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CHANGING TIMES,EMERGING TRENDS:

Social & Demographic Trends Transforming Communities.

Mark McCrindle

www.mccrindle.com.au


Change.


Change.

Change.

Change.

Change.

Change.

Change.

Change.

Change.

Change.

Change.

Change.

Change.

Change.

Change.

Change.

Change.

Change.

Change.

Change.

Change.

Change.

Change.

Change.

Change.

Change.

Change.

Change.

Change.

Change.

Change.


2009: TWEET


2010: APP


2011: CLOUD


2012: HASHTAG


2013: SELFIE


  • Only occasionally in history do massive

  • demographic shifts

  • combine with huge

  • social change

  • and ongoing

  • generational transitions

  • and rapid

  • technological trends

  • so that within the span of a few decades,

  • society altogether alters.


BIG AUSTRALIA GEOGRAPHICALLY


% OF STATE POPULATION LIVING IN THEIR CAPITAL

WA

77%


% OF STATE POPULATION LIVING IN THEIR CAPITAL

WA

VIC

77%

75%


% OF STATE POPULATION LIVING IN THEIR CAPITAL

WA

VIC

NSW

77%

75%

63%


% OF STATE POPULATION LIVING IN THEIR CAPITAL

WA

VIC

NSW

QLD

77%

75%

63%

48%


BIG AUSTRALIA DEMOGRAPHICALLY


FASTEST GROWING COUNTRY IN THE OECD

1.7%


POPULATION INCREASE: ALL STATES


1984

1974


2014

2014


2044

2054


AGEING SOCIETY


AGEING SOCIETY


AGEING SOCIETY


INCREASED LONGEVITY


INCREASED LONGEVITY


INCREASED LONGEVITY


POPULATION INCREASE


POPULATION INCREASE


2010 Photo-bombing


2011 Planking


2012 Gangnam Style


2013 Harlem Shake


2014 Ice Bucket Challenge


GENERATIONALLY


AUSTRALIA’S GENERATIONS


BABY BOOMERS


GENERATION X


GENERATION Y


GENERATION Z


WORKPLACE OF 2025


“Foshizz my work gig is totes chron- the hours are defscraycray but yolo.”


“I like my job.”


IF SOCIAL MEDIA SITES WERE COUNTRIES…


IF SOCIAL MEDIA SITES WERE COUNTRIES…


IF SOCIAL MEDIA SITES WERE COUNTRIES…


IF SOCIAL MEDIA SITES WERE COUNTRIES…


IF SOCIAL MEDIA SITES WERE COUNTRIES…


GENERATION Z


GENERATION ALPHA


1. CANDY CRUSH SAGA


SEEKERS

EMBRACERS

AGREE-ERS

HECKLERS

Communicating in Digital Times

+

EMOTIVE

-

-

+

COGNITIVE


1800 TRENDS (1800 876 637)

mark@mccrindle.com.au

www.mccrindle.com.au


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