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By : student name removed. How does Google create revenue?. Advertisers are increasingly turning to the Internet to market their products and services.

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By : student name removed

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  1. By: student name removed

  2. How does Google create revenue? • Advertisers are increasingly turning to the Internet to market their products and services. • Google AdWords, auction-based advertising program, enables advertisers to deliver relevant ads targeted to search queries or web content to potential customers across Google sites and through the Google Network. • Google technology automatically matches ads to the content of the page on which they appear, and advertisers pay Google either when a user clicks on one of its ads or based on the number of times their ads appear on the Google Network. Majority of revenue comes from advertising.

  3. How are the annual revenues earned today compared to when it started? • From day 1, Google’s main source of revenue has been through advertising. • The sagging economy is weighing on Google. • The rate of click-throughs on the sponsored ads that appear to the right of search results fell. • Economy is leading to declines in paid search In other words:  A not-so-happy holidays ahead for the online economy.

  4. Has the Google business model changed? • Google has changed from a simple search engine provider to being both a multi-national, multi-faceted company and a leader in research. • Core values such as service has not changed for the Google community.

  5. Google Yahoo Google Earth Dogpile HTC Google Technology Family Tree

  6. Who deserves the credit for starting Google? • Larry Page and Sergey Brin, working out of a Stanford University dorm room, developed a new approach to online search that quickly spread to information seekers around the globe. Google is now widely recognized as the world's largest search engine -- a free service whose utility and ease of use have made it one of the world's best-known brands almost entirely through word of mouth from satisfied users.

  7. What should we know about the history of Google? • Google History • Google has come a long way and have dipped their hands in just about every piece of technology out there and more.

  8. What is the impact that Google has made? Affected society? • Google has become a household name. • Changed the way information is accessed by people and how easily accessed information can be.

  9. Issues affecting the business’ growth currently? New technologies affecting growth? • The downturn in the economic landscape of the world has caused Google to be less accessible to certain economic classes. • More computing power has allowed Google to expand it’s search engines capabilities as well as emerging technologies such as Google Earth and Youtube.

  10. How is Google responding to challenges by newer technology? • Google has the best search technology in the world and leads the world in search engine. • Google has 64 percent of the Web search market in America

  11. Important sites and examples of Google • Deja.com • Pyra Labs-Blogger • Neotonic Software-for CRM • Applied Semantics-for search • Kaltix Corp-for context sensitve search • Genius Labs-for blogging • Ignite Logic-web templates for law firms • Picassa-digi photo management • Keyhole Group-digital mapping • Where 2 Technologies-digital mapping • ZipDash-maps and traffic for mobile devices • 2Web Technologies-spreadsheets • Urchin-metrics/analytics • Dodgeball-mobile social networking • Reqwireless Inc.-Java browser • Current Communications Group-broadband internet • Android-software for mobile phone o/s • Transformic Inc-search engine for deep/invisible web • Skia-graphics software engineering • DMarc Broadcasting-digital radio broadcasting • Measure Map-analytics for blogs • Upstartle-Writely, document editor for the web • @Last Software-SketchUp 3D modeling • Orion-Referral search engine • Neven Vision-automatic information extraction from jpgs • JotspotInd-wiki platform for websites • YouTube-online video company • Endoxen-geomapping software • Xunlei-filesharing app for the web • Adscape Media-in-game advertising • Gapminder'sTrendalyzer-presentation software • Doubleclick-ad platform for the web • Tonic Systems-document conversion technology • Marratech-video conferencing technology • Green Border Technologies-secure web browsing tech • Panoramio-photo site sharing for Google Earth • Feedbumer-RSS feed distribution analytics and management • GrandCentral-mobile voice management • Postini-communications security and compliance Everything Google

  12. Why did I choose Google? • I enjoy the advertising and marketing aspect of companies. Google is a great example of a company that has succeed and rose to the top of the search engine solely through advertisements. Google was something new that created shockwaves for the Internet and now everything is trying to fall in line with Google.

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