Yearbook advertising sales
This presentation is the property of its rightful owner.
Sponsored Links
1 / 12

Yearbook Advertising Sales PowerPoint PPT Presentation


  • 176 Views
  • Uploaded on
  • Presentation posted in: General

Yearbook Advertising Sales. John Cox-Jostens Yearbooks. Advertising Sales. Why is Yearbook Advertising important? Helps pay for the Yearbook Keeps cost of book low for students Gives Staff Real-Life experiences Provides for Recognition and Reward Preserves school and community history.

Download Presentation

Yearbook Advertising Sales

An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -

Presentation Transcript


Yearbook advertising sales

Yearbook Advertising Sales

John Cox-Jostens Yearbooks


Advertising sales

Advertising Sales

  • Why is Yearbook Advertising important?

    • Helps pay for the Yearbook

    • Keeps cost of book low for students

    • Gives Staff Real-Life experiences

    • Provides for Recognition and Reward

    • Preserves school and community history


Sales kits that sell

Sales Kits that Sell

  • Your yearbook

  • Business Cards

    • Give you a professional appearance

  • Informational Sheet

    • Number of pages, books, enrollment

  • Rate Card

    • The prices and sizes of the ads

  • Ad Mock-Up


Sales kits continued

Sales Kits (continued)

  • Sales Contact List

    • Don’t go to the same place twice!

  • Advertising Flyer

    • Rates, sizes and contact information

  • Survey Results

    • Where do your schoolmates shop?

  • Thank you notes, posters, etc.

    • We want to know we are loved


Tips for advertising sales

Tips for Advertising Sales

  • ALWAYS……

    • check you sales kit for all materials (ink pen).

    • Be on time.

    • Look neat and professional.

    • Be confident; you CAN do this.

    • Explain the benefits of yearbook advertising.

    • Get complete info and signed contract.


Sales tips continued

Sales Tips (continued)

  • Don’t ask YES or NO questions.

  • Say thank you, no matter the outcome.

  • NEVER….

    • Go during the busiest times (restaurants).

    • Don’t ask for a donation.

      • You sell a valuable product.

    • Wait until the last minute.


  • How do you sell advertising ask

    How do you sell Advertising?ASK!!

    • Which size ad you want this year?

    • Would you prefer an eighth-page ad or a larger ad to include a photo?

    • Do you want the same size or something different this year?


    Handling sales objections

    Handling Sales Objections

    • It’s not worth my money to buy an ad.

      • The ad you buy is permanent, lasting forever. The yearbook is read by many people.

    • You messed up last year’s ad, so NO.

      • We are sorry for the mistake. We can bring you a proof of your ad before it is printed.

    • I don’t have the budget to buy an ad.

      • Your ad costs pennies per person that would see the ad forever and we can also bill you .


    Objections continued

    Objections (continued)

    • I can’t make a decision, and the boss is out.

      • May I make an appointment with the person responsible for advertising?

    • You only look at the book once a year.

      • Yearbooks are forever, and will be seen several times this year and in the future.

    • Students have no money, so why bother?

      • But we do. Students spend or control the spending of more than $100 per week!


    Objections continued1

    Objections (continued)

    • Nobody sees ads in the back of the book.

      • We do several things like adding candids and stories to brighten up the ad section. Our ads are also spread throughout the book.

    • This is basically a donation, right?

      • No, you are buying permanent advertising that will benefit your business for years.


    10 steps to selling an ad

    10 Steps to Selling an Ad

    • Maintain a business like appearance

    • See the right person, the decision-maker

    • Make a good first impression

    • Talk benefits

    • Sell the ad sizes and prices

    • Show an idea

    • Handle objections


    Steps continued

    Steps (continued)

    • Ask the business to purchase

    • Get complete information

    • Say Thank you

    • BE: Prompt, Polite, Prepared, Persuasive, Persistent


  • Login