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RAD-OP. RAD-OP Company Presentation. Ilan Haber, CEO. Tel: +972-544-902-906 Email: [email protected] URL: www.rad-op.com. About Us Current Wireless Solutions RAD-OP Products Value Proposition Sales Strategy Applications Target Markets Availability & Roadmap Conclusion.

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RAD-OP

RAD-OP Company Presentation

Ilan Haber, CEO

Tel: +972-544-902-906

Email: [email protected]

URL: www.rad-op.com


About Us

Current Wireless Solutions

RAD-OP Products

Value Proposition

Sales Strategy

Applications

Target Markets

Availability & Roadmap

Conclusion

Presentation Agenda


About RAD-OP

  • Founded in 2003 by Zohar & Yehuda Zisapel and Ilan Haber

  • Member of the RAD Group

  • 15 Employees - in the the fields of optics, electronics, mechanical engineering and FSO deployment

  • Beta sites completed in November 2004

  • Successful Product launch in January 2005


The RAD Group

  • 15 independent companies operating in the fields of networking and communications

  • Six Companies currently trading on the NASDAQ

  • Common management structure and technology resources

  • Shared Sales and Distribution Channels

  • 2003 RAD Group sales: $500 Million


RAD-OP Mission

Rapidly-deployable, high-speed optical-wireless solutions


Current Wireless Solutions

The Problems with Wireless Rooftop Equipment:

  • Long Sales Cycles

  • Rooftop permission

  • Monthly rent

  • Complex site surveys

  • In-building wiring

  • Security threats

  • Spectrum licenses


RAD-OP100 / RAD-OP1000

  • Point to Point, optical-wireless Ethernet connectivity solutions

  • Uniquely designed for indoor environments

  • Replaces or complements expensive fiber line and RF solutions

  • Short sales cycles and immediate system deployment


Unite with Light


Product Highlights

  • 100 Mbps/1 Gbps Ethernet connectivity

  • Range of 400 ft (120 meters)

  • Small and compact - only 1.5 lbs (700 grams)

  • Simple indoor installation (~30 minutes)

  • 1M Eye safety laser standard

  • Operates in extreme conditions (50 dB/Km fog)

  • Secure optical connection

  • The least expensive high-speed link in the market


Product Specification


RAD-OP Value Proposition

Secure indoor deployment

Immediate link Availability

Reliable connectivity in extreme conditions

Fast ROI and low Total Cost of Ownership


Narrow-Beam technology – 20 inch (40cm) beam divergence over distances of 400 feet (120 meters)

Indoor system deployment is always behind locked doors – no rooftop security concerns

No security breaches like RF solutions

RAD-OP Value Proposition

1. Secure Wireless Link


30 minute indoor installation

Simple do-it-yourself setup

Easily attaches to window frame or dry wall

No additional CPE hardware

No need for rooftop access or in-building-cabling

Immediate servicing to new or existing customers

RAD-OP Value Proposition

2. Immediate Link Availability


Operates in extreme weather conditions

Reliable link operability in 50 dB/Km fog

Not exposed to harsh external conditions

RAD-OP Value Proposition

3. High Reliability


Aggressive, competitive pricing model

License free spectrum

No monthly rooftop rent or fiber line rental

No site surveys or outsourced installation costs

Fewer bottlenecks increase workforce productivity

Eliminates city permits, digging or fiber lay

Short Sales Cycles

RAD-OP Value Proposition

4. Fast ROI and Low TCO


Initial sales meeting

Site Survey and/or consultation

Meeting with Landlords

Installation, in-building wiring, etc

Sales Strategy

RAD-OP is changing the FSO Sales Paradigm

Current FSO Sales Cycle

RAD-OP Sales Cycle

Phone Questioner

Initial sales meeting

Immediate link setup (live demonstration)

Try-and-buy offer

Average Sales Cycle Time: ~2-3 weeks

Average Sales Cycle Time: ~2-3 months


Rooftop FSO

Cellular Base Station

WLAN Access Point

RAD-OP FSO

Sales Strategy (cont)

VS.

Comparing Sales Cycles

Benefits:

  • Faster sales in higher volumes

  • Streamlined revenues

  • Remote maintenance & support

  • Faster ROI for users & channels

RAD-OP Links:

  • Simple ‘Concept’

  • Shorter Sales Cycles

  • Indoor self-installation

  • No additional (hidden) costs


Applications

  • LAN connectivity between buildings

  • Network acceleration & redundancy

  • Temporary / ad-hoc networking

  • Wireless ring topology

  • Remote storage and disaster recovery

  • Secure peer-to-peer networking

  • Last mile connectivity

  • Fiber ring extension


Applications (cont)

I. LAN Connectivity between Buildings

Ethernet/

IP

Server

Switch

RAD-OP

RAD-OP

Switch

V24

LAN

LAN

PBX

Megaplex

IP-MUX

IP-MUX

n x E1

PSTN

V.35

N x FXS

n x E1

Router

  • Benefits:

  • Fast ROI vs. leased lines & RF

  • Secure indoor Deployment

  • Immediate time to market

  • Target Markets:

  • Enterprises

  • Government

  • Military


RAD-OP

RAD-OP

1 Gbps

1 Gbps

1 Gbps

Cisco EtherChannel

1 Gbps

1 Gbps

1 Gbps

Switch

Server

Switch

Server

Applications (cont)

II. Network Acceleration & Redundancy

  • Cisco EtherChannel uses both links as one logical channel

  • RAD-OP solutions serve as backup to the fiber link or as an additional channel

  • Benefits:

  • Highly reliable data link

  • Improved network performance

  • Minimal Capital investment

  • Target Markets:

  • Enterprise

  • ISP’s

  • Military


Applications (cont)

III. Temporary/Ad-Hoc Networking

Switch

Switch

RAD-OP

RAD-OP

LAN

Megaplex

PBX

IP-MUX

IP-MUX

n x E1

n x E1

PSTN

N x FXS

  • Benefits:

  • 10 Minute on-the-fly deployment

  • Immediate servicing to new users

  • Express maintenance to existing clients

  • Streamline ROI & avoid SLA violations

  • Target Markets:

  • ISP’s

  • Cabling Companies

  • Enterprises


Target Markets

  • Enterprises/Financial Institutions

  • Service providers & Cabling Companies

  • Hospitals & Healthcare

  • Armed Forces

  • Government

  • Small & Medium Businesses (SMB’s)

  • Construction and Real Estate


Target Markets (cont)

  • Financial Institutions and Large Enterprises

    Profile

    • Multiple buildings scattered across streets and campus environments

    • High Bandwidth requirements

    • Security breaches and loss of information is prominent

      Potential Applications

    • LAN Connectivity between offices/buildings

    • Remote storage and disaster recovery

    • Network redundancy


Target Markets (cont)

  • Service Providers/Cabling Companies

    Profile

    • Slow time to market due to digging, fiber lay

    • Expensive Fiber-to-the-Building solutions

    • High maintenance and servicing costs

      Potential Applications

    • Immediate Last mile connectivity

    • Network redundancy

    • Temporary networks until fiber lay is complete

    • Fiber ring connection via building “hopping”

    • Immediate servicing to new or existing customers


Target Markets (cont)

  • Healthcare Institutions

    Profile

    • Multiple buildings within close proximity of one another

    • Old infrastructure

    • High Bandwidth applications

      Potential Applications

    • LAN connectivity between medical departments

    • High-speed file sharing (digital imaging, MRI)


Target Markets (cont)

  • Armed Forces/Military

    Profile

    • Secure, confidential connectivity requirements (No RF)

    • High Bandwidth applications

    • Network flexibility and reliability

      Potential Applications

    • Ad-Hoc networking (field communication, army base, etc)

    • LAN connectivity between structures

    • Secure peer-to-peer collaboration


Target Markets (cont)

  • Government

    Profile

    • Multiple buildings in dense urban areas

    • Under-serviced network connectivity

      Potential Applications

    • LAN connectivity between government buildings

    • Fiber backup

    • Storage & disaster recovery applications


Target Markets (cont)

  • Small/Medium Businesses (SMB’s)

    Profile

    • Under-provisioned networking capabilities

    • Minimal IT budget

    • Growing beyond the four walls of the office

      Potential Applications

    • LAN connectivity between offices

    • Fiber backup


Product Roadmap

Q4 05

Q3 05

Q1 05

  • RAD-OP100

  • RAD-OP1000

  • Extended range

  • Management

  • Indoor/outdoor deployment


Secure, reliable optical-wireless connectivity solutions

Express 30-minute indoor installation

Specifically geared for short-range distance requirements

Faster Customer ROI and improved TCO

The least-expensive Fast/Gigabit Ethernet connectivity solution in the Market

RAD-OP Summary


NO rooftop rent

NO in-building wiring

NO spectrum licenses

NO city permits

NO site surveys or third party installations

NO recurring rental fees (fiber/rooftop)

NO co-location issues

NO bandwidth bottlenecks

NO digging or fiber lay

RAD-OP – The Big Easy


Thank You!

For all Sales Inquiries, please contact:

Michael Isakov

Tel: +972-544-986-335

Email: [email protected]

URL: www.rad-op.com


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