Building an e-Business Ecosystem

1. Building an e-Business Ecosystem TIBCO Software Korea

2. Suppliers &Distributors Customers Orders Inventory CustomerCare Enterprise Hubs& Marketplaces FunctionalDomains Within Companies EAI B2B Portals ProductDevelopment Billing The e-Business Economy Today • Workflow ofSub-processesWithin Domains • Loose Connectionof Sub-processes Tomorrow • End-to-End Integration of Processes • XML-enabled Business Services • Dynamic andfine-grained directory services • Completely Ubiquitouswireless access

3. EAI • Integration of internal systems • Management of internalbusiness processes • Portals • Personalized interactivity • Anytime anywhere access • B2B Integration • Document Exchange • Management of cross-companybusiness processes Meeting the Challenge of e-Business The challenge of e-business is the real-timeintegration of end-to-end business processes. The challenge is met through:

4. “To become total business integrator that helps companies become e-businesses.” TIBCO Software’s Mission

5. Extend Integrate Connect B2B B2C B2A TIBCO The Infrastructure for e-Business Customers Your Business Partners

6. TIBCO ActiveEnterprise • Integrate internal systemsand business processes TIBCO ActivePortal • Extend systems to peoplevia personalized portals TIBCO ActiveExchange • Connect with other businessesthrough B2B integration TIBCO’s e-Business Strategy

7. Fundamental Requirements • Must operate in real-time • Must enable the appropriate type of communications for each interaction • Publish/Subscribe, Request/Reply, Multicast • Reliable, Guaranteed, Certified, Transactional • Must bring together systems across heterogeneous environments • Across geographic and organizational boundaries • Operating Systems, Databases, Networks • Must be based on a flexible architecture • Single point-of-contact for each application • Location independence • Service-oriented Reliability Flexibility Scalability

8. The Information Bus TIBCO Architecture Point-to-point integration works for simple systems but is not practical for distributed enterprise scale deployments. • TIBCO’s “Information Bus” Architecture • Network-centric and Service-oriented • Event-driven and Demand-driven • Real-time • Extremely Flexible and Scalable

9. TIBCO ActiveEnterprise TIBCO ActiveEnterprise • Integrate internal systemsand business processes • Application Integration • Process Management • System Monitoring

10. Existing Network Lines Data Transformation Messaging System Adapters Application Integration • Messaging • Application-specific Adapters • Data Transformation

11. Existing Network Lines Messaging System Messaging • TIBCO ActiveEnterprise provides a common messaging platform with one connection to each application and no central server • Locally enables applications to send and receive messages • Extremely high degrees of flexibility and scalability • Event-driven communications or traditional request/reply

12. SAP R/3 Peoplesoft Oracle Applications Siebel Baan Clarify I2 JD Edwards Lotus Notes Vantive ERP and CRM Databases Billing & Provisioning Domain-specific Apps COM,CORBA, EJB Existing Network Lines Oracle DB2 Informix ODBC SQL Server Sybase MQSeries MSMQ E-mail Web Fax GSM Adapting Applications into the Bus • TIBCO ActiveEnterprise provides adapters that connect applications by converting internal events into messages • Off-the-shelf adapters for ERP, CRM and B2B applications and databases • Adapters for development models and other messaging technologies • Development kit for quickly creating custom adapters

13. Data Transformation • TIBCO ActiveEnterprise transforms messages so applications can send and receive messages in their native format • Increases efficiency and reduces errors • XML provides common structure for metadata Customer Recordin CRM System Customer Name Phone NumberAddress Contact InfoDate StatusReferenceOrder History Customer Recordin Billing System First Name Last Name Billing Address Shipping Address Invoice Number Order Date Sales Rep Reference Number

14. Process Integration • TIBCO ActiveEnterprise integratesend-to-end business processes • Automated sequencing of operations performed by applications and databases • Management of the workflow of tasks performed by people

15. Existing Network Lines System Monitoring and Management • TIBCO ActiveEnterprise provides monitoring and management capabilities that keep e-business systems running smoothly at all times • Automated responses to system problems • Instant alerting of system administrators • Remote management of applications and network resources

16. TIBCO ActivePortal TIBCO ActivePortal • Extend systems to peoplevia personalized portals • Integration of Content& Services • Personalization • Anytime Anywhere Access

17. Web & Wireless Interactivity PortalServer Integration of Content and Services • TIBCO ActivePortal integrates content and services from inside and outside the enterprise • Information from and interaction with business systems and processes • Real-time feeds of external content to improve stickiness

18. Personalization and Customization • TIBCO ActivePortal gives each user a unique experience • Role-based end-user view of portal • Flexible customization of look and feel of categories using templates • Portal Services Syndication • Providers can control user accounts and access rights

19. Anytime Anywhere Access • TIBCO ActivePortal enables gives users anytime anywhere access to content and services • Access via wireless devices like pagers, mobile phones, etc. (via WAP, SMS and others) • Distribution of alerts to multiple touchpoints (email, SMS, voice)

20. Gateways Data Sources Listen/Track InventoryData Fire Alert Inventory < 5% Add Alert Inventory < 5% Personal Profile Event-driven Alerting • Personalized Event-driven Notification • Personal triggers tracking high volume external and enterprise data • Integrated profile and distribution management via portal Alert Server

21. Powering the World’s Leading Portals

22. TIBCO ActiveExchange TIBCO ActiveExchange • Connect with other businessesthrough B2B integration • Management ofCross-company Processes • Exchange of Documents • Interaction with Trading Partners of all Sizes • Security and Standards

23. Management of Cross-company Processes • TIBCO ActiveExchange manages end-to-endand cross-company business processes • Automatic routing of messages to ensure rapid interactions and responses Company A Company B Internet

24. Large Business Any B2B Server Medium Business Internet TIB/BusinessPartner TIB/BusinessConnect Small Business HTTP/S FTP SMTP EDI TIB/PartnerExpress Integration with All Size Trading Partners Enterprise orMarketplace Backend Systems

25. Standards and Security • TIBCO ActiveExchange supports leading B2B standards and security technologies • Full Encryption, Authentication and Non-repudiation(SSL, x.509 Digital Certificates, Public Key Infrastructure) • Leading provider of fully-compliant RosettaNet solutions • Open architecture and strategic partnerships enable connectionswith B2B servers from other vendors and leading B2B networks

26. TIBCO’s e-Business Strategy TIBCO ActiveEnterprise • Integrate internal systemsand business processes TIBCO ActivePortal • Extend systems to peoplevia personalized portals TIBCO ActiveExchange • Connect with other businessesthrough B2B integration

27. TIBCO in TMF(Telecommunication Management Forum)

28. Broadband Cable Services Management(BCSM) PnP Catalyst BCSM Phase I

29. BCSM Phase I Data Flow Diagram

30. Broadband Cable Services Management(BCSM) PnP Catalyst BCSM Phase II

31. BCSM Phase II Data Flow Diagram

32. BCSM Common Object Model

33. BCSM catalyst is now available The BCSM Catalyst is now available and is designed with the flexibility to accommodate all Broadband Cable Providers, regardless of infrastructure.