Cafp education session competitive food safety
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CAFP Education Session -- Competitive food safety? PowerPoint PPT Presentation


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CAFP Education Session -- Competitive food safety?. Brae Surgeoner Ben Chapman Food Safety Network University of Guelph. The Food Safety Network (FSN) provides: 1-800 toll free food safety information (in Canada) Commentary Policy evaluation

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CAFP Education Session -- Competitive food safety?

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Cafp education session competitive food safety

CAFP Education Session -- Competitive food safety?

Brae Surgeoner

Ben Chapman

Food Safety Network

University of Guelph


Cafp education session competitive food safety

  • The Food Safety Network (FSN) provides:

    • 1-800 toll free food safety information (in Canada)

    • Commentary

    • Policy evaluation

    • Public information on current & emerging food safety issues

    • Research


That s the food safety network

That’s the Food Safety Network?


Food safety

food safety


Food safety communication essentials

Food safety communication essentials

  • Rapid, relevant, reliable and repeated information

  • Compel rather than educate

  • Get it right -- need to back up messages

  • Evaluation


Food safety gaps

Food safety gaps

  • Better understanding of impact and causes

  • Exchange of information between foodies

  • Research on actual behaviours

  • An open discussion of risk with stakeholders

  • An understanding of what impacts a food safety culture

  • Countering optimistic bias -- from farm to fork


Scenario 1

Scenario 1

www.fark.com


Pennsylvania chi chi s hepatitis a outbreak

Pennsylvania: Chi Chi’s Hepatitis A Outbreak

  • Nov. 2003, 660 people sick, 4 deaths

  • Cause: Hepatitis A virus

  • Source: Mexican grown green onions (used as a garnish, in salsa & cooked dishes)

  • Largest hepatitis outbreak in U.S. history


Costly legal woes

Costly Legal Woes

  • 360 bodily injury claims (to-date 320 settled)

  • 56 claims against company exceed $35,000

  • Speculate all $51 million in insurance coverage to be used

  • $950,000 settlement for immune globulin shots


Cafp education session competitive food safety

“Everybody's getting too anal about it --

I mean, come on now, we're dealing with living fruits and vegetables”


Cafp education session competitive food safety

Scenario 2


Scenario 3

Scenario 3


Scenario 4

Scenario 4


Final words

Final words

“Neglecting a responsibility to initiate conversations about risk…may well be the most serious failing of all in the domain of risk communication”

Doug Powell

Mad Cows and Mother’s Milk, 1997


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