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Creativity & Innovation. Dr. Rogelio Dávila Pérez ITESM, Campus Guadalajara Email: [email protected] Webpage : www.rogeliodavila.com. INTRODUCTION. INTRODUCTION. It seems that due to economic and social forces, the world is taking a shift. INTRODUCTION.

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Creativity innovation

Creativity & Innovation

Dr. Rogelio Dávila Pérez

ITESM, Campus Guadalajara

Email: [email protected]

Webpage: www.rogeliodavila.com


Introduction

INTRODUCTION


Introduction1

INTRODUCTION

It seems that due to economic and social forces, the world is taking a shift.


Introduction2

INTRODUCTION

It seems that due to economic and social forces, the world is taking a shift.

But, what kind

of shift?


Introduction3

INTRODUCTION

We are moving from an economy an society build on the logical, linear and computer like capabilities of the information age.


Introduction4

INTRODUCTION

We are moving from an economy an society build on the logical, linear and computer like capabilities of the information age.

Into a new economy and society built on the:

inventive, emphatic, big picture thinker

of what is rising in its place: a conceptual age


Information age

Information age

For a century, western society has been dominated by a form of thinking and an approach to life that is narrowly reductive and deeply analytical.


Information age1

Information age

For a century, western society has been dominated by a form of thinking and an approach to life that is narrowly reductive and deeply analytical.

Ours was the age of the “knowledge worker”

Lawyers, physicians, accountants, engineers and executives


Information age2

Information age

The “knowledge worker” is:

  • “the well-educated manipulator of information and deployer of expertise.”


Information age3

Information age

The “knowledge worker”:

  • “the well-educated manipulator of information and deployer of expertise.”

  • “People who gets paid for putting to work what one learns at school rather than for their physical strength or manual skill.”

    Peter Drucker


Information age4

Information age

What distinguishes this group from the rest is:

“their ability to acquire and apply theoretical and analytic knowledge.”


Conceptual age

Conceptual age

Future jobs will require:

  • Creators and empathizers

  • Pattern recognizers

  • Meaning makers


Conceptual age1

Conceptual Age

Future jobs will require:

  • Creators and empathizers

  • Pattern recognizers

  • Meaning makers


Conceptual age2

Conceptual Age

Future jobs will require:

  • Creators and empathizers

  • Pattern recognizers

  • Meaning makers

Artists,


Conceptual age3

Conceptual Age

Future jobs will require:

  • Creators and empathizers

  • Pattern recognizers

  • Meaning makers

Artists,

Inventors,


Conceptual age4

Conceptual Age

Future jobs will require:

  • Creators and empathizers

  • Pattern recognizers

  • Meaning makers

Artists,

Inventors,

Designers,


Conceptual age5

Conceptual Age

Future jobs will require:

  • Creators and empathizers

  • Pattern recognizers

  • Meaning makers

Artists,

Inventors,

Designers,

Story tellers,


Conceptual age6

Conceptual Age

Future jobs will require:

  • Creators and empathizers

  • Pattern recognizers

  • Meaning makers

Artists,

Inventors,

Designers,

Story tellers,

Big picture thinkers,


Conceptual age7

Conceptual age

We are entering a new age, one that prices aptitudes like:


Conceptual age8

Conceptual age

We are entering a new age, one that prices aptitudes like:

High concept


Introduction5

INTRODUCTION

We are entering a new age, one that prices aptitudes like:

High concept

“The capacity to detect patterns and opportunities, to create artistic and emotional beauty, to craft a satisfying narrative and to combine seemingly unrelated ideas into something new.”


Conceptual age9

Conceptual age

and …


Conceptual age10

Conceptual age

and …

High Touch


Conceptual age11

Conceptual age

and …

High Touch

“Which involves the ability to empathize with others, to understand subtleties of human interaction, to find joy in one’s self and to elicit it in others, and stretch beyond the quotidian in pursuit of purpose and meaning.”


Creativity innovation

High concept?


Creativity innovation

High concept?

High touch?


Creativity innovation

An ice bar?


Creativity innovation

A sea park?


Creativity innovation

An i-pod?


Creativity innovation

A chair?


Why is this shift happening

Why is this shift happening?

The change is due to economic and social forces:


Why is this shift happening1

Why is this shift happening?

The change is due to economic and social forces:

  • Abundance


Why is this shift happening2

Why is this shift happening?

The change is due to economic and social forces:

  • Abundance

    Material abundance that is deepening our nonmaterial yearnings


Why is this shift happening3

Why is this shift happening?

The change is due to economic and social forces:

  • Abundance

    Material abundance that is deepening our nonmaterial yearnings

  • Automation


Why is this shift happening4

Why is this shift happening?

The change is due to economic and social forces:

  • Abundance

    Material abundance that is deepening our nonmaterial yearnings

  • Automation

    • Powerful technologies which are eliminating certain kind of jobs altogether.


Why is this shift happening5

Why is this shift happening?

The change is due to economic and social forces:

  • Abundance

    Material abundance that is deepening our nonmaterial yearnings

  • Automation

    • Powerful technologies which are eliminating certain kind of jobs altogether.

  • Asian


Why is this shift happening6

Why is this shift happening?

The change is due to economic and social forces:

  • Abundance

    Material abundance that is deepening our nonmaterial yearnings

  • Automation

    • Powerful technologies which are eliminating certain kind of jobs altogether.

  • Asian

    • Globalization is shipping white-collar work overseas.


Homework for next class

Read:

  • Pine, J. & Gilmore, J., (July-August/1998) “Welcome to the Experience Economy.” Harvard Business Review, Vol 76, Issue 4.

  • Pink D., (2006), The Whole New Mind, New York, USA, Riverhead Books, Chapter 3, High Concept, High Touch (centro de copias).

    Do

    - Identify four current business (product or services) that could be classified as high concept and high touch. Summary of each (4-5 lines) to hand in.

Homework for next class:


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