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Region 3 Podcasting

Region 3 Podcasting. October ‘10 EPA Web Workgroup. 15 minutes. What’s a podcast? Why podcast? Starting: teamwork, gear, software Content is king Sustaining production Promote, access, measure OneEPA Web At your service. 4 good reasons …. Communicate to targeted audiences

mark-lynch
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Region 3 Podcasting

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  1. Region 3 Podcasting October ‘10 EPA Web Workgroup

  2. 15 minutes • What’s a podcast? • Why podcast? • Starting: teamwork, gear, software • Content is king • Sustaining production • Promote, access, measure • OneEPA Web • At your service

  3. 4 good reasons … • Communicate to targeted audiences • Encourage interaction with public • Build internal teamwork • Small initial, ongoing investment • Repurpose--content usually exists

  4. What’s a good podcast series? • Interesting stories (audio, video) • Conversational, inviting • Consistent theme, frequency, format • Subscription-enabled via RSS • Accompanying show notes • Reasonably good sound

  5. Getting started • Management mandate: OK; knowing nod • Plan: roles, resources, topics, distribution • Gear, software, editing skill • USB mic, editing software, quiet place • condenser mic, digital recorder, mic stand • phone interface, mic 2/coupler, music

  6. Audio editing • Simple: like word processing • select, (zoom), operate • delete, cut/copy, paste, amplify, save/as… • second track for music, ambient sounds

  7. Waveform (5:20, 12 Mb)

  8. Zoomed waveform (0:22, 710 kb)

  9. Content + format • Engaging, timely, varied, brief • Interview; narrated remarks; narrated proceeding • Plain, audience-appropriate language (“we,” “you,” jargon-lite) • “For more info, …” • Transcript (508), link(s)

  10. Sustaining production • Feast or famine, so stockpile • Stay alert for worthy topics • releases, weeklies, seasons, jobs • 2+ hosts, transcribers ready • Encourage outreach habits • Have an involved partner • Encourage perk-iness • Recast old-but-current podcasts

  11. Promote, access, measure • Publicize all podcasts: Twitter, FB, homepage, “enviro-bites,” e-mail • Promote subscriptions • Link from multiple web pages • iTunes? • Portal by topic, date • Favorable download trends

  12. OneEPA Web • Good timing: limited podcasting • Coordinate topics? • National vs. local • Coordinate production? • Cross-promote and cross-link • Standards and best practices • Training • Leaders Kay Morrison and Barry Everett

  13. “I’m from the government…” Let’s talk about getting started, OneEPAintegration, production, expanding to video … Larry Teller, R3 215 814-2993 teller.lawrence@epa.gov

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