth place into first among viewers from ages 18 to 49, which all the networks other than CBSorUnstable/Fickle?Serial Monogamy: A Personal OdysseyTom Peters/0411.07


“The mature market cannot be dismissed as entrenched in its brand loyalties.”—Carol Morgan & Doran Levy, Marketing to the Mindset of Boomers and Their Elders


its brand loyalties.”Advertisers pay more to reach the kid because they think that once someone hits middle age he’s too set in his ways to be susceptible to advertising. … In fact, this notion of impressionable kids and hidebound geezers is little more than a fairy tale, a Madison Avenue gloss on Hollywood’s cult of youth.”—James Surowiecki (The New Yorker/04.01.2002)


Beer: its brand loyalties.” National Boh to Bud to Anchor Steam to ZilchCar: Chevrolet (1942-1962) to misc to SubaruBiz Clothes: Various warehouses to Brooks to Nordstrom to MilanBiz: Big (U.S. Navy, McKinsey) to Small (de facto self-employed)Sports clothes: Misc-cheap to NorthfaceSpouse: “Sexy broad” (wife #1) to Best friend/Brainy (+sexy)School: Cornell to Stanford to RISD (Go Nads!)Pens: Cross to BicFood: Safeway to Whole FoodsMusic: Beatles to QueenHome Furnishings: With it to ComfortableHome: SF Bay Area to West Tinmouth VTFavorite sport: Lacrosse-Crew to Speed Walking-Trekking-RowingFavorite MLB, NFL: Orioles-BaltimoreColts to A’s-Raiders (Warriors!)Favorite magazine:Life to WiredFavorite media: Print-Radio to Web-RadioFavorite airline: TWA to American to LufthansaHome: East to WestVacations: USA to New Zealand Price: Cheap to Varied (Wal*Mart to Milan)Hotel: Ramada/Holiday Inns to Four Seasons/Leading HotelsRestaurants: McDonald’s to Hole in the wall Stores: Misc/Big to Little shopsLoyalty: Serial monogamy (just as loyal now as then; “love ’em, then leave ’em”)


Indy/No its brand loyalties.”56/barbershop SPMD66/RVN/DMcN, JP, _Bu, McNDennis/Bobby & RalphFree TicketsBillJerry/Steve JCT/#1WDCPs Rule!$10B/TPTP/64Mrs Gibson26/TeamDale CX/CardinalARFWDCPThe Great One


Indy/No its brand loyalties.”56/barbershop SPMD66/RVN/DMcN, JP, _Bu, McNDennis/Bobby & RalphFree TicketsBillJerry/Steve JCT/#1WDCPs Rule!bonus$10B/TPTP/64Mrs Gibson26/TeamDale CX/CardinalARFWDCPThe Great One


The black swan the impact of the highly improbable nassim nicholas taleb
The Black Swan: The Impact of its brand loyalties.” the Highly Improbable Nassim Nicholas Taleb


1982 its brand loyalties.”(-) =

200

Years (+)


1982/Default Latin America = its brand loyalties.”200 years[Total historical earnings]

The Black Swan: The Impact of the Highly Improbable, Nassim Nicholas Taleb


Tp this book will should change your life
TP: its brand loyalties.”This book will(should!)change your life.


Siegfried and Roy = its brand loyalties.”1,000X

[gambling variability]

The Black Swan: The Impact of the Highly Improbable, Nassim Nicholas Taleb


10/50/50* its brand loyalties.”

*10 days in 50 years = 50% returns

The Black Swan: The Impact of the

Highly Improbable, Nassim Nicholas Taleb


Indy/No its brand loyalties.”56/barbershop SPMD66/RVN/DMcN, JP, _Bu, McNDennis/Bobby & RalphFree TicketsBillJerry/Steve JCT/#1WDCPs Rule!bonus$10B/TPTP/64Mrs Gibson26/TeamDale CX/CardinalARFWDCPThe Great One


blog. its brand loyalties.”


Indy/No its brand loyalties.”56/barbershop SPMD66/RVN/DMcN, JP, _Bu, McNDennis/Bobby & RalphFree TicketsBillJerry/Steve JCT/#1WDCPs Rule!$10B/TPTP/64Mrs Gibson26/TeamDale CX/CardinalARFWDCPThe Great One


You miss 100 of the shots you never take wayne gretzky
“You miss its brand loyalties.”100% of the shots you never take.”—WayneGretzky


try it. Try it. Try it. Try it. its brand loyalties.”Try it. Try it. Try it. Try it. Screw it up. Try it. Try it. Try it. Try it. Try it. Try it. Try it. Screw it up. it. Try it. Try it. try it. Try it.Screw it up. Try it. Try it. Try it.


What makes god laugh
What makes God laugh? its brand loyalties.”


People making plans
People its brand loyalties.”makingplans!


its brand loyalties.”It is not the strongest of the species that survives, nor the most intelligent, but the one most responsive to change.”—Charles Darwin


Do things
do things. its brand loyalties.”


We have a strategic plan it s called doing things herb kelleher
“We have a ‘strategic plan.’ It’s called its brand loyalties.”doing things.”— Herb Kelleher


drill. its brand loyalties.”


its brand loyalties.”This is so simple it sounds stupid, but it is amazing how few oil people really understand that you only find oil if you drill wells.You may think you’re finding it when you’re drawing maps and

studying logs, but you have to drill.”

Source: The Hunters, by John Masters, Canadian O & G wildcatter


Try things
try things. its brand loyalties.”


“We made mistakes, of course. Most of them were omissions we didn’t think of when we initially wrote the software. We fixed them by doing it over and over, again and again. We do the same today. While our competitors are still sucking their thumbs trying to make the design perfect, we’re already on prototype version#5.By the time our rivals are

ready with wires and screws, we are on version

#10.It gets back to planning versus acting: We act from day one; others plan how toplan—for months.”—Bloomberg by Bloomberg


“You can’t be a serious innovator unless and until you are ready, willing and able to seriously play. ‘Serious play’ is not an oxymoron; it is the essence of innovation.” —Michael Schrage,Serious Play


S a v
S.A.V. are ready, willing and able to seriously play. ‘


“Learn not to be careful.” are ready, willing and able to seriously play. ‘—Photographer Diane Arbus to her students (Careful = The sidelines, fromHarriet Rubin in The Princessa)


Try lots of things
Try are ready, willing and able to seriously play. ‘Lots ofthings.


6 15a m
6:15A.M. are ready, willing and able to seriously play. ‘


But it s only 2am
“But it’s only 2am!” are ready, willing and able to seriously play. ‘


“Where are you going? … But it’s only 2am. … You see, you can live your life at 120 miles an hour, and that’s pretty impressive. But it’s not good enough. Unless you live at 150 miles an hour, the world will pass you by,” HRH Prince Alwaleed* *1 day: 573 people met separately, 200 phone calls, 100 text messages, etcSource: “Prince Alwaleed, Inside the private world of the Middle East’s most powerful investor” cover story, The Business, 0519.07


Screw things up
Screw. things. see, you can live your life at 120 miles an hour, and that’s pretty impressive. But it’s not good enough. Unless you live at 150 miles an hour, the world will pass you by,” Up.


Fail forward fast high tech ceo pennsylvania
“Fail . see, you can live your life at 120 miles an hour, and that’s pretty impressive. But it’s not good enough. Unless you live at 150 miles an hour, the world will pass you by,” Forward. Fast.”High Tech CEO, Pennsylvania


Sam s secret 1
Sam’s see, you can live your life at 120 miles an hour, and that’s pretty impressive. But it’s not good enough. Unless you live at 150 miles an hour, the world will pass you by,” Secret #1!


Reward excellent failures punish mediocre successes phil daniels sydney exec
see, you can live your life at 120 miles an hour, and that’s pretty impressive. But it’s not good enough. Unless you live at 150 miles an hour, the world will pass you by,” Rewardexcellent failures. Punishmediocre successes.”Phil Daniels, Sydney exec


“If people tell me see, you can live your life at 120 miles an hour, and that’s pretty impressive. But it’s not good enough. Unless you live at 150 miles an hour, the world will pass you by,” they skied all day and never fell down, I tell them to try a different mountain.”—Michael Bloomberg (BW/0625.07)


Read this richard farson ralph keyes whoever makes the most mistakes wins the paradox of innovation
Read This! see, you can live your life at 120 miles an hour, and that’s pretty impressive. But it’s not good enough. Unless you live at 150 miles an hour, the world will pass you by,” Richard Farson & Ralph Keyes:Whoever Makes the Most Mistakes Wins: The Paradox of Innovation


0 for 60 see, you can live your life at 120 miles an hour, and that’s pretty impressive. But it’s not good enough. Unless you live at 150 miles an hour, the world will pass you by,” China. Iran/79. USSR/bomb/49. Eastern Europe/90. S Korea/50. Cuba/62. Arab-Israeli/73. Afghanistan/79. USSR/1989. Kuwait/90. India/98. WMDs/02-03. Etc.Source: Legacy of Ashes* ** —Tim Weiner*Eisenhower, on the CIA**“The agency has a great reputation but a terrible record.”—Donald Gregg, nat’l security advisor, VP Bush


Indy/No see, you can live your life at 120 miles an hour, and that’s pretty impressive. But it’s not good enough. Unless you live at 150 miles an hour, the world will pass you by,” 56/barbershop SPMD66/RVN/DMcN, JP, _Bu, McNDennis/Bobby & RalphFree TicketsBillJerry/Steve JCT/#1WDCPs Rule!$10B/TPTP/64Mrs Gibson26/TeamDale CX/CardinalARFWDCPThe Great One


You miss 100 of the shots you never take wayne gretzky1
“You miss see, you can live your life at 120 miles an hour, and that’s pretty impressive. But it’s not good enough. Unless you live at 150 miles an hour, the world will pass you by,” 100% of the shots you never take.”—WayneGretzky


On NELSON: see, you can live your life at 120 miles an hour, and that’s pretty impressive. But it’s not good enough. Unless you live at 150 miles an hour, the world will pass you by,” “[other] admirals more frightened of losing than anxious to win”


Do one thing every day that scares you eleanor roosevelt
see, you can live your life at 120 miles an hour, and that’s pretty impressive. But it’s not good enough. Unless you live at 150 miles an hour, the world will pass you by,” Do one thing every day that scares you.”—Eleanor Roosevelt


"Life is not a journey to the grave with the intention of arriving safely in one pretty and well preserved piece, but to skid across the line broadside, thoroughly used up, worn out, leaking oil, shouting ‘GERONIMO!’ ”

—Bill McKenna, professional motorcycle racer

(Cycle magazine 02.1982)


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