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South Carolina State Firefighters’ Association EACH ONE, REACH ONE Volunteer Firefighter

South Carolina State Firefighters’ Association EACH ONE, REACH ONE Volunteer Firefighter Recruitment and Retention. Challenges & Expectations. How do you attract new volunteers? How do you keep the members that you have? Where would you like to be? Successes? What doesn’t work?.

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South Carolina State Firefighters’ Association EACH ONE, REACH ONE Volunteer Firefighter

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  1. South Carolina State Firefighters’ Association • EACH ONE, REACH ONE • Volunteer Firefighter • Recruitment and Retention

  2. Challenges & Expectations • How do you attract new volunteers? • How do you keep the members that you have? • Where would you like to be? • Successes? • What doesn’t work?

  3. Observations and Insights • Youth programs work! • FD role awareness is low • Media alone won’t make it happen • Enough Volunteers, Wrong Mix • Community outreach is the biggest opportunity and weakest area • Professional firefighters are not professional recruiters • Recruitment & Retention are tightly linked

  4. The Five Key Strategies • Revitalize a Sense of Purpose • Be Approachable & Inclusive • Compete for Discretionary Time • Assure Incentives Meet Individual Needs • Adapt Training to Fit Volunteers

  5. The 9 “M’s” of Recruitment • Mindset • Map • Meet • Mentor

  6. The 9 “M’s”- continued • Momentum • Messenger • Medium • Message

  7. The 9 “M’s”- continued • These 8 add up to make up the campaign • The final “M” is…… • Measure • We must determine if what we are doing is effective

  8. The Strategy The Plan Implement • Strategic Leadership • Provide ongoing direction for the overall recruiting and retention effort for South Carolina. • Support and Reinforce the Each One, Reach One program • Sustain and grow the initial enthusiasm and accomplishments achieved through the Pilot Project • Expand the Five Core Recruitment and Retention Strategies • Develop a statewide network of skilled recruiters and leaders who collaborate to solve recruitment and retention problems at the local, regional and state level.

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