MOBILITY
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The launch of the iPad in 2010 coincided with the beginning of our current generation of children, Generation Alpha – and there are now 2.5 million Gen Alphas being born around the globe each week. They were born into a world of iPhones (in fact the word of the year in 2010 when they were first born was “app”), YouTube (there are now 100 hours of YouTube videos uploaded every minute, and in this environment they are more influenced by the visual and the video than the written and the verbal), and Instagram (where life is photographed and shared instantly and globally).It’s a world where for the first time in history the average age of first marriage (29.7) is older than the average age of first birth (27.7) across OECD countries.It’s a world of Screenagers where not only do they multi-screen and multi-task, but where glass has become the new medium for content dissemination and unlike the medium of paper, it is a kinaesthetic, visual, interactive, connective and portable format.It’s truly the millennial generation, born and shaped fully in the 21st century, and the first generation that in record numbers will see in the 22nd century as well.And that’s why we’ve called them Generation Alpha. And so, after Generations X, Y and Z, it’s not a return to the beginning but the start of a whole new nomenclature for an entirely new generation, in this new millennium.See our latest infographic on Gen Z and Gen Alpha below. To find out more about these Generations, order your copy of Mark McCrindle's newly updated book, the ABC of XYZ.

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MOBILITY

TOP NAMES

Global generation

2,000,000,000

COUNTRIES WITH LARGEST NUMBER

EFFECTIVE ENGAGEMENT

1

2

3

4

5

Oliver

William

Jack

Noah

Jackson

2,500,000

Charlotte

Olivia

Ava

Emily

Mia

2 BILLION GEN Zs

Verbal

Visual

Try & see

Facilitator

Flexibility

Collaborating

Learner centric

Open book world

17

5

15

Sit & listen

Teacher

Job security

Commanding

Curriculum centred

Closed book exams

α

JOBS Careers

Homes

1

2

3

IN A LIFETIME*

Gen Alphas born

globally each week

Uni degrees

96%ofGenZhouseholdshaveinternet

UPAGERS•Generationglass

GENERATIONCONNECTED•iGEN•SCREENAGERS

z

ZED

slanguage

health

1 in 4

1 in 3

GEN

GEN

% likely to be obese/

overweight when all

Gen Z have reached

adulthood (2027)*

α

ALPHA

Cray cray

1 in 2*

EST.

1995

EST.

2010

Defs

FOMO

DIGITALINTEGRATORS•THEZEDS•DOTCOMKIDS

Favourite takeaway food

1

YOLO

GLOBALGEN•multi-modals

PARENTS

21%

16%

10%

2

3

GEN Y

OECD

top sports

Dance15%

Swimming9%

AFL15%

Basketball10%

3

Soccer17%

M

TEENAGER

TEENAGER

Netball21%

F

Life expectancy:^

M77.3 F82.8

Age of first

birth: 27.7

Pizza / Pasta

Chips / fries

Hamburgers

Age of first

marriage: 29.7

Total Fertility

Rate: 1.7

1

2

1

2

3

REDEFINED LIFESTAGES

20th CENTURY

TODAY

WORKFORCE of 2025

CHILDHOOD

CHILDHOOD

ADULTHOOD

CAREER-CHANGER

TWEEN

YOUNG ADULT

KIPPERS

Meme of the year

Word of the year

ADULTHOOD

DOWNAGER

Keep Calm

& Carry On

Double

Rainbow

Gangnam

Style

Harlem

Shake

Planking

BB 13%

X 29%

Y 31%

Z 27%

Tweet

App

Cloud

Hashtag

Selfie

1,000,000,000

Google.com domain

registered

USB flash drives

Wikipedia

YouTube

Twitter

Facebook: 1 billion

active users

iPhone

iPad

Facebook opens

to the public

Dropbox

Portable MP3 players

Nokia 3310

MySpace

Whatsapp

Instagram

Google glass

2000

2010

1996

1997

1998

1999

2001

2002

2003

2004

2005

2006

2007

2008

2009

2011

2012

2013

2014

*Future forecasts, ^OECD Life expectancy at birth

Source: ABS, McCrindle | © McCrindle 2014

www.mccrindle.com.au • www.generationz.com.au


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