As a beginner in SEO, there is a growing need to stay updated about the myths and misconceptions about the functionality of search engines since it would help beginners to perform SEO effectively. The most popular myths are based on search engine submission, Meta tags, keyword stuffing and paid search improving the organic search results.
Search Engine Myths and Misconceptions
As a beginner in SEO, there is a growing need to stay updated about the myths
and misconceptions about the functionality of search engines since it would help
beginners to perform SEO effectively. The most popular myths are based on
search engine submission, Meta tags, keyword stuffing and paid search
improving the organic search results.
Submission in Search Engines
During the earlier years when the popularity of internet was just beginning to
grow, most of the search engines had submission forms which were a part of the
SEO process. The websites would be tagged along with the web pages consisting
of keyword information and would be then submitted in the search engines.
Once done, resources would be indexed after crawling of the web pages by bots.
But later on, most of the websites doing the search engine submissions proved
to be spam since a majority of the URLs were unused. This led to search engines
give more importance to the links from other sites thus giving more relevance to
the content that was directed to the search engines naturally.
There was a time when Meta tags were considered an important essential in SEO
especially the Meta keywords tag. The important high ranking keywords would
be included within the website that needs to be ranked and the website would be
displayed in the query results whenever a user types in those keyword terms.
But later on, ranking the websites based on the Meta tags was avoided
completely because of the increasing number of spam websites that was ranking
higher. However the other two tags namely Meta description tags and title tags
are still considered to be an important parameter for a quality SEO.
Stuffing of the Keywords
There are many who think stuffing the content with relevant keywords will
improve the search results in the search engines. However it is not true. The
keyword density should be always 1% to 3% of the total website content. Even
though keywords are an important SEO metric, stuffing the keywords might
make your website look like a spam website.
Improve the organic search results with Paid Search
This is among another myth that is surrounding among website owners. They
spend a lot of money on search engine advertising otherwise known as ‘Pay per
Click’. However it is unlikely that paid search is going to improve the organic
search results for your website within the search engines.
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Reference: Search Engine Myths and Misconceptions