Link building still remains one of the most important elements of SEO. In search engine optimization or SEO, link building could be considered as among few of the tactics that have evolved over the years.
Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.
How link building has changed over the years?
Link building still remains one of the most important elements of SEO. In search
engine optimization or SEO, link building could be considered as among few of the
tactics that have evolved over the years. Link building now has become more
quality-driven as well as refined compared to previous years ever since link building
technique came in to existence. There is no doubt that link building has become
more respectable and valuable.
Here are some of the major ways in which link building has changed.
Google now penalize the websites that comes with spammy back link profiles and
the website owners who try link schemes could end up facing a penalty for their
website that will further drop their website from the SERPs. Even though recovery
is possible, still it may take up several months or years for the website to regain
Spammy Links are no longer tolerated
Gone are the years when website owners could easily get away posting a spammy
link pointing back to their domain as a forum post or an article in an article
directory, but with Google’s latest algorithm, such tactics are no longer tolerated
and Google would neutralize the value of the link if they detect a pattern of
Additional links from same domain is no longer valuable
Links from different domains has more value compared to additional links from the
same domain. This is because links that comes from different domains assures
more credibility for the website whereas additional links from the same domain
indicates more authority. Even though same domain links still have some value, it
does not have the same appeal as it used to have during earlier years.
Increasing Popularity of Guest Posts
Guest Posts is publishing of an article on an external publication and it has become
one among the most important standard of link building. The key aspect of guest
posts is the availability of high quality content that is tailored to reach newer
audiences and which has a far more value than simply SEO value. It has become
one of the best off-site link-building tactics.
Content standard has become more important
None of the editors and webmasters is going to accept guest posts if they do not
find quality content. This has led to increase in the quality of content and SEO
professionals nowadays give more attention in generating quality content that
complies with the content standards to get approval of their guest posts for such
publications and thus helps in better link building process.
Press Releases are no more considered a popular link building tactic. Similarly
keyword stuffing also will not work in giving more power to the inbound links.
Keywords has to be naturally included if penalty has to be avoided from Google. In
addition to helping the websites to rank better in the search engines, link building
in SEO has more benefits namely brand visibility and referral traffic to name among
Mark Steve is content writer for web designing and digital marketing. I am working
in Janbask Digital Design as a digital marketing manager.
Reference: How link building has changed over the years?