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A Proposal to Enhance the Earning Potential of Narikorava Women at Ashakulam. Narikurava – a Brief Introduction. The major issues which confront Narikuravas are poverty, illiteracy, diseases and discrimination There has been discrimination of Narikuravas since ancient times.

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A Proposal to Enhance the Earning Potential of Narikorava Women at Ashakulam

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A proposal to enhance the earning potential of narikorava women at ashakulam

A Proposal to Enhance theEarning Potential of Narikorava Womenat Ashakulam


Narikurava a brief introduction

Narikurava – a Brief Introduction

  • The major issues which confront Narikuravas are poverty, illiteracy, diseases and discrimination

  • There has been discrimination of Narikuravas since ancient times.

  • On 1996, a social-welfare organization named Narikurava Seva Sangam was formed in order to educate Narikurava children and facilitate them to lead a settled life.

  • In May 2008, the creation of a Welfare Board for the Narikuravas headed by the Backward Classes Minister was authorized by the State Government.


About ansep

About ANSEP

  • ANSEP – Asha Kulam Narikurava Skill Enhancement Project is a community service initiative by NFSC and Artserv in the year 2009.

  • To Enhance their Design Skills and Workmanship

  • To help them Manage Production and Marketing

  • To help them Market in Retail Stores

  • To expose them to other form of crafts other than jewellery making


Current scenario

Current Scenario

  • There are about 150 women, out of the population of 300

  • Most women make beaded chains, anklets & ear rings and sell in and around Vizhupuram, Pondichery, Melmalaiyanur, Salem, Erode and in Pallavaram, Chennai

  • They are guided and organized into groups by the SHG, Govt of Tamil Nadu and BWDA an NGO

  • They are divided in to 5 groups of 20 members each

  • Each member contribute from Rs. 60 to 110/- and deposit it in bank

  • Depending on the need, a person borrows money from that fund and repay with interest

  • They also avail loan from the bank

  • There is a system in place and women are highly interested in learning new designs and producing new types of jewellery

  • They have a fair knowledge of the material sourcing.


Project design

Project design

  • Level 1 – Level one will be divided in to four phases and carried for 6 months, starting from June.

  • Level 2 – Training in other forms of Crafts like making bags, sandals, arte facts etc.,


Phases

Phases

Phase I

Sourcing Designers – June

Primary – Design Institutions

Secondary – Colleges / Individuals

Training – Work Management

Phase II

July

Design Training &

Sourcing Materials


Phases1

Phases

Phase III

August

Production

Marketing Initiatives

Exhibition & P.R

Phase IV

September Onwards

Retial Tie-ups


Project cost

Project Cost

  • Transportation

  • Workshop Cost

  • Material Cost

  • Exhibition Cost

  • Packaging Cost (name tag)


Existing designs

Existing Designs

Anklets


Existing designs1

Existing Designs

Chains


A proposal to enhance the earning potential of narikorava women at ashakulam

Reference Designs

Chains


A proposal to enhance the earning potential of narikorava women at ashakulam

Reference Designs

Anklets


A proposal to enhance the earning potential of narikorava women at ashakulam

Reference Designs

Chains and sets


A proposal to enhance the earning potential of narikorava women at ashakulam

Reference Designs

Chains

Bracelets


A proposal to enhance the earning potential of narikorava women at ashakulam

Reference Designs

Chains with pendants


Reference designs

Reference Designs

Hip Belts


Some variety of beads

Some Variety of Beads

Ceramic Beads

Glass Beads


Some variety of beads1

Some Variety of Beads

Mix Beads

Fancy Glass Beads


Some variety of beads2

Some Variety of Beads

Natural Wooden Beads

Silver Foil Beads


Some variety of beads3

Some Variety of Beads

Bone Beads

Resin Beads


Some variety of beads4

Some Variety of Beads

Horn Beads

Big Hole Beads


Some contemporary designs

Some contemporary Designs

Natural Wooden Beads


A proposal to enhance the earning potential of narikorava women at ashakulam

Silver Foil Beads


Prospective plans

Prospective Plans

To market through retail stores and Platform Vendors in the city

Show Stoppers at Fashion Shows of the design institutions

Show Stoppers at the various Fashion Shows in the city

Beauty Pageants


Other crafts

Other Crafts

Cell phone pouches


Thank you

Thank You


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