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Top 5 characteristics defining the changing times new generations 7 november 2014

CHANGING TIMES,EMERGING TRENDS:

Social & Demographic Trends Transforming Communities.

Mark McCrindle

www.mccrindle.com.au


Top 5 characteristics defining the changing times new generations 7 november 2014

Change.


Top 5 characteristics defining the changing times new generations 7 november 2014

Change.

Change.

Change.

Change.

Change.

Change.

Change.

Change.

Change.

Change.

Change.

Change.

Change.

Change.

Change.

Change.

Change.

Change.

Change.

Change.

Change.

Change.

Change.

Change.

Change.

Change.

Change.

Change.

Change.

Change.


Top 5 characteristics defining the changing times new generations 7 november 2014

2009: TWEET


Top 5 characteristics defining the changing times new generations 7 november 2014

2010: APP


Top 5 characteristics defining the changing times new generations 7 november 2014

2011: CLOUD


Top 5 characteristics defining the changing times new generations 7 november 2014

2012: HASHTAG


Top 5 characteristics defining the changing times new generations 7 november 2014

2013: SELFIE


Top 5 characteristics defining the changing times new generations 7 november 2014

  • Only occasionally in history do massive

  • demographic shifts

  • combine with huge

  • social change

  • and ongoing

  • generational transitions

  • and rapid

  • technological trends

  • so that within the span of a few decades,

  • society altogether alters.


Top 5 characteristics defining the changing times new generations 7 november 2014

BIG AUSTRALIA GEOGRAPHICALLY


Top 5 characteristics defining the changing times new generations 7 november 2014

% OF STATE POPULATION LIVING IN THEIR CAPITAL

WA

77%


Top 5 characteristics defining the changing times new generations 7 november 2014

% OF STATE POPULATION LIVING IN THEIR CAPITAL

WA

VIC

77%

75%


Top 5 characteristics defining the changing times new generations 7 november 2014

% OF STATE POPULATION LIVING IN THEIR CAPITAL

WA

VIC

NSW

77%

75%

63%


Top 5 characteristics defining the changing times new generations 7 november 2014

% OF STATE POPULATION LIVING IN THEIR CAPITAL

WA

VIC

NSW

QLD

77%

75%

63%

48%


Top 5 characteristics defining the changing times new generations 7 november 2014

BIG AUSTRALIA DEMOGRAPHICALLY


Top 5 characteristics defining the changing times new generations 7 november 2014

FASTEST GROWING COUNTRY IN THE OECD

1.7%


Top 5 characteristics defining the changing times new generations 7 november 2014

POPULATION INCREASE: ALL STATES


Top 5 characteristics defining the changing times new generations 7 november 2014

1984

1974


Top 5 characteristics defining the changing times new generations 7 november 2014

2014

2014


Top 5 characteristics defining the changing times new generations 7 november 2014

2044

2054


Top 5 characteristics defining the changing times new generations 7 november 2014

AGEING SOCIETY


Top 5 characteristics defining the changing times new generations 7 november 2014

AGEING SOCIETY


Top 5 characteristics defining the changing times new generations 7 november 2014

AGEING SOCIETY


Top 5 characteristics defining the changing times new generations 7 november 2014

INCREASED LONGEVITY


Top 5 characteristics defining the changing times new generations 7 november 2014

INCREASED LONGEVITY


Top 5 characteristics defining the changing times new generations 7 november 2014

INCREASED LONGEVITY


Top 5 characteristics defining the changing times new generations 7 november 2014

POPULATION INCREASE


Top 5 characteristics defining the changing times new generations 7 november 2014

POPULATION INCREASE


Top 5 characteristics defining the changing times new generations 7 november 2014

2010 Photo-bombing


Top 5 characteristics defining the changing times new generations 7 november 2014

2011 Planking


Top 5 characteristics defining the changing times new generations 7 november 2014

2012 Gangnam Style


Top 5 characteristics defining the changing times new generations 7 november 2014

2013 Harlem Shake


Top 5 characteristics defining the changing times new generations 7 november 2014

2014 Ice Bucket Challenge


Top 5 characteristics defining the changing times new generations 7 november 2014

GENERATIONALLY


Top 5 characteristics defining the changing times new generations 7 november 2014

AUSTRALIA’S GENERATIONS


Top 5 characteristics defining the changing times new generations 7 november 2014

BABY BOOMERS


Top 5 characteristics defining the changing times new generations 7 november 2014

GENERATION X


Top 5 characteristics defining the changing times new generations 7 november 2014

GENERATION Y


Top 5 characteristics defining the changing times new generations 7 november 2014

GENERATION Z


Top 5 characteristics defining the changing times new generations 7 november 2014

WORKPLACE OF 2025


Top 5 characteristics defining the changing times new generations 7 november 2014

“Foshizz my work gig is totes chron- the hours are defscraycray but yolo.”


Top 5 characteristics defining the changing times new generations 7 november 2014

“I like my job.”


Top 5 characteristics defining the changing times new generations 7 november 2014

IF SOCIAL MEDIA SITES WERE COUNTRIES…


Top 5 characteristics defining the changing times new generations 7 november 2014

IF SOCIAL MEDIA SITES WERE COUNTRIES…


Top 5 characteristics defining the changing times new generations 7 november 2014

IF SOCIAL MEDIA SITES WERE COUNTRIES…


Top 5 characteristics defining the changing times new generations 7 november 2014

IF SOCIAL MEDIA SITES WERE COUNTRIES…


Top 5 characteristics defining the changing times new generations 7 november 2014

IF SOCIAL MEDIA SITES WERE COUNTRIES…


Top 5 characteristics defining the changing times new generations 7 november 2014

GENERATION Z


Top 5 characteristics defining the changing times new generations 7 november 2014

GENERATION ALPHA


Top 5 characteristics defining the changing times new generations 7 november 2014

1. CANDY CRUSH SAGA


Top 5 characteristics defining the changing times new generations 7 november 2014

SEEKERS

EMBRACERS

AGREE-ERS

HECKLERS

Communicating in Digital Times

+

EMOTIVE

-

-

+

COGNITIVE


Top 5 characteristics defining the changing times new generations 7 november 2014

1800 TRENDS (1800 876 637)

mark@mccrindle.com.au

www.mccrindle.com.au


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