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CHANGING TIMES,EMERGING TRENDS:

Social & Demographic Trends Transforming Communities.

Mark McCrindle

www.mccrindle.com.au



Change.

Change.

Change.

Change.

Change.

Change.

Change.

Change.

Change.

Change.

Change.

Change.

Change.

Change.

Change.

Change.

Change.

Change.

Change.

Change.

Change.

Change.

Change.

Change.

Change.

Change.

Change.

Change.

Change.

Change.







  • Only occasionally in history do massive

  • demographic shifts

  • combine with huge

  • social change

  • and ongoing

  • generational transitions

  • and rapid

  • technological trends

  • so that within the span of a few decades,

  • society altogether alters.


BIG AUSTRALIA GEOGRAPHICALLY





% OF STATE POPULATION LIVING IN THEIR CAPITAL

WA

VIC

NSW

QLD

77%

75%

63%

48%


BIG AUSTRALIA DEMOGRAPHICALLY




1984

1974


2014

2014


2044

2054














2014 Ice Bucket Challenge









Foshizz my work gig is totes chron- the hours are defscraycray but yolo.”











SEEKERS

EMBRACERS

AGREE-ERS

HECKLERS

Communicating in Digital Times

+

EMOTIVE

-

-

+

COGNITIVE



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